The document discusses how to raise awareness and increase demand for new technologies. It identifies obstacles that limit demand such as lack of technical skills, low awareness among users and decision makers, limited budgets, restrictive regulations, and inadequate procedures. It recommends interventions like training courses, seminars, focus groups, and living labs to address these obstacles by building skills, increasing awareness, and redesigning policies, procedures and technologies. Living labs in particular are described as research initiatives that engage citizens, public and private partners to integrate concurrent research and innovation.

1. 1
EO for decision
makers: how to raise
the awareness to
increase the demand
Massimo Zotti
Copyright ESA
pkm026-589-1.0

2. 2
Roma
Bari
Athens
Bari
Planetek Group

3. 3
How to Sustain Demand

4. 4
Demand: Obstacles to Remove
Technical
Skills
Technicians are
unprepared
to use the new
technologies
User / Decision
Maker
Awareness
Potential users
do not know
they can use
innovative
solutions
Economics
Budgets limited
or costs higher
than traditional
solutions
Regulations
Rules that
prevent
either explicitly
or implicitly
the adoption of
new
technologies
Procedures
Administrative
procedures of
organizations
not adequate to
receive
technological
innovations
Technological
Solutions on the
market do not
satisfy the
users’ needs
People Administrative Technical

5. 5
Demand: how to intervene?
Technical
Skills
Corses
Master’s Degree
Schools
University
User / Decision
Maker
Awareness
Seminars
Focus group
LivingLab
Economics
Demand
aggregation
Rethinking of
procedures
Technological
Evolution
Pay per Use
Regulations
Rules
Specifications
Dissemination
Procedures
Redesign
Standardize
Integrate
Technological
Services vs Products
Cloud
interoperability
OpenData
Certification
People Administrative Technical

6. 6
Synergies between investment
Regional
National
European

7. 7
Pre Commercial Procurement
Acquisition of R&D
for the development
of business
processes, based
on spatial data,
to be adopted by
the organizations
Development of Skills and Awareness of Technicians/Users/Decision Makers
Redefining of technical – organizational procedures
Utenti

8. 8
How to increase the awareness of
Users & Decision makers
Seminars Information
Focus
Group
Users Training
Living
Lab
Decision
Makers
Training on
the job
Technicians

9. 9
Living Labs
A Living Lab is a research and
innovation concept.
Living labs deal with user-centred,
open innovation ecosystem, often
operating in a territorial or regional context
(e.g. city, agglomeration, region),
integrating concurrent research and innovation
processes within a citizen-public-private partnership.

10. 10
Living Lab
ApuliaSpace
What’s cooking?

11. 11
Let’s keep in touch
www.planetek.it
@planetekblog.planetek.it
/planetek
/planetekitalia
http://blog.planetek.it/
http://www.linkedin.com/company/planetek-italia
Massimo Zotti - zotti@planetek.it
@massimozotti