17. Primary Social Media Objectives Reach prospective parents and other influencers such as current parents through new social media avenues Expand the reach of existing social media programs in reaching prospective students Mobilize our alumni to assist in student recruitment through social media
19. Monitor and Engage in Microblog Conversations People ask questions in social media; besides, you get a chance to answer these questions and create brand awareness amongst parents, competitors, existing students, etc.
24. Social media marketing is not simply setting up a Facebook Page, Twitter account or Weibo account. A thoughtful goal is needed and so is our social media strategy. Engaging our parents in social media and empowering them to promote YCIS Shanghai can lead to high growth in brand awareness and ROI.
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26. Encourage appropriate content from students & parents