While designing an ecommerce website, many retailers explore ways to display more products or provide additional information to potential customers. But the choice and needs of individual customers differ. Most customers love ecommerce websites they can connect with. In addition to keeping the information concise and relevant, the retailer needs to ensure that the ecommerce website keeps visitors engaged by conveying the right feeling or emotion.

1. 5 Essential Tips for
Ecommerce
Website Design

2. ➢Convey the Right Emotion or Feeling
While designing an ecommerce website, many retailers explore ways to
display more products or provide additional information to potential
customers. But the choice and needs of individual customers differ.
Most customers love ecommerce websites they can connect with. In
addition to keeping the information concise and relevant, the retailer
needs to ensure that the ecommerce website keeps visitors engaged by
conveying the right feeling or emotion.

3. ➢ Enable Customers to Find Information Quickly
Most customers nowadays gather information about relevant products
by using the product search option provided by an ecommerce website.
Hence, the search option provided by the web store will impact its
customer experience directly. While designing an ecommerce website,
the retailer must focus on the search functionality and process. He can
easily boost online sales by keeping the product search process fast and
simple, and enabling customers to find what they are looking for.

4. ➢ Focus on Mobile Customer
Experience
As noted earlier, a very large percentage of customers nowadays
access ecommerce websites on their mobile devices. Hence, a
retailer can easily increase conversion rate by making the web
store accessible on computers and mobile devices. He must
explore ways to keep the ecommerce website responsive and
focus on the web store’s mobile customer experience to keep
visitors engaged and persuade themto buy.

5. ➢ Create the Ecommerce Website with
Interactive Elements
The material design introduced by Google has made conventional web
design methods obsolete. Customers nowadays love ecommerce websites
which are interactive and easy-to-navigate. A retailer can easily keep the
website visitors engaged by designing the ecommerce website with
interactive elements and animations. He can even boost customer
experience by designing the web store with stylish buttons, rotating
icons, and animated loading bars.

6. ➢ Implement Breadcrumb Navigation
While browsing through an ecommerce website, customers often
explore ways to keep track of their journey. While designing the
ecommerce website, the retailer must implement breadcrumb
navigation to enable visitors to know their current location and
navigate to previous pages simply by clicking on a hyperlink. At the
same time, breadcrumb navigation will also improve the web store’s
search engine ranking by reflecting its structure clearly.

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Email: info@pmsltech.com
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