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Semelhante a Comscore Chile July2011 English
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Comscore Chile July2011 English
- 2. comScore is a Global Leader in Measuring the Digital World
NASDAQ SCOR
Clients 1700+ worldwide
Employees 900+
Headquarters Reston, VA
170+ countries under measurement;
Global Coverage
43 markets reported
Local Presence 32+ locations in 23 countries
© comScore, Inc. Proprietary and Confidential. 2 V0411
- 4. comScore Leverages Rich Panel Data to Deliver Unique and Broad
Digital Business Analytics
2 Million Person Panel The Only Global Measurement
360°View of Person Behavior of Audience and E-commerce
Web Visiting
& Search
Online Behavior Online
& Offline Advertising
Buying Exposure
Advertising
Transactions Effectiveness
Media & Video Demographics,
Consumption Lifestyles
PANEL
& Attitudes
Mobile Internet
170+ Countries Under Measurement
Usage & Behavior
43 Markets Reported
© comScore, Inc. Proprietary and Confidential. 4 V0411
- 5. Some of Our Largest Clients in Latin America Include…
© comScore, Inc. Proprietary and Confidential. 5 V0411
- 6. Latin America Continues Audience Growth
Growth is flat in North America, European Worldwide Online Population
growth mostly driven by Russia (Millions)
Growth in Latin America expected to continue +10%
on the back of increased residential 1,374.0
broadband penetration region-wide 1,244.1
Growth in Latin America likely to also
continue as more people move from shared-
access environment to home & work use May 2010 May 2011
+15% May 2010
Mar 2011
562.5 +5%
492.8
366.9 ---
349.9
+31% +14%
207.2 207.6
90.5 119.0 103.8 118.0
Asia Pacific Europe North America Middle East - Africa Latin America
© comScore, Inc. Proprietary and Confidential. 6 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2010 and May 2011
- 7. Online Audience Sizes in Latin America, 15+ Home & Work
Significant growth in most markets in Latin America over the past year
Growth in mature markets of Argentina and Chile flattening
Online Population Sizes (MM)
+19% Latin America
42.5
35.9
+21%
+2% +18%
19.4 +3%
16.0 +27% +10%
12.7 13.0 11.1 13.0
7.1 7.3
4.1 2.5 3.2 1.2 1.3
Brazil Mexico Argentina Colombia Chile Peru Puerto
Venezuela Rico
May-10 May-11
© comScore, Inc. Proprietary and Confidential. 7 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2010 to May 2011
- 8. Argentina, Peru, Brazil Have Highest Internet Usage Rates in Region
Certainly among countries with higher Internet and broadband penetration rates,
Chile’s average usage of 15.3 hours per user in May was lower than others in the
region
Chile’s average usage was 1.4 hours more than the global average per user
Internet Users (Millions) in Total Hours Online per
Latin America Visitor in Latin America
WW Avg: 23.9
Brazil 42.5
Brazil 27.1
Mexico 19.4
Mexico 25.8
Argentina 13.0
Argentina 28.7
Colombia 13.0 Colombia 26.6
Chile 7.3 Chile 25.3
Peru 4.1 Peru 27.4
Venezuela 3.2 Venezuela 22.6
Puerto Rico 1.3 Puerto Rico 18.5
© comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 9. Individual Countries’ Demographic Composition Varies Widely
Venezuela, Colombia, Mexico and Brazil have largest proportion of young users
Chile and Argentina’s youth composition is close to global average
Composition of Internet Audience 15+
Countries with Chile 27% 26% 21% 15% 10%
High Internet
Penetration
Argentina 29% 26% 18% 14% 13%
Medium Brazil 29% 33% 21% 11% 6%
Internet
Penetration Colombia 41% 25% 20% 10% 4%
Mexico 40% 24% 20% 11% 5%
Low Internet
Penetration
Venezuela 44% 27% 15% 9% 5%
15-24 25-34 35-44 45-54 55+
