Hot or not - who are TYPO3's competitors?
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(TYPO3 Conference 2015 Amsterdam) Obviously we are near the release of the best TYPO3 CMS LTS version ever in history. But our competitors are not sleeping and so the market is full of players which want to have some piece of the CMS-Cake as well. But how exactly do they perform? What features are beloved from the customers and why? Exciting insights and a summary of market needs will round up this enjoyable overview.
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Hot or not - who are TYPO3's competitors?
- 1. HOT OR NOT WHO ARE TYPO3'S COMPETITORS? Digital Passion PATRICK LOBACHER | +PLUSWERK AG | 21.10.2015 | TYPO3 CONFERENCE AMSTERDAM
- 2. 2
- 3. 3 Patrick Lobacher Chairman +Pluswerk AG Consultant Trainer (Agile) Coach Author Full-service agency for digital communication 12 locations in DACH, Poland & Kapstadt 130+ employees 999+ finished projects Digital Passion
- 4. 4 Digital Passion TYPO3 since 2002 Employees (TYPO3) 55 Certified Integrators 25 Books written (TYPO3) 8 Extensions in TER 100
- 5. 5 What’s wrong with this? TYPO3 is feature complete!
- 8. 8 SOME STATISTICS To get an overview about the market
- 14. 14 http://trends.builtwith.com/cms/country/Germany STATISTICS FOR WEBSITES USING CMS TECHNOLOGIES IN GERMANY WHICH USE THE .DE EXTENSION
- 15. 15 Google / W3Techs 0 0,8 1,6 2,4 3,2 2010 2011 2012 2013 2014 2015 Usage statistics in % of total CMS driven sites
- 16. 16 http://sourceforge.net/projects/typo3/files/stats 0 400000 800000 1200000 1600000 2010 2011 2012 2013 2014 2015 Downloads of TYPO3
- 17. 17 DAX / MDAX / TecDAX / www.bundesliga.de 110 DAX share index corps 18 Bundesliga clubs 37 TYPO3 (29%) 6 TYPO3 4.5 / 2 TYPO3 4.7
- 19. 19 http://w3techs.com/technologies/overview/content_management/all 58% do not use a CMS at all
- 20. 20 MARKET SEGMENTS What segments to consider
- 21. 21 SEGMENTS? A B C D E Complexity (CAS) Simple Easy Complicated Complex More Complex Project volume in EUR <= 5k 5 - 25k 25 - 75k 75 - 500k 500+ Amount business logic hardly less mid much tremendous Integration to subsystems hardly less important essential inevitable Term Landing page Website WCM ECM Big ECM Competitors Vanilla, 1&1, Wix, CM4all, Jimdo, … Wordpress, Joomla, … Drupal, ez, … ECM player ECM player „Subjective“ Hot or Not NOT NOT HOT HOT NOT
- 23. 23 ANALYSTS & CONSULTING FIRMS What do others think about the CMS market?
