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Step 10: Communicating Evidence for Uptake

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Communicating Evidence for Uptake explains how to create the conditions for market actors involved in the PMSD process to promote change throughout the whole market system.
The step provides recommendations for facilitators to unlock and unleash market systems’ potential to disseminate new information, practices and technologies to large numbers of people.

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Step 10: Communicating Evidence for Uptake

  1. 1. Step 10: CommunicatingEvidence for UptakeBACK TO MAP
  2. 2. SummaryCommunicating Evidence for Uptakeexplains how to create the conditions formarket actors involved in the PMSD processto promote change throughout the wholemarket system.The step provides recommendations forfacilitators to unlock and unleash marketsystems’ potential to disseminate newinformation, practices and technologies tolarge numbers of people.10CommunicatingEvidenceforUptake
  3. 3. RationaleThe communicating evidence for uptake stage willhelp you to:• Develop effective knowledge transfer by treating it as amarket system in its own right• Understand what types of knowledge are useful todifferent groups of stakeholders and what is involved intheir transfer• Get useful knowledge to the actors who need it most, atthe right moment and at a low cost• Engage with well-connected actors who can accelerateknowledge transfer beyond the facilitator’s direct sphereof influence• Recognise the media as an important service provider inthe market system10CommunicatingEvidenceforUptake
  4. 4. Top Tips• Be upfront with all actors when the ultimate objective of anintervention is the dissemination of good practices, innovationsor profitable business models to create scale up• Set out to understand how players currently interact with eachother, and how they share ideas. These are valuable knowledgenetworks• Identify the key actors who produce, exchange and useknowledge and try to understand their motivations andinterests• You may need to negotiate specific terms with lead firmsregarding how long an innovation will be unique to them beforethe ideas are shared• Be sensitive to the fact that in many organisations, knowledgeis a protected asset. Discuss with actors the best ways to dealwith this10CommunicatingEvidenceforUptake
  5. 5. GuidelinesDownload a detailed set of notes describingour past experiences, recommendations andaction points on how to transform and usemarket systems to disseminate usefulknowledge to large numbers of people.• Step 10 Guidelines – Communicating Evidence for Uptake10CommunicatingEvidenceforUptake
  6. 6. TrainingDownload training materials that can be usedin workshops to train practitioners how tocommunicate evidence for uptake, throughgames, exercises and discussions.• Step 10 Training Materials – coming soon!10CommunicatingEvidenceforUptake
  7. 7. Case StudiesRead case studies about our own experience ofcommunicating evidence for uptake:• Making Markets Work for the Poor in Bangladesh• Young Rural Entrepreneurs in Peru10CommunicatingEvidenceforUptake
  8. 8. Further Resources• None at present•10CommunicatingEvidenceforUptake
  9. 9. 10CommunicatingEvidenceforUptake The Roadmap1 Market System Selection7 Participatory Planning10 Communicating Evidence for Uptake2 Preliminary Mapping and Analysis3 Strategic Design and Planning4 Empowering Marginalised Actors5 Engaging Key Actors8 Facilitating Change9 Monitoring, Evaluation and Learning6 Participatory Market Mapping