© comScore, Inc. Proprietary and Confidential. 9 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 10. Age Distribution in Chile is Older Than Latin American Average
Internet users in Latin America skew slightly young: 62% of the Internet audience
is between 15 and 35 years old, compared to 53% of the global online population
Chile’s age distribution is markedly similar to the Worldwide average
Composition of Internet Audience 15+
Chile 27% 26% 21% 15% 10%
Latin America 33% 29% 20% 11% 7%
Worldwide 26% 26% 22% 14% 12%
15-24 25-34 35-44 45-54 55+
© comScore, Inc. Proprietary and Confidential. 10 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 11. Young People Drive Internet Consumption in Chile
15-24 year olds in Chile are the heaviest Internet users, outpacing every other
age group in Latin America as well as the global and regional averages for the
age group
Average Time Online by Age
Hours per Visitor
35.0 32.7
30.0
25.3 24.4
25.0 23.2 22.8
19.9
20.0
15.0
10.0
5.0
-
Total 15+ 15-24 25-34 35-44 45-54 55+
Chile Latin America Worldwide
© comScore, Inc. Proprietary and Confidential. 11 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 12. Instant Messengers, Social Networking, and Blogs are Key Online
Categories in Chile
Reach of Key Categories
105
93% News/Information 57%
Social Networking Index: 122
Index: 126 92
76% 63%
89% 57%
Search/Navigation 106
105 Technology 106
85% 54%
77% 55%
Multimedia 121
112 Games 108
69% 51%
73% 46%
e-mail 109
118 Education 146
62% 31%
69% 44%
99 103 Business/Finance 95
Directories/Resources 70% 46%
64% 37%
Instant Messengers 112
184 TV 106
35% 35%
198 63% 33%
Blogs 124 Photos 121
51% 28%
63% 28%
Community 126
111 Sports 86
57% 33%
100 59% 21%
Downloads 101 Travel 67
58% 32%
59% 20% Chile
Retail 91104 Health 87
23% Worldwide
65%
© comScore, Inc. Proprietary and Confidential. 12 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 13. Chile has Highest Social Networking Reach in Latin America
Social Networking Sites
Social Networking is the top category in May 2011 % Reach
Chile, reaching 93 percent of the web
population WW 76%
Asia Pacific 60%
Chile already led the region in Social Europe 84%
Networking penetration a year ago –
North America 90%
hence flat growth over the past year
Latin America 90%
Social Networking Sites Brazil 88%
Average Usage
Mexico 90%
(Hours per Visitor)
Argentina 92%
8.2
7.0 Colombia 90%
5.7
Chile 93%
Peru 90%
Venezuela 89%
Chile Latin America Worldwide Puerto Rico 85%
© comScore, Inc. Proprietary and Confidential. 13 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 14. Chile is among countries that spend the largest share of their online
time on Social Media
Philippines Japan
41% 4%
Netherlands
14%
Chile
30%
France
Italy South Korea 15%
29% Malaysia 8%
31%
Selected countries with highest and lowest share of total time spent on Social Networking
Internet Audience 15+ accessing Internet from Home or Work
© comScore, Inc. Proprietary and Confidential. 14 Source: comScore Media Metrix, May 2011
- 15. Chile is #4 Facebook Market, #16 Twitter Market by Reach
Facebook.com Top 16 Markets by % Reach Twitter Top 16 Markets by % Reach
Philippines 93.9 Netherlands 30.6
Turkey 91.8 Brazil 26.7
Israel 91.5 Japan 25.2
Chile 90.7 Indonesia 23.8
Argentina 89.1 Venezuela 23.7
Malaysia 88.7 Philippines 21.6
Colombia 87.3 Turkey 20.5
Indonesia 86.6 United Kingdom 18.7
Peru 86.4 Singapore 18.4
Venezuela 86.1 Canada 17.6
Canada 85.8 Argentina 17.2
Mexico 84.6 Colombia 16.1
Finland 82.0 Spain 15.3
Puerto Rico 80.6 Mexico 14.7
Norway 80.5 United States 14.0
United States 80.4 Chile 13.8
