Pay Per Click is basically a type of online marketing.The ads appear on the Google when we search the keywords were paid.When we click an ad, it must be paid by the advertiser.Each ad pays differently based on several criteria.

1. Pay Per Click

2. Online Marketing
• Marketing of products or service
through internet is digital marketing.
• These marketing method is used by
companies who directly contact with
the customer.

3. PPC
• Pay Per Click is basically a type of online marketing.
• The ads appear on the Google when we search the keywords were
paid.
• When we click an ad, it must be paid by the advertiser.
• Each ad pays differently based on several criteria.

4. How each ad pays?

5. Ad pays
• A website contains more keywords related to what all services
they offer.
• Some keywords are popular and some were not.
• Quality score of keywords decide how much for each keyword
pays.

6. Ad pays
• Quality score is determined by the
popularity And other factors of the
keyword.
• Higher the quality score of a
keyword costs only less and lower
quality score costs higher.

7. Needs of PPC marketing ?

8. Necessity of PPC
• PPC marketing should handle with more careful.
• Daily status of the website should notice.
• if we not works systematically the chance for loosing the money
is more.
• At the same time, PPC can be more benefited if it works properly.

9. THANK YOU
Planet Media , Australia