A Paradigm Shift for Funding Charity Socially, THAT MONETIZES (as Donations w/ Rewards), ALL EVERYDAY Social/ Media Content, and Sponsored $1+ REWARDING Games of Promotional Recall, NOT REQUIRING Purchase for Rewards » AS NONINVASIVE DAILY OPPORTUNITIES Which Incentivize & Motivate Progressive Social Good / Change »» USING TECHNOLOGY that "Knows" What People REALLY "Like, Feel, & Wish for" and How Much They "Like" (or "Dislike") Anything/Any-Topic: MATCHED TO EACH Follower's Favorite Charities, location & Availability. "The Ultimate Social/ Philanthropic Support Service for ALL Celebrities, Charities, Businesses/CSR, & Social Organizations (everyone with 'followers' along with 7+ million other people), that monetizes the potential of everyone's anonymous 'Cognitive Surplus' (e.g. Everyday Public Social Content, Feedback to Sponsor Content, Sponsored $1+ Rewarding Audience Research and User Experiences) »»» AS Visibility-Traffic, Goodwill-Charity, Deductible Rewards, Conversions & Loyalty; while keeping all charities transparent & ‎accountable for their actions, AND ensuring nobody’s contact identity is ever sold or compromised‎" www.socialmarketresearchforcharity.org

1. Truly the next “google” for
advertising & traffic to Social Follower
Markets – by & for Charity w/ Rewards
How Social Market Research for
Charity (SMRC) Works
* $0.03 NON INVASIVE PERSONAL ADVERTISING TO SOCIAL
FOLLOWER MARKETS - BY & FOR CHARITY W/ REWARDS
using emotional algorithms that can tell what people really, really
“Like”, as well as „How‟ Much they “Like/Dislike” Anything/ Any-topic,
* MONETIZES ALL DOCUMENTED FOLLOWER RESPONSE (DFR)
TO CONTENT & PROMOTIONAL RESEARCH as Daily “Opportunities”
for custom donations w/ rewards that do not require purchase for rewards,
* CROWD SOURCING Traffic (Gamification of Research “Opportunities”)
for Charity with Rewards to your followers plus 7+ million socially active
followers in the pipeline, noninvasively, to create the „Ultimate‟ CSR-Cause
Marketing Support Service & Personal Philanthropic vehicle for Society.
www.socialmarketresearchforcharity.org – Monetizing Everyone’s “Social Cognitive Surplus” for “Social Good”

2. SOCIAL MARKET RESEARCH
FOR CHARITY (SMRC):
Cognitive Surplus: The ability
of the world‟s population to
volunteer, contribute &
collaborate on large civic,
sometimes global projects.
The world has over A Trillion
hours a year of Free time to
commit to shared projects.
SMRC Captures Cognitive Surplus
for Charity with Rewards,
where no purchase is
required – in the 2-way media
landscape where every
consumer of content is now a
producer of content as well.

3. COGNITIVE SURPLUS FOR
CHARITY WITH REWARDS:
Envision Our New World, that harnesses social cognitive surplus,
“the free time of social producers [e.g. all of us]”, where people:
1. Receive daily rewards, and donations to their favorite humanitarian*
charities, for every bit of their anonymous everyday social content (every
„Tweet, etc.) and feedback, as well as for feedback to their sponsor‟s content
at „day rates‟ value (minimum $0.60 per day),
2. Know, up to a week in advance, about on-line and in-store „Opportunities‟
that always generate additional rewards and custom donations, but do not
require purchase. The opportunities are for feedback to sponsor content or
rewarding $1+ research games to promotional content, in topics each person
really “Likes”, supporting their favorite charities, convenient to their location
and personal availability [e.g. customized to each person‟s free time].
* Where Our Humanity is defined by our compassion for others and our need to socialize.
 Where each person‟s host, in this by-invitation-only service, also receives a small donation to their favorite charities –
for every bit of their Follower‟s [1] Everyday Content /Feedback and/ or [2] Response to Rewarding Research.
 Where people will be literally „waiting‟ in anticipation, for their scheduled rewarding research opportunities.
 Where Rewards are redeemed for prizes, games contests, awards of charitable receipts, or trade/ exchange .

