Catching the Great White Whale by turning Anyone into a Philanthropist & Advertising into ‘Personal Opportunity’:For Sponsored Social Goodwill w/ 'Rewards' & No Purchase Required (the next ‘google’ for social markets)‎

A mini white paper by SMRC – 1009 Tantra Park Circle, Boulder CO 80305 720.432.5470
Catching the Great White Whale - by turning Anyone into a Philanthropist and Advertising into ‘Personal Opportunity’
For Sponsored Social Goodwill, with rewards and no purchase required (as the next custom ‘google’ for social markets)

SMRC monetizes everyone’s Social Cognitive Surplus (at ‘day rates’), by turning Advertising & Audience
Research into daily Opportunities for promoting on-topic branded Social Goodwill, with rewards & w/o
purchase, in personalized opportunity reports - as The First Truly Noninvasive Ads Support System. I’m an
ex-IBM CTO. I started e-Business – THINK BIG, NETWORKED, MOBILE, EMOTIONAL, CHARITABLE & SOCIAL.

Good day Sponsor Candidate – Please take 2 minutes to read this, and 6 minutes to watch our exciting interactive video … Frankly,
I feel like I've been on a 10 year sabbatical, and now I'm returning home (to IBM or a savvy Enterprise competitor), bringing along
with me the ‎ orld's greatest prize – Bigger than Google – on par with the Fountain of Youth (the red sentence below) - something
w
for you to present at TED.com if you become a co-founding sponsor or partner? It’s truly history in the making; something you and
your organization should definitely be a part of – Catching the Great White (social) Whale.
The Great White Whale: Every socially conscious company is aware of the potential value of harnessing society’s ‎ eb-connected w
interpersonal and collaborative social communications media (the elusive “Great White ‘Social’ Whale” / Cognitive Surplus/ Social Ether).
Yet, it seems that every company that has attempted (a) to relate most of their business justification for capturing their follower’s social
behavior (from ‘likes’ to the ‎ ollaboration of new ideas) – (b) to today’s invasive social advertising models (on-line, syndicated media, email
c
or ‎ MS) has respectively, (c) faced a myriad of problems. Many social follower justification models have unfortunately, based ‎ he financial
S t
value of a company’s followers on (1) their numbers (count) for advertising purposes, as ‎ ompared to (2) the value of the follower’s
c
content/ ideas, and the volume of content and feedback each person produces every day.‎ There is now a solution that establishes
unquestioned value & rewards for every bit of every sponsor’s and their follower’s social energies (Cognitive Surplus) for social good.
Cognitive Surplus is the ability of the world's population to volunteer, contribute & collaborate on small to large, and sometimes
global projects. The world has over a Trillion hours of Free time to commit to these shared projects. Social Market Research for
Charity’s (SMRC) captures everyone’s (every follower’s) daily Cognitive Surplus, for Charity with rewards, where no purchase is
required, in the new mobile and web media landscape where every consumer of content, is now a producer of content as well.
 Social Market Research for Charity’s (SMRC) supports each person’s personal favorite
local charities with a motivating reward system that monetizes everyone’s everyday
cognitive surplus (emotion rated content & rewarding research), without requiring
purchase – creating literally billions for local charity and member rewards, along with
stimulating 10X that much for cause marketing, year one.
Creating Real Business Value & Goodwill, from Cognitive Surplus & Sponsor Research: The
value (fruit) of everyone’s collective cognitive surplus (assets) is documented everyday, in our
media and our everyday social & sponsor dialog (from Tweets, SMS, Video, Web, etc.). Our
words, in synergy with our media, associate the responses of our senses, that results in the
measurable expression and the value of our human emotions to our collaborative interaction.
Respectively, the social-business-trade definition of value for anything in life (from Gold to
Music to Cognitive Surplus) is based on the number of people who know about the asset,
and the emotions (like to dislike) of those people regarding the asset. So What If:
1. We applied context-based emotional analytics that could determine the proper topic tagging/taxonomy, as well as a "like
to dislike" emotional tag, for every piece and type of content and media, associated with each other content and media in
each person’s daily cognitive surplus? – E.G. – We would effectively capture the social-business value (the emotional human
response value) of each person’s daily volunteering, contributing, & collaborating efforts - for each person’s causes – by
the degree of each person’s participation (establishing each person’s social – philanthropic credit rating as social proof).
2. We rewarded the value of each person’s everyday cognitive surplus => in relation to the essential character/ ethos of our
humanity – i.e. What gives each person’s life value? - Which is best expressed in: [a] every human’s appreciation (emotions
of generosity & charity) for 'others', [b] for living well, and [c] our need to socialize (as no “man” lives as an island).
3. Every bit of every person’s everyday cognitive surplus, from:
 Interacting with other members socially or with sponsors in collaboration,
 Responding to sponsors offering rewarding promotion research that doesn't require any purchase (e.g.: Simple
multi-choice questions rewarding attention),
 Providing sponsored user satisfaction reports & post-purchase reviews,
Created daily levels of donations to each person's 5 or more charities in their charity profile, along with redeemable
rewards of equal value? --- As well, as a smaller donation to the charities of the sponsor or fellow follower who invited each
person to register?