© comScore, Inc. Proprietary and Confidential. 15 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 16. Despite Drops in Reach, IM Still a Key Component of Online Behavior
Latin Americans continue to be strong Instant Messengers
users of Instant Messengers, with reach May 2011 % Reach
in the region far surpassing global WW 35%
averages
Asia Pacific 23%
Reach in Chile has dropped substantially, Europe 39%
on par with the global drop in IM reach North America 24%
Latin America 69%
Usage in Chile is below regional avg
Instant Messengers Brazil 74%
Average Usage
(Hours per Visitor) Mexico 71%
7.1 Argentina 70%
6.4
5.4 Colombia 66%
Chile 64%
Peru 77%
Venezuela 59%
Chile Latin America Worldwide Puerto Rico 31%
© comScore, Inc. Proprietary and Confidential. 16 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 17. Chilean Webmail Reach is Declining Slightly, As in Rest of the World
E-mail Sites
Webmail use in Chile is following the May 2011 % Reach
general global downward trend, with a
drop of 11 percent YOY WW 62%
Asia Pacific 47%
Chile’s higher internet and broadband
Europe 66%
penetration rates may be the cause of
North America 79%
below-average email usage, with users
Latin America 78%
more likely to rely on IM and SN chat
E-mail Sites Brazil 81%
Average Usage
Mexico 77%
(Hours per Visitor)
Argentina 74%
2.5 2.3 Colombia 80%
1.9
Chile 73%
Peru 84%
Venezuela 67%
Chile Latin America Worldwide Puerto Rico 62%
© comScore, Inc. Proprietary and Confidential. 17 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 18. Retail Visiting in Chile Still Below Regional, Global Averages
Chile’s visitation rates to Retail sites Retail Sites
hovers around the regional average May 2011 % Reach
WW 65%
Average usage of 25.2 minutes per visitor
Asia Pacific 58%
are well below the Latin American
average, and less than half the global Europe 72%
average North America 81%
Latin America 63%
Retail Sites Brazil 70%
Average Usage Mexico 60%
(Minutes per Visitor)
56.4 Argentina 64%
Colombia 56%
35.0
Chile 59%
25.2
Peru 59%
Venezuela 55%
Puerto Rico 62%
Chile Latin America Worldwide
© comScore, Inc. Proprietary and Confidential. 18 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 19. Chilean Internet Shoppers are not Browsing Across Multiple Categories
Chile vs Regional & Global Reach of Retail Subcategories
18.3% 3.4%
Department Stores 6.5% Mall 3.2%
8.1% 4.9%
12.4% 2.6%
Comparison Shopping 19.4% 4.0%
21.6% Fragrances/Cosmetics 5.1%
12.0% 2.6%
Computer Hardware 12.9% Retail - Food 1.7%
16.5% 5.8%
11.2% 2.3%
Computer Software 11.9% Retail - Music 3.1%
12.6% 3.6%
10.8% 2.3%
Consumer Electronics 18.2% Retail - Movies 2.4%
17.6% 4.8%
6.9% 2.0%
Books 9.1% Health Care 2.4%
9.6% 6.3%
6.0%
Apparel 10.5% 1.7%
18.6% Toys 1.8%
2.9%
4.7%
Home Furnishings 2.2% 1.5%
7.0% Consumer Goods 1.9%
5.1%
4.4%
Tickets 3.8% 1.5%
4.5% Chile Sports/Outdoor 6.7%
3.8% 6.5%
Latin America
3.7% Jewelry/Luxury 1.4%
Flowers/Gifts/Greetings 4.7% Worldwide 1.8%
Goods/Accessories 4.1%
© comScore, Inc. Proprietary and Confidential. 19 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 20. Chileans Rate Their Local Ecommerce Sites Among the Lowest
In a custom survey conducted by comScore in November, Brazilians were more
likely to agree that locally-developed shopping sites were excellent or very good
Respondents in Peru and Chile were least likely to consider their local shopping
sites as excellent or very good
Share of Survey Respondents Stating that the Quality of Local Websites
is Excellent/Very Good
54%
44%
38% 39%
29%
21%
Brazil Mexico Argentina Chile Colombia Peru
Q4: How would you rate the quality of Local Websites when shopping online?