- 24. 24 Consulting firm which provides market research and analysis, growth strategy consulting, and corporate training services across multiple industries. Its headquarters are located in Mountain View, California, with offices in over 40 countries. http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
- 25. 25 „Mobile and cloud platforms are driving widespread adoption of WCM“ http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00 Frost & Sullivan estimates the current global CMS market will grow at 13.3 percent a year through 2017
- 26. 26 http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00 Feature set according to Frost Records, case, document management and digital asset management (RM, CM, DM, and DAM) Archival and indexing (emails, chats, reports, presentations, and so on) Web Experience Management (WEM) and Web Content Management (WCM) Natural language processing (NLP) and custom business process modeling Imaging and capture solutions (scanning to mobile, fax, camera, or web) Social media integration Workflow and Business Process Management (BPM) Dashboard for monitoring entire infrastructure and real-time view of processes Advanced search and automated extraction (optimal character recognition [OCR]) Integration adaption with other business applications (Microsoft Sharepoint, SAP, and so on) Strong version control, permission-based access and rules assigning, and automation Analytics including Specific Activity Monitoring (SAM) and measurement of Key Performance Indicators (KPIs)
- 27. 27 The world's leading information technology research and advisory company. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,600 associates, including more than 1,500 research analysts and consultants, and clients in 85 countries. http://www.gartner.com/technology/about.jsp
- 28. 28 „Gartner defines WCM as the process of controlling the content to be consumed over multiple digital channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open- source tools, or hosted service offerings.“ http://www.gartner.com/technology/about.jsp
- 29. 29 http://www.gartner.com/technology/about.jsp Feature set according to Gartner Content creation functions such as templating, workflow and change management A high degree of interoperability with adjacent technologies, such as CRM, marketing resource management, digital asset management (DAM) and Web analytics WCM repositories that organize and provide metadata about the content Real-time adaptation to visitor interaction Library services such as check-in/check-out, version control and security Good integration with delivery tiers, such as e-commerce, social media and portal software Content deployment functions that deliver prepackaged or on-demand content to Web servers
- 30. 30 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management drive market transformation
- 31. 31 http://www.gartner.com/technology/about.jsp Ability to Execute Completeness of Vision Product or Service Market Understanding Overall Viability Marketing Strategy Sales Execution/Pricing Sales Strategy Market Responsiveness/Record Offering (Product) Strategy Marketing Execution Business Model Customer Experience Vertical/Industry Strategy Operations Innovation Geographic Strategy
- 32. 32 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management Hype Cycle Content Management representing the maturity, adoption and social application of specific technologies
- 35. 35 https://www.forrester.com/marketing/about/about-us.html Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients.
- 36. 36 The Forrester WaveTM: Web Content Management Systems, Q1 2015 „Web Content Management is the backbone of digital experiences“ „Vendors extend their WCM backbones into marketing, mobile, and cloud“ https://www.forrester.com/Web-Content-Management-(WCM)
- 39. 39 COMPETITORS What do others do to dominate the CMS market?
- 40. 40 https://wordpress.org/showcase/ • 74.600.000 Installations (25% of all active websites) • 50% of all CMS driven sites use WordPress • Market share increases by 0.5% per month • Backend is available in 40 languages • Frontend is supported in 120 languages • 40.709 plugins available (Downloads: 1.066.983.824) • Big sites: CNN, Forbes, TechCrunch, The NewYorker, BBC, Sony, MTV, ebay inc, Best Buy, Xerox, schweden.se, Groupe Renault, Bloomberg, Coca Cola, …
- 41. 41 http://www.woothemes.com/woocommerce/ • WooCommerce • drives 30% of all e- commerce sites • up to 50k products • about 1000 plugins • about 250 themes Most successful e-commerce system
- 46. 46 WEB- SERVICES & SYMFONYother systems or frameworks desktop Android applications other Drupal sites Flash components iPhone applications kiosk applications https://www.drupal.org
- 51. 51 https://wordpress.org/showcase/ Adobe Experience Manager (OSGi - Open Services Gateway initiative)
- 54. 54 http://www.sitecore.net/platform.aspx Web | Mobile | Commerce | Federated | Print | Social | Email | App Experience
- 57. 57 http://www.sitecore.net/platform.aspx Measure which content matters to the audiences, and delivering optimal and personalized digital experiences based on this insight in real time
- 61. 61 http://www.onehippo.com/en/partners/technology-alliances Connectors (violet) & Alliances (green)
- 62. 62 WHAT TO DO NEXT? A personal view on the next steps
- 64. 64 #1 TYPO3 INC
- 68. 68 #5 STANDARDS
- 73. 73 #10 CLOUD
- 75. 75 THANKS A LOT! Digital Passion
- 76. 76 CONTACT Patrick Lobacher patrick.lobacher@pluswerk.ag +49 89 130 145 20 www.pluswerk.ag Wilhelm-Hale-Str. 53 80639 München Germany https://www.facebook.com/pluswerk https://twitter.com/pluswerkag https://twitter.com/pluswerkag https://www.linkedin.com/company/-pluswerk-ag https://plus.google.com/113397823770862988928