www.socialmarketresearchforcharity.org

Tomorrow Today: As in the words of Jesse Schell, what will this world look like? - Once professional game designers and mobile
video professionals get wind of this movement? Well, we're here to show you (by way of our flyer, or in-depth at our website), what
it will look like...Along with the tools and knowledge everyone needs to make it happen seemingly overnight. Get ready for change!
SMRC’s Paradigm Shift for the Marketing to and Funding of 501-c3 Charity (social causes) – please see now, the attached flyer:
a. Turning all Advertising into “Opportunities” for generating Social Good (donations with rewards, No Purchase Required,
using simple question templates that reward attention):
 SMRC promotes the widespread use of simple low cost co-branded, research (preview
& quiz) opportunities for sponsor feedback - responding to $1+ rewarding promotional
research (that always generates custom $1+ donations with rewards for ~10
documented minutes of participation & feedback, without requiring any purchase) - as
noninvasive opportunities for social good, in the topics they really "Like", to review in
their free time. With up to a week’s notice, this means people will be literally ‘waiting’ in
anticipation for ‘their audience research opportunity ‘ad’.
 Sponsors, targeting follower's charities, "Likes", city and daily schedules, register their
“research opportunities”, by charity, for $0.03 per anonymous profile. This ensures
visibility in those targeted follower's daily 'Opportunities" reports (e.g. cognitive surplus & research opportunities that do
not require purchase) - which generates the minimum $0.60 per day in follower donations with rewards described below.
Sponsors compete with sponsors for attention by offering more donations with rewards, for their research. NOTE: all
research & ad costs become member charity with rewards (it’s like ‘googling’ for sponsors supporting your charities).
b. Monetizing Everyday Cognitive Surplus for each person’s favorite Causes: SMRC will monetize every bit of everyone's
everyday social cognitive surplus (emotion rated content & feedback to sponsor social content) for social good/ change - as
daily custom donations to each person’s 5+ favorite charities with rewards (based on SMRC’s “Day Rate” calculation):
 Using technology that learns from each person’s content, what each person really’ likes’, as well as each person’s location
and availability to respond, to rewarding sponsored research opportunities, that do not require purchase.
 Generating a minimum of $0.60 in value per day per follower (as donations with rewards) as sponsor media research.
 While Insuring that nobody's contact identity is ever sold or compromised and keeping all charities transparent &
accountable for their actions (SMRC generates Social Impact Rating Reports for every 501-c3).
c. SMRC promotes support for Smartphones, iPhones & tablets, offering multiple HTML5/MP4 alternatives to Flash. In doing
so, SMRC services will convert our mobile web phone into the New Social Portal for capturing Social Good and Sponsored
Advertising Opportunity feedback.
Join Us: SMRC currently has 7+ million people in the pipeline, including major universities, major children's health centers, national
youth groups, and community churches, whose content will already generate a minimum $2.4 Billion in custom charitable donations
and member rewards, year one! Invited by their sponsors, followers register at no cost, then review their custom Opportunity
report in their free time. With no cost to register as a sponsor, we'd like to invite your organization to be part of our
ultra-transparent & world-class, by-invitation-only solution - to monetize the world’s social cognitive surplus for social
good (making everyone a philanthropist), while turning advertising into noninvasive exciting personal opportunities.
Please Take 7 minutes at your very earliest opportunity, to watch our outstanding, world-changing presentation at
http://www.slideshare.net/pnakatadroid/monetize, or at our website (www.socialmarketresearchforcharity.org), that’s the
philosophical/ philanthropic enhancement to our YouTube video at http://youtu.be/1ZTjGam9NBc. Included on slide 13, are
three short embedded (live links) YouTube videos, clipped from these speaker's presentations at TED.com. I guarantee you'll find
these videos entertaining, and educational.
When can we talk? And to whom should we be talking to? – If not you, then who? In either case, if I don't hear from you in a day or
so, I'll be sure to start calling. The world needs this service now – are the benefits and transparency of the services not obvious?
Best Regards,