Base: Respondent makes purchases online.
© comScore, Inc. Proprietary and Confidential. 20 Source: comScore Latin America E-Commerce Study, November 2010
- 21. Consumers Evenly Split in Local vs International Site Preferences
About half prefer local websites over international websites in Chile
Q: If given one option, would you prefer to shop on International or Local Websites?
24%
42% 51% 45%
52% 52%
International
Websites
76%
58% Local
49% 49% 55% 48% Websites
Brazil Mexico Argentina Chile Colombia Peru
Q5: If given one option, would you prefer to shop on International or Local Websites?
Base: Respondent makes purchases online.
© comScore, Inc. Proprietary and Confidential. 21 Source: comScore Latin America E-Commerce Study, November 2010
- 22. Top Sites: Retail
The top Retail site in Chile is Argentinian e-commerce site Mercado Libre, with
20% reach and average usage of 18.8 minutes per user
Chilean retailers Cencosud, Falabella, and Ripley figure prominently among top
10 Retail sites
Top Retail Sites: Chile Top Retail Sites: Chile
% Reach Average Minutes per User
MercadoLibre 20.6 MercadoLibre 18.8
Amazon Sites 12.0 Amazon Sites 4.9
Cencosud S.A. 10.3 Cencosud S.A. 8.5
Falabella Chile 8.2 Falabella Chile 6.8
RIPLEY.CL 8.0 RIPLEY.CL 9.5
Apple.com Worldwide Sites 5.8 Apple.com Worldwide Sites 5.8
BuscaPe.com Inc. 5.5 BuscaPe.com Inc. 2.0
Grupo Sodimac 5.1 Grupo Sodimac 11.9
LAPOLAR.CL 4.0 LAPOLAR.CL 9.4
Bing Ciao 3.8 Bing Ciao 2.1
© comScore, Inc. Proprietary and Confidential. 22 Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 23. Travel Sites Have Room for Growth All Over Latin America
Travel Sites
Visitation to Travel sites from Chile is May 2011 % Reach
among the lowest in the region – with only
21 percent of the Chilean audience WW 32%
visiting a site in the category Asia Pacific 23%
Europe 44%
Average usage also has plenty of room North America 45%
for growth – the average of 12.4 minutes
Latin America 24%
per user is half the global average
Travel Sites Brazil 25%
Average Usage Mexico 26%
(Minutes per Visitor)
Argentina 25%
25.8
Colombia 24%
13.0 Chile 21%
12.4
Peru 27%
Venezuela 21%
Puerto Rico 27%
Chile Latin America Worldwide
© comScore, Inc. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 24. Top Sites: Travel
Lan Chile is, by far, the most commonly visited site in the category, but with only
4.8 percent of the audience
Various online travel agents are also represented among the top 10 Travel sites,
with Expedia leading the group with 2.1 percent reach
Top Travel Sites: Chile Top Travel Sites: Chile
% Reach Average Minutes per User
LanChile S.A. 4.8 LanChile S.A. 18.3
Expedia Inc 2.1 Expedia Inc 3.3
TRANSANTIAGOINFORMA.CL 2.0 TRANSANTIAGOINFORMA.CL 6.4
Despegar-Decolar Sites 1.3 Despegar-Decolar Sites 8.4
VIAJESFALABELLA.CL 1.3 VIAJESFALABELLA.CL 6.3
SKYAIRLINE.CL 0.8 SKYAIRLINE.CL 8.7
TRANSANTIAGO.CL 0.8 TRANSANTIAGO.CL 0.1
VIAJEROS.COM 0.8 VIAJEROS.COM 1.8
VISITCHILE.COM 0.7 VISITCHILE.COM 2.4
PANAGEOS.ES 0.6 PANAGEOS.ES 1.0
© comScore, Inc. Proprietary and Confidential. 24 Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 25. Chile Leads Latin America in Business/Finance Site Visitation
Business/Finance Sites
Chile has the highest reach of May 2011 % Reach
Business/Finance sites in Latin America,
but is still below the global average and WW 46%
far lower than North American and Asia Pacific 40%
European averages Europe 54%
North America 67%
Usage averaged 34.4 minutes per visitor
Latin America 37%
in May