4. COGNITIVE SURPLUS FOR CHARITY WITH
REWARDS: FOR MOBILE, SMARTPHONES &
TABLETS
 SMRC research and reward services
support a fully mobilized environment .
This allows for original-content
generation /everyday-content, feedback
to sponsor‟s content, and response/
quizzes to rewarding sponsored
research – creating custom donations &
rewards w/o purchase required, in topics
each follower really “Likes”.
 By allowing people to interact to in-store
audience research (demos), this bridges
the social – mobile – business gap.
 The „mobile/handheld‟ link on SMRC‟s
website offers multiple options for
display/interaction – YouTube, MP4,
Flash, or HTML slideshows (3 types).

5. COGNITIVE SURPLUS FOR CHARITY WITH
REWARDS: FOR MOBILE, SMARTPHONES &
TABLETS
Responding to Rewarding Research Never miss a web opportunity
Everyday Social Content & Feedback The Potential for Mobile Content

6. SOCIAL MARKET RESEARCH
FOR CHARITY (SMRC): PART 1
SMRC allows every sponsor
to easily offer simple $1+
audience research
games that reward 10
documented minutes of a
follower‟s un-divided
attention.
While many people would
not respond for $1-$2,
most will, if it is for their
favorite charities along
with providing the equal
value in „rewards‟.

7. SOCIAL MARKET RESEARCH
FOR CHARITY (SMRC): PART 2
To personalize each sponsored research
opportunity, SMRC monetizes the value of
each piece of every follower‟s everyday
social (e.g. Tweets, comments) and
sponsor content & feedback (at a minimum
of $0.60 „day rates‟). It uses an emotional
algorithm that „knows‟ what people really
like, matched to their charities, location &
availability.
SMRC Monetizes the value of audience and media
research, as a $0.03 per anonymous profile (sponsor
cost) - Noninvasive Opportunities Report for
research and/or content generation/feedback
opportunities, that do not require purchase –
published as a highly personalized search
function.

8. SOCIAL MARKET RESEARCH
FOR CHARITY (SMRC): Part 2A
* Optionally Complimenting & Enhancing the value of EVERY Existing Strategic Social &
Syndicated Media promotion – incentivizing a 5-10X increase in response at $0.03 per profile.

9. SOCIAL MARKET RESEARCH
FOR CHARITY (SMRC): PART 3
Click HERE or on graphic to see enlarged view
The SMRC Content, Research & Noninvasive Personal Advertising Cycle for Charity

10. SOCIAL MARKET RESEARCH
FOR CHARITY: SOCIAL PROOF
Note: These videos are also available from links in the first [show/hide] section of SMRC’s web site
Jesse Schell at G4/DICE: When Games Invade Real Life Clay Shirkey: How Cognitive Surplus will change the world
Jonathan Harris: The
web‟s secret stories; the
emotion of the
blogosphere
Inspired from TED.com – Ideas Worth Spreading. Click on a video to view highlights

11. Social Market Research
Rewards
If you were registered with SMRC, and could recall: The Social Game
1. The two forms of audience research that SMRC monetizes into daily
donations with rewards?
2. At least 2 of the 3 highlighted keywords on the first page?
3. The color of the smaller text on the first page?
4. How does SMRC keep charities accountable? (hint: home page)
5. What are the three colors in SMRC’s logo?
6. What does DFR stand for?
7. How/Why does SMRC know what people like, feel or wish for?
In addition to the minimum $0.60/day ‘day rate’ (as donations w/ rewards for
your everyday social content), you’d have just made $1-$2 (in value) for your
charities and personal rewards. Of course, remembering details from a 5 minute
presentation, with changing questions on every replay, would be more
challenging.

12. Social Market Research
for Charity (SMRC): Traction &
Impact – Year One
Traction and Impact, Year One!
is a technology service in the Cause Marketing, Advertising,
Monetization of Business Intelligence/Social content, Motivational
Research, and Gaming industries - Funding Charity & Philanthropy -
with 7 million people in the pipeline, including major universities,
major children‟s health centers, and national youth groups, whose
content will generate a minimum of $2.4 Billion in custom charitable
donations (& member rewards), year one!
SMRC incentivizes the monetization of content and research into
custom 501-c3 donations, with a reward system that promotes
enormous sponsor interaction, and Goodwill for Local Charity