Phillip R. Nakata, Chief Business Officer and Group Program Director
SMRC (Social Market Research for Charity), (720) 432-5470 (Voice/SMS)
720-569-7703 (Cell); 720-263-5036 (Fax); http://www.socialmarketresearchforcharity.org
phillip.nakata@socialmarketresearchforcharity.org; www.linkedin.com/in/philliprnakata
“Social-Trade Value is based on how many people know about something and how they feel about it”


A Paradigm Shift for Marketing & Funding Charity, Inspired
turning anyone into a Philanthropist, and Advertising into an
Opportunity—Socially, Personally, & Pervasively. By:

Additional Research
Benefits:
Target your audience by Incentivize Your
matching your brand to your  Gauge the effectiveness and
audiences favorite charities. Audience; Increase absorption of your
Conversions 200%+: promotions.

Optimized by:  Stimulate massive
No longer are ads invasive goodwill and loyalty
Time, (a nuisance). Now they are through charitable
Media Location, Emotion (like/ opportunities for incremental rewards for increased
donations, and personal attention, incentivizing
dislike), Topic & City. Educate Your brand commitment.
*61% of American’s say they will try a rewards for increased
NEW brand if the brand matches their promotional attention. Audience:  Game structure creates
charity. 80% will switch brands. competition amongst
(Cone Inc, 2010) If you were awarded $1-2 to SMRC’s “trivial pursuit-like” friends, increasing
$0.03 per anonymous profile for ad / your favorite local charity research game stimulates and referrals to your
research registration promotions.
(plus rewards), would you pay incrementally rewards your
attention to an ad? How much audience for the attention and  Benefit your audience by
Differences Between SMRC & AdWords: more loyal would you be to that retention to the details of any stimulating, rewarding
and improving their
brand? *85% of American’s say so. of your promotions.
(Cone Inc, 2010) awareness & perceptual
intelligence.
 92% of all moneys in the system goes to
charity (8% service upkeep, unlike Additional Benefits:
AdWords ~32%)
Networking Rewards:
Why Register Now?
 Much higher conversion rates & brand
retention.  Every member you invite allocates 5% of their donations to your charities, and your Double Your Rewards for Life!:
deductable rewards (min. $10.95/year/invitee + research donation allocation. No cost.). Since the service is currently in development, pre-registered
 Documented brand education through Content Monetization: sponsors & members receive double their donations &
rewards for life!
research games.  In order to incentivize up to date analytics from social interaction, SMRC creates
Rewards for every piece of content produced by our members, and sponsors. Receive Rewards for 2 Years of Previous Social Content:
 Complimentary with all promotions, across
all medias (Internet, Radio, Print, TV, etc.),
Feedback:
Our system functions the best when we can accurately
including AdWords.  Increased feedback to your content (Facebook, Twitter, website, etc.), incentivized analyze trends in data. Since SMRC compensates everyone for
from our content monetization (No cost. Funded by other sponsors acquiring targeting everything they do, it’s only natural we’d reward for this too.
 SMRC’s $0.03/target, non-invasive data.).
advertising opportunities (+ analytics) with Traffic: Help Enable Billions of Dollars/Year to Charity:
$1-2 research & goodwill . *$0.03 cost  Massive crowdsourced traffic to your media, from people looking to leave you SMRC currently has a pre-registration pipeline of 7 million
monetizes target’s social content/feedback. feedback for rewards (No cost). prospective members. Their content revenues (in order to build their
Vs. Testimonials & More: opportunities) will produce a minimum of $219/year to their favorite
charities per member. Registering today will allow you to source
AdWord’s $1-$40+, INVASIVE, bid
 Incentive system can be applied to acquire testimonials, product demonstrations, your follower’s value to your local charities. The sky is the limit for
and post purchase reviews. social growth with SMRC.
structured advertising with no goodwill,
research, or incentives. Mobility:
 Completely compatible with all mobile devices, allowing for on-the-go response
 Context based Emotional Algorithms which to in-store demos (hint, hint), billboards, fliers, QR Codes, etc. SMRC provides
apply broad emotional tagging to users complete instructions for full mobile enablement, at no cost. http://www.socialmarketresearchforcharity.org
actual interests, across multiple medias. (720) 204 –3569