Business/Finance Sites Brazil 42%
Average Usage Mexico 32%
(Minutes per Visitor)
Argentina 37%
40.9
34.4 Colombia 34%
29.0
Chile 44%
Peru 38%
Venezuela 41%
Puerto Rico 39%
Chile Latin America Worldwide
© comScore, Inc. Proprietary and Confidential. 25 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 26. Top Sites: Business/Finance
Top sites in the category include a number of banks, led by Banco Estado and
Grupo Santander
Banco de Chile logged the most usage among the banks, averaging 24.9
minutes per user, but tax filing season saw SII getting the most average usage
among the top sites, averaging 27.7 minutes per user
Top Business/Finance Sites: Chile Top Business/Finance Sites: Chile
% Reach Average Minutes per User
BANCOESTADO.CL 15.2 BANCOESTADO.CL 16.3
SII.CL 10.5 SII.CL 27.7
Grupo Santander 8.6 Grupo Santander 19.5
Banco Crédito Inversiones 5.9 Banco Crédito Inversiones 24.0
Terra Chile Economia 5.8 Terra Chile Economia 4.7
Banco de Chile 5.4 Banco de Chile 24.9
SERVIPAG.COM 3.9 SERVIPAG.COM 8.8
CMRFALABELLA.COM 3.4 CMRFALABELLA.COM 6.8
Emol Economia 3.3 Emol Economia 1.6
Grupo BBVA 3.2 Grupo BBVA 16.5
© comScore, Inc. Proprietary and Confidential. 26 Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 27. Banking, Taxes Index High During Filing Season in Chile
Though visiting to Banking sites from Chile is above average, Personal Finance,
Online Trading, and Financial News/Research are still far below global averages
Chile vs Regional & Global Reach of Business/Finance Subcategories
123
32%
Banking 24%
27%
6%
News/Research 7%
18%
11%
Personal Finance 9%
16%
Financial 11%
8%
Information/Advice 12%
1%
Online Trading 1%
3%
11% Chile
Taxes 2% Latin America
1%
Worldwide
© comScore, Inc. Proprietary and Confidential. 27 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 28. Newspaper Sites
Newspaper Sites
More than a third of Chilean Internet May 2011 % Reach
users visited a newspaper site in May
WW 32%
Usage of 26.5 minutes per user falls just Asia Pacific 23%
slightly short of the global average Europe 41%
North America 43%
Latin America 30%
Newspaper Sites Brazil 14%
Average Usage Mexico 35%
(Minutes per Visitor)
Argentina 48%
28.8
26.5 26.1 Colombia 43%
Chile 35%
Peru 41%
Venezuela 38%
Puerto Rico 39%
Chile Latin America Worldwide
© comScore, Inc. Proprietary and Confidential. 28 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 29. Chile’s Appetite for Online Sports Not as Great As Others in Region
Sports Sites
Chileans do not visit Sports sites at the May 2011 % Reach
same rate as their counterparts in Brazil
and Argentina WW 33%
Asia Pacific 24%
Across all of Latin America, visiting to
Europe 39%
sports sites saw a jump last June for the
North America 46%
World Cup, but one year later, usage has
Latin America 36%
returned to previous levels
Sports Sites Brazil 45%
Average Usage
Mexico 31%
(Minutes per Visitor)
46.8 Argentina 40%
35.8 Colombia 31%
Chile 28%
20.3
Peru 27%
Venezuela 24%
Chile Latin America Worldwide Puerto Rico 26%
© comScore, Inc. Proprietary and Confidential. 29 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 30. Entertainment Sites Draw a Significant Audience in Chile
Entertainment Sites
86 percent of web users in Chile visited May 2011 % Reach
an Entertainment site in May
WW 81%
Usage in Chile is slightly higher than the Asia Pacific 75%
regional and global averages, with users
Europe 85%
spending an average of 3 hours on
North America 87%
Entertainment sites
Latin America 84%
Entertainment Sites Brazil 83%
