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Parks and Tourism Webinar: Improving Communication on the Social Web

  1. @ r o n m a d e r • p l a n e t a . w i k i s p a c e s . c o m / p a r k s w e b 2 •   2 0 1 6 I m p r o v i n g C o l l a b o r a t i o n a n d C o m m u n i c a t i o n o n t h e S o c i a l W e b
  2. About This Presentation In the interest of developing web literacy and information exchange among managers and providers of tourism services in parks and protected areas, I offer a series of workshops with flexible times and dates. Your comments are welcome and so are embeds, likes and shares. - Ron Mader (Las Vegas, 2016)
  3. planeta.wikispaces.com/parks
  4. Change The World H e l p E d i t Image: openclipart.org
  5. Death Valley NP @ronmader Los parques no son estáticas
  6. Z i o n N P @ r o n m a d e r Las comunidades no son estáticas
  7. P h o t o @ T a r o T a y l o r Las redes sociales no son estáticas
  8. Who’s Invited? • Everyone working in parks and tourism • Those hosting tours in protected areas • Government officials and NGOs • Hotels on the boundaries of parks • Those managing protected areas • Event organizers • Everyone who loves parks and tourism
  9. Target Audience Parks Tourism
  10. Would you be willing to pay for an online webinar focusing on improving parks and tourism communication skills using social web channels?
  11. Cost: PWYW Formal participation is Pay What You Want. Informal participation is free.
  12. Who shouldn’t take this webinar? • Those without the time • Those not curious about the Social Web • Those not interested in parks • Those not interested in tourism
  13. Budget Time Participants will be asked to invest 5-15 hours. You can skim through this in 15 minutes/day or spend more time going into depth. Focus and budget time to get the results you want.
  14. Format This is a hands-on smartphone and keyboard webinar. Register for a few channels before training begins. Participants receive personal emails and tweets with recommended background reading and assignments. We will schedule Google Hangouts. If there is interest, the workshop can be offered in person in tandem with other conferences and events.
  15. Upgrade (!) your world by making the most of old-school allies and the expanding universe of the social web. You Twitter Facebook Flickr GooglePlaneta YouTube Wiki 2