“Only when faced with a BIG enough challenge, does the solution to such challenges become obvious – and with endless possibilities”
 Paradigm Shift: By changing the market’s perception of advertising (e.g. Invasive and a necessary evil) through emotion-sensing
technology, into ‘personal’ (what each person ‘likes’ supporting their charity) opportunities for generating social goodwill w/ rewards
and w/o purchase required ---SMRC will generate transparent, measurable and sustainable value for everyone’s everyday, emotionally
rated, social & ’sponsored research’ content (the most valuable aggregate content in the world) – for each sponsor and every follower.
 A New Generation of Generosity with Rewards: This will fully fund all worthy 501-c3 charities (based on their social impact reports and
number of total ‘followers’), while creating a new generation of social followers for local charity, generating $5-10 per hour in value (as
donations to each person’s local charity w/ rewards) in their free time, producing invaluable sponsor feedback, audience research and
sponsor Goodwill (loyalty), while becoming educated & entertained by sponsors who support their audience’s favorite charities. Followers
who do not respond to the rewarding sponsored research still generate a minimum of $219 per year in donations w/rewards for their
everyday social content; Hosts receive a minimum of $10.95 per year per responding follower they invite, in donations to the host’s
favorite charities – along with donations and rewards for every bit of the host’s content and feedback received.
 “Real” New Business: A large component of this new generation of generosity, will be from [a] the 46% of the online population that
normally never responds, or negatively responds to virtually all forms of advertising, along with [b] the many people today who can’t
afford to support charity, and [c] the growing percentage of people who are suspicious of practically all charities.
 PSR and CSR (Personal & Corporate Social Responsibility – Co-Branded Social Goodwill): This will become the leading ‘personal’
(customer) form of co-branding Goodwill with your audience’s favorite charities. SMRC represents the ultimate CSR program for building
obligation, and loyalty, co-branding sponsors with the causes dearest to each person, noninvasively promoted (as a personal search
function) and reinforced daily with every interaction, generating social value/rewards for all parties – and their charities.
P.S. If I offered you $100 for your favorite charity, with the equal value in rewards, for giving me 10 minutes of your un-divided attention, you'd
agree, most people would do it, if the topic was also of interest to them. In a similar perspective, while most would not respond at $1-2 for 10
minutes of their time, they would if you doubled the value, offering that to their favorite charity along with the receipt value of the donation to the
prospect. Please visit www.socialmarketresearchforcharity.org for more information, or to find a rep and get invited.
 More Business Analogies: In concept, SMRC’s offering is similar to the prize concept under every bottle of Coke – except that it always
provides a triple reward - the donation and the equal value in ‘rewards’ along with Goodwill for the sponsors’ and the members’ host -
for providing a hard response/comment vs. Being just a spectator. It is also similar to an enhanced shareware or the Open Source model,
except you’d receive on-going donations with rewards for testing or usage. Lastly, similar to IBM that built the IBM PC to create a market
for their chip patents, SMRC promotes a simple research format (measuring attention with no cheating) that supports any sponsor’s
rewarding research – in order to bring contextual value to the anonymous , emotionally rated content of each member – benefitting both
the sponsor and the member.