Average Usage Mexico 86%
(Hours per Visitor)
Argentina 85%
3.0 2.9 2.8 Colombia 85%
Chile 86%
Peru 88%
Venezuela 77%
Puerto Rico 78%
Chile Latin America Worldwide
© comScore, Inc. Proprietary and Confidential. 30 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 31. Multimedia, Music, and Kids Index Highest
A few entertainment categories receive more than their “fair share” of visitors
from Chile: Multimedia, Music, TV, and Kids
Chile vs Regional & Global Reach of Entertainment Subcategories
123
77%
Multimedia 74%
69%
56%
Entertainment - Music 57%
43%
37%
TV 34%
35%
25%
Entertainment - Movies 24%
29%
21%
Entertainment - News 24%
21%
19%
Kids 17%
10%
13%
Radio 18%
13% Chile
11% Latin America
Humor 11%
10% Worldwide
© comScore, Inc. Proprietary and Confidential. 31 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
- 32. Top Entertainment Sites
Unsurprisingly, YouTube leads the Entertainment category, with 70 percent
reach of the Chilean web audience. Usage averages at almost 2 hours per user
Vevo, the labels’ online video offering, attracts more than a third of Chileans
online
Top Entertainment Sites: Chile Top Entertainment Sites: Chile
% Reach Average Minutes per User
YOUTUBE.COM 70.7 YOUTUBE.COM 155.0
VEVO 35.1 VEVO 13.7
Viacom Digital 22.2 Viacom Digital 11.3
MUSICA.COM 18.4 MUSICA.COM 7.2
Television Nacional De Chile 13.8 Television Nacional De Chile 9.7
LACUARTA.COM 13.7 LACUARTA.COM 11.2
Terra Entertainment 12.1 Terra Entertainment 8.7
CHILEVISION.CL 10.8 CHILEVISION.CL 12.3
DAILYMOTION.COM 10.3 DAILYMOTION.COM 14.4
Emol Entretencion 10.3 Emol Entretencion 1.1
© comScore, Inc. Proprietary and Confidential. 32 Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
- 33. Online Video Viewers in Chile Watch the Fewest Videos
Average time spent watching online video in Latin America are still far lower than
averages in North America and Europe: for example, average time spent
watching video in the U.S. was 15.7 hours over the same time period
Given the region’s Online Video Viewing in Latin America
appetite for Average Hours per Viewer
Entertainment, expect
to see continued growth 9.0
in online video 7.7 7.0 7.6
consumption as
broadband penetration
continues to increase
Brazil Mexico Argentina Chile
Total Number of
Videos (MM): 2,972 1,813 942 541
© comScore, Inc. Proprietary and Confidential. 33 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Video Metrix , January 2011
- 34. CHILE: ONLINE SEARCH ACTIVITY
Searchers Share of Searches by Property
7.0 million unique searchers
95.4% of Internet population Google Sites Facebook, 4%
Average 157 searches per searcher 93% Microsoft Sites, 2%
Yahoo! Sites, 1%
Searches
All Other, 1%
1.1 billion searches
1.3 billion search result pages
281 million search visits
© comScore, Inc. Proprietary and Confidential. 34 Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore qSearch, May 2011
- 35. Cookie Deletion is a Global Reality … and a Global Challenge
Ad Server Cookies Web Site Cookies
Average # of Average # of
Percent of cookies per Percent of cookies per
Country computers computer computers computer
deleting for same deleting for same
campaign web site
Lat Am 43% 8.4 33% 4.6
Argentina 45% 8.5 36% 4.4
Brazil 43% 8.8 32% 4.1
Chile 43% 7 30% 3.8
Colombia 45% 7.1 35% 4
Mexico 43% 8.1 31% 4.5
Peru 45% 10.1 34% 5.2
Venezuela 43% 6.6 32% 3.9
Source: comScore Study: “The Impact of Cookie Deletion
© comScore, Inc. Proprietary and Confidential. 35
on Site-Server and Ad-Server Metrics in Latin America”
May 2011