You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.

1. Wearables are Already Here,
are you Taking Advantage?
Performance Marketing Insights Europe 2014

2. Wearables are Already Here, are you Taking
Advantage?
Synopsis
Mobile World Congress this year was awash with news of smartwatch
launches, from the Samsung Gear 2 to the Huawei TalkBand B1.
Wearables in the technology world are officially in vogue, but what is the
performance marketing industry doing with the likes of this and Google
Glass?
Having experienced wearable technology as part of his role as senior
director of technology cooperations at zanox, Dr Ralf Belusa, will
describe how you can benefit from the tracking data this new product
category provides.
Beyond GPS, have you thought about the other sensors wearable
devices house? Attend this session and get your business thoroughly
future proofed.

3. “Wearables are the future, because they
are about making people better.”

4. “Wearables are the future, because they
are about making people better.”
Self Expression
Achivements
Connections
Learning
Future Hope
Belonging

5. “Are YOU a desirable customer?”
Focus on Behaviour
● Views-Clicks-Leads-Sales
● Time
● Category
● Product
● Creative
● Advertiser
● Publisher
● Weather
● Algorithms
● Conversionrates
● eCPC
● ...
up to
7h / day

6. “Who decides - if YOU are a desirable customer?”
Advertising Genius & Algorithms
● Display Advertising
● Real-Time-Bidding
● Affiliate Marketing
● SEO / SEM / SEA
● eMail Marketing
● Pricecomparision
● Productdata
● Couponing / Voucher
● Retargetingcampaigns
● Mobile Advertising
● …

7. “Are YOU a desirable customer?”
Time connected with the customer...
Trigger
Seed of Megatrend
Desktop
Mobile
Sensors
t
t
t
I
I
I

8. “Wearables will judge - if you´re a desirable customer.”

9. “Wearables will judge - if you´re a desirable customer.”
HOW MANY?
40M x in 2013
180M x in 2016
1B x in 2016
9B x in 2018
HOW OFTEN?
24h x Day
source: Techcrunch - mobileworld - BusinessInsider -
Gartner - zanox 2013/2014

10. WEARABLES

11. WEARABLES

12. WEARABLES

13. WEARABLES

14. WEARABLES

15. WEARABLES

16. WEARABLES
Swallowables

17. WEARABLES
Swallowables
Surroundables

18. WEARABLES
Swallowables
Surroundables
Placeables

19. WEARABLES
Swallowables
Surroundables
Placeables
Biohackables

20. WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
“EVERYWHEREABLES”
A TRILLION $ MARKET

21. WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
“EVERYWHEREABLES”
A TRILLION $ MARKET Analytics
Devices
Advertising
New
Products &
Services

22. HOW WILL WEARABLES CHANGE THE RULES
OF ADVERTISING?
PEOPLE

23. BODY PEOPLE HOME/CAR
VIEW & UNDERSTAND ACT
HOW WILL WEARABLES CHANGE THE RULES
OF ADVERTISING?

24. BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL
AUTOMATE & OPTIMIZEVIEW & UNDERSTAND ACT
HOW WILL WEARABLES CHANGE THE RULES
OF ADVERTISING?

25. BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL
AUTOMATE & OPTIMIZEVIEW & UNDERSTAND
STICK TO THE CONSUMER
ASSTIST & RECOMMEND & SUPPORT AT
DECISION & BUYING.
ACT
HOW WILL WEARABLES CHANGE THE RULES
OF ADVERTISING?

26. INCREASE THE
RESOLUTION

27. INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY

28. INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
AROUND THE CLOCK

29. INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
AROUND THE CLOCK
AT HIGHER SPEED

30. INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
AROUND THE CLOCK
AT HIGHER SPEED
EVERYWHERE

31. Firms Big Players Advertiser Publisher Agencies Consumer Base
40 Million Fitness
Wearables sold in
2013.
180 Million expected
2016/2017.
Sensors
Devices and
Beacons much
much more.
There is no big Player out of this Business. Digital Agencies, Advertisers and
Publishers will be required to
design solutions on these new
devices and sensors.
“Wearables will judge - if you´re a desirable customer.”
1st building devices - sensors
- service
2nd Collaboration and
Business

32. STICK TO THE CONSUMER
Recommendation & Buying Assistant
Sale
…
….
FERNBEDIENBARE KLIMAGERÄTE IN ALLEN
RÄUMEN -
KAMIN -
FUSSBODENHEIZUNG -
HOCHWERTIGES PARKETT -
LOW HEATING COSTS
ELEKTRISCHE SONNENSCHUTZKOLLEKTOREN
…
...

33. STICK TO THE CONSUMER
Recommendation & Buying Assistant
Sale
“In dieser Wohnung, welche wir Dir vorschlagen, sind
u.a. die HEATING COSTS 14% LOWER als bei der
Wohnung, welche Du dir gerade angesehen hast.”
“Es gibt auch einen CHEAPER ELECTRIC RATE A,
welcher besser zu Deinen Erfordernissen passt.”
Damit SAVE ADDITONAL X € und HELP TO
REDUCE Y/kg CO2.”

34. STICK TO THE CONSUMER
Recommendation & Buying Assistant
WHAT IS NEW WITH THIS KIND OF
ADVERTISING?
Websites
e.g.
Immobilienportal
Immobilien
Apps
Pricecomparision
Apps (Strom)
Mobile
Newsletter
Mobile
Retargeting
Mobile
RealTimeBidding
Mobile
Apps
additional
Businessmodels
traditional
traditional
traditional
traditional
traditional
traditional
traditional
traditional

35. STICK TO THE CONSUMER
Recommendation & Buying Assistant
GOOGLE NEST

37. STICK TO THE CONSUMER
Recommendation & Buying Assistant

38. STICK TO THE CONSUMER
Recommendation & Buying Assistant

39. http://wearfin.com/
STICK TO THE CONSUMER
Recommendation & Buying Assistant

41. WEARABLE INNOVATION

43. WHAT IS
GlassShoesFitnesswristbands
Caps
Scale
Laptop
Desktop Mobile Game Console TV

44. STICK TO THE CONSUMER
Recommendation & Buying Assistant
Thats the Reality…..

45. RISING AREAS OF WEARABLES AND SENSORS?
Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain

46. WHAT ARE THESE PRODUCTS LOOK LIKE?
emotiv
oculous
fitbit
jawbone
withings
sleepmask
beecounterLernstiftGoogle Glass
Misfit
Cricket
Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain
beacon

47. Trends Wearables
“There will be always a personal “Mobile”-Device.
If this will be in the future a smartphone...is
anyone’s guess.
Perhaps it will be a wristband, necklace, bracelet,
ring, cap, earring, clothings, earphones…..”

48. Trends Wearables
“There will be always a personal “Mobile”-Device.
If this will be in the future a smartphone...is
anyone’s guess.
Perhaps it will be a wristband, necklace, bracelet,
ring, cap, earring, clothings, earphones…..”
“One central Human-Device,
and an Environment, fully equipped with Sensors
and Actuators, which we will operate or which
supports us.”

49. TIME FOR
YOUR QUESTIONS