 NO On-site Advertising Required: While deploying the SMRC model will boost response to all current content and promotion by a
minimum of 100% for only $0.03 per anonymous profile, there is Absolutely No need for any on-site invasive Advertising – while still
fully leveraging the value of each sponsor’s content and traffic/membership. Every sponsor and their supporting sponsors, can register
their rewarding research opportunities, directing the targeted SMRC followers to (1) the sponsors’ sponsor’s website, or (2) storefront,
as an alternative to (3) registering a social media ad placed for example in Facebook, in a topic the follower really likes, supporting the
follower’s favorite charities with rewards, in return for the follower’s feedback to content or rewarding sponsored research.
 Identity Never Compromised: After re-tagging all content (into thousands of categories), SMRC associates an emotion tag to each topic
tag, before updating each member’s content profile, and applying credit to each member’s charity profile and member reward points. A
copy of each member’s topic & demographic tags are then re-associated with the content, before the information that links the social
content to the member’s profile is overwritten with random data. This makes all content processed in this way, valuable for marketing,
but totally disassociated from any identity content. SMRC will also maintain a technical watchdog program on all SMRC sponsors
acquiring anonymous market content – seeking any accidental or intentional processes that compromise our member’s identity.
Finally, there’s a system that equates the value of people’s everyday participation in life with friends and sponsors, to the the value that
each person’s social energies generates for the greater society, producing as a byproduct, the word’s most valuable aggregate content:
 The only 'catch' with using SMRC services is that while 95%+ of the content that we will be passively monitoring is publicly available, we
get people's permission to make their content truly ‘valuable’ (of value to others), by re-tagging it for its' emotional character; we provide
the anonymous content for co-branding with sponsors; we use the details to totally personalize each members' daily opportunity report.
 Perhaps the most interesting perspective of SMRC is that it captures the spirit of the ’60-’70, integrated with the social mega-trends of
today, but uses a reward system that stimulates sponsors to invite and pre-register their ‘followers’ (typically 5-10 X the size of their
contributing members), as well as incorporating SMRC’s models to offer custom charity with rewards for all sponsor interaction. That’s
why our start-up will be much larger than 10 million members to start, along with hundreds of sponsors (in a sustainable design that is
not dependent on networking for growth).
 Research Response for Charity: SMRC turns noninvasive low cost audience research response into Goodwill (Charity) and Member
Rewards – with people ‘waiting’ for ‘their’ opportunity to generate social good with no purchase required.
A copy of this notice is also located at: http://www.socialmarketresearchforcharity.org/offer/catchthegreatwhitewhale.pdf and at:
http://www.slideshare.net/pnakatadroid/catchingthegreatwhitewhale


Catching the Great White Whale by turning Anyone into a Philanthropist & Advertising into ‘Personal Opportunity’:For Sponsored Social Goodwill w/ 'Rewards' & No Purchase Required (the next ‘google’ for social markets)‎

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de dba Social Market Research for Charity

Mais de dba Social Market Research for Charity (8)

Último

Último (14)

Catching the Great White Whale by turning Anyone into a Philanthropist & Advertising into ‘Personal Opportunity’:For Sponsored Social Goodwill w/ 'Rewards' & No Purchase Required (the next ‘google’ for social markets)‎