13. NIPA: NONINVASIVE
PERSONAL ADVERTISING TO
FOLLOWER MARKETS: Monetizing & Matching Cognitive
Surplus as Donations with Rewards
As stated in the SMRC website header: about funding charity socially
 SMRC MONETIZES (as Donations w/ Rewards), ALL
EVERYDAY Social/ Media Content, Feedback, and Sponsored $1+
REWARDING Games of Promotional Recall, NOT REQUIRING
Purchase for Rewards » AS NONINVASIVE DAILY
OPPORTUNITIES Which Incentivize & Motivate Progressive
Behavior
 USING TECHNOLOGY that "Knows" What People REALLY "Like, Feel,
& Wish for" and How Much They "Like" (or "Dislike")
Anything/Any-Topic: MATCHED TO EACH Follower's Favorite
Charities, location & Availability.

14. NIPA: NONINVASIVE
PERSONAL ADVERTISING TO
FOLLOWER MARKETS: The KEY to Noninvasive Advertising –
Offer Aggregated Custom
(THE KEY: ENABLED MOBILITY) ‘Opportunities for Free Time - w/ o
Purchase, for charity w/ rewards’
"The Key to Non-Invasive Advertising is to create a
totally „Personalized Weekly Opportunities Report‟: (for
participation where no purchase is required), available
anytime - at the follower's discretion, supporting the
follower's Favorite profiled Local Charities (with
additional rewards of equal value), offering a broad
selection of quality offerings that they “Like”, online
(when they are typically listening) or in their Local
communities - where in every way they interact with
sponsors, it‟s a mutually rewarding experience“

15. NIPA: NONINVASIVE PERSONAL
ADVERTISING OF OPPORTUNITIES
FROM SMRC CAUSE MKTG. SMRC Cause Marketing
Sponsors – Monetizing Social
SPONSORS: Cognitive Surplus w/ Integrity
A. Promoting “OPPORTUNITIES” (for donations w/ rewards) that do not require
purchase, that each support each follower’s favorite charities, in topics they
“Like”, convenient to their availability, SMRC monetizes the potential of:
(1.) Your Social Follower's Anonymous Everyday Public Social Content,
(2) Every bit of feedback to Sponsor Content (big value for celebrities & sponsors),
(3) Sponsored $1+ Audience Research (10 documented minutes of un-divided attention)
(4) User Experiences (along w/ 7+ million others)
B. AS Visibility-Traffic, Goodwill-Charity, Deductible Rewards, Conversions &
Loyalty;
C. While keeping all charities transparent & accountable for their actions, AND
ensuring nobody’s contact identity is ever sold or compromised. Here’s -
How it All Works in Synergy…

16. NIPA: NONINVASIVE PERSONAL
ADVERTISING TO FOLLOWER
MARKETS: Cause Marketing Sponsor’s Image
As Matched Opportunity providers
 $0.03 per profile, 50%+ Response to Waiting “Social
Follower” markets
 Matched to each follower‟s “Likes”, and that supports 1 of
each Follower‟s 5+ Charities – in the follower‟s city, or the
follower‟s social media, or on the sponsor‟s URL.
 Personal publishing/ search (by followers) of All feedback
and research opportunities that generate donations to each
follower‟s favorite charities, with the equal value in follower
rewards, and don‟t ever require any purchase
TURNS EVERY SPONSOR => A BEACON OF SOCIAL
GOODWILL

17. PROMOTING SIMPLE
AUDIENCE RESEARCH
OPPORTUNITIES WITH Monetizing Cognitive Surplus as
Goodwill/ Charity with Rewards
No purchase required:
 $1-$2 for promotional research with increasing levels of
donations with rewards based on the follower‟s recall to
promotional detail (capturing 10 documented minutes of their
un-divided attention), whose benefits for sponsors include:
o Goodwill – “It‟s for follower charity” – that you share/
Community / Corporate Social-Civic Responsibility
o Follower Attention-Behavior Insight/ Education/ Advocacy
o Follower Market Response/ Catalyst to all promotion
 (Also $5 in value/user testimonial or 5%/ post purchase
review)

18. MONETIZING SOCIAL AND
SPONSOR SOCIAL
CONTENT: Customizing Opportunities by
Likes, Charity, & Availability/Time
In order to only show those opportunities for research or
content generation/ feedback at “Day Rates” – that each
follower “Likes” and that supports the same charities as each
follower, SMRC monetizes the value of:
 Every piece of Anonymous Everyday Follower Social
Content, and feedback to Sponsor social and business
content at $0.60/day “Day Rates” - capturing:
 Follower‟s Media/On-line schedules, Location by City
 Follower “Likes” and Follower Favorite Charities
 Neuro-Linguistic analysis of each content‟s emotion/Like

19. SPONSORS DECLARE THEIR
RESEARCH OPPORTUNITIES:
Registering Sponsor Opportunities
By Charity, Like, Location & Time
 The social content activity profiles that Sponsor
acquire (at $0.03 per anonymous profile) – selected by
the Charity Cause market they are supporting –
associates (matches) each follower‟s location [on-line
schedule/media/city] - to those follower‟s “Like” Tags ,
as well as 1 of the follower‟s 5+ charities.
 When Sponsors acquire the social /sponsor content
reports, they declare the time, location, and “Like”
Tags, related to their $1-2 research rewards for charity
offers, to preview promotions, that don‟t require a
purchase.

20. IN BEHALF OF EACH
FOLLOWER: The Perfect Custom
“Opportunities” Search
 Then, acting in behalf of the follower (as the
sponsor has no identity/ contact data), SMRC finds
all outstanding Sponsor offers of "Research
Rewards for Charity, No Purchase Required",
that matches:
(1) The follower's personal charities,
(2) In their social media, sponsor's media or city,
respectively
(3) To the follower's likes and dislikes (from their
social media and SMRC‟s emotion analytics).

21. NONINVASIVE PERSONAL
ADVERTISING IS BORN! No invasive emails or notifications,
Rather people waiting for their ads
 The net result is non-invasive personalized
advertising (for virtually any product/service),
based on charity and local/domain charity markets,
that will produce very high conversions, in
response to research offers.
 Here, people will be literally, for their chance to
respond to offers (of $1+ research or content
feedback at “Day Rates”) that supports their
charities with rewards, but doesn't require any
purchase.

22. NIPA: NONINVASIVE
PERSONAL ADVERTISING TO
FOLLOWER MARKETS: Totally Noninvasive! – What Each
Person Likes & Wants; Convenient
 "SMRC's services are totally noninvasive because SMRC (1)
self-publishes each followers' market opportunities (for $1
promo research and content generation/feedback at 'day rates',
that do not require a purchase), (2) as a highly personalized
automated software function, (3) based on each followers'
"charity" and dynamic "Like" profiles, using a context-based,
Neuro-linguistics algorithm (AI), to distinguish the “real”
emotional character (Like/Dislike) of each content artifact.
 By comparison, non-SMRC sponsors (1) "publish" their
opportunities (most that require purchase for any rewards) (2)
invasively, often (3) based on semi-static (non-dynamic) social
media "Like" profiles, that also do not include a charity profile”.

23. Research for Charity
Opportunity Report
The top section of the report contains
all research opportunities,
– Customized for each follower by their city and
media/online schedule (that conveniently
maps to each follower's regular personal on-
line schedule, favorite media and city),
– In the topics each follower “Likes”
– Each offer supporting 1 of each followers' 5+
charities in each follower's charity profile.

24. Research for Charity
Opportunity Report
The bottom section of the report contains:
– Additional daily opportunities to generate
original content and feedback with other
supporting sponsor's content – that are in
addition to:
– Each follower's everyday social content (Tweet)
– Each follower's content and feedback at their host's
[sponsor's] site:
Creating mass crowd-sourcing for every Sponsor

25. Research for Charity Opportunity Report
Click on Graphic for Enlarged Version or See 2nd Link on SMRC’s ‘Description’ section

26. Research for Charity Opportunity Report
The “Magic” of SMRC – Monetizing Social Content for Social Good
The $0.03 per profile research cost, by charity, of each member’s
everyday anonymous social content, insures that the sponsor’s
opportunity offer receives top priority in each associated member’s
daily “Opportunity Report” (over other offers in that time-slot), in
topics the member really likes, that support the member’s favorite
charities... That members check in their free time (noninvasive).
With the majority of member’s responding to such personalized
offers (that don’t require purchase), these $0.03 pieces per day from
many sponsors, creates the minimum $0.60 in donations’ and
rewards’ value for each member, issued under SMRC’s “day rate”
conversion, so every piece of content has measurable business value.

27. Optionally Complimenting & Enhancing the value of
EVERY existing strategic social, syndicated , & one to
one media promotion – incentivizing a 5-10X
increase in response, at just $0.03 per profile Increased value, as response to
all sponsor content and promotion
Click on Any Graphic to See Enlarged Graphics, or click HERE to see all the wireframes
In the Social Media Ads In Stores Syndicated Streaming Media
SMRC Program
Reference
draws
response to
content &  Offering alternative adwords-adsense-like OEM alternative services
research  For more examples, see “Creating Daily Donations w/Rewards” Link.
opportunities

28. SMRC Activity-Content-Research-
NIPA Life Cycle
Click HERE or on graphic to see enlarged view

29. SMRC 501-c3 Social Impact
Reports support promoting the
most worthy charities

30. 4 Opportunities for Social
Followers to create Daily
Donations with Rewards:
FOLLOWER BENEFITS
[1] Everyday Follower social content & feedback, in
Follower’s social media or on the Followers’ Host’s
media, for donations & rewards at “Day Rates”
[2] Crowd-Sourcing other Sponsor’s Content (at “Day
Rates” – multiples of minimum $0.60/day in value)
[3] Sponsored Research Rewards for Charity, No
Purchase Required opportunities ($1-2 in value per
instance)
[4] Double Bonus Commerce (rewards follower’s charity,
follower’s rewards, and the follower’s host/sponsor)

31. 4 Ways Celebrity, Charity,
Business and Social Organizations
(Sponsors) Benefit:
SMRC SPONSOR BENEFITS
[1] Daily Goodwill (donations) and Rewards for Sponsors and
Followers based on everyday follower social content and
feedback. to sponsor’s content.
[2] Millions more socially interactive visitors per month to your
web media; An increase of 200%+ from your current followers;
while all sponsors become social beacons in their communities.
[3] Target cause marketing by charity, in non-invasive social and
syndicated media or POS, where followers will be literally
anxiously “waiting” for your/ (their) ads (supporting their charity).
[4] Conversions/ Commerce: related to (a) increased traffic
(perceived popularity), (b) research/ Goodwill offers, and (c) the
value of SMRC’s double offer of rewards and donations.

32. SMRC's „Rewards for Charity - NO
Purchase Required' model, motivates
everyone to register as well as provide 2
to 10 TIMES as much response to each sponsor content or
promotion, that includes hard proof of each member's full attention
to the promotion. Yet for all the value created,
1. Invite followers, employees & other sponsors
2. Use the SMRC logo to motivate response, or
just a reference to the SMRC program
3. Create a "Research Rewards for Charity" button
(linked to the SMRC Research Server) on your
offer/action page,
4. Contact SMRC and arrange your SMRC
Marketing Package

33. PRE-REGISTRATION BENEFITS
[1] For a Lifetime of DOUBLE Rewards: Sponsors and Members who pre-
register their charity and media profiles at least one (1) month prior to SMRC's market
launch, will receive:
• Social reward points for your last 2 years of social content activity.
• DOUBLE the donations' value and social reward points -- for [*] your content as
media research, [*] responding to behavioral research games rewarding your attention
& recall, [*] providing testimonials of usage, or [*] for post purchase reviews - with
SMRC Sponsors (supporting your commonly shared charities) -- for life!
[2] It's also quite IMPORTANT to register your followers as soon as possible,
before another SMRC sponsor invites them to register. Any current pre-registered
Sponsor or Member/Follower may serve as the "Host", inviting new sponsors or direct
followers to join, however everyone can only have one "host".
Note: Followers take 5 minutes to register; thereafter, they look for opportunities in their spare time.

34. BY – INVITATION - ONLY
 Social Market Research for Charity (SMRC) is a “by-
invitation-only” service, that monetizes everyday
social cognitive surplus (free time, “Like” topics,
mobile) for social good (custom charity w/ rewards),
where there‟s no cost to register, or any purchase
required.
 If you were not invited here by another sponsor, follower/member or a
SMRC Promoter/ Founder, you should contact a SMRC Promoter to be
invited. Use the "Contact" tab above or see the list of SMRC Promoters at
the end of that form.
Note: Followers take 5 minutes to register; thereafter, they look for opportunities in their spare time.

35. For more
information
see:
www.
socialmarketresearchfor
charity.
org
Monetizing All Social
Cognitive Surplus as
Noninvasive
Opportunities which
Incentivize and
Motivate Social
Change…w/ 7 million
in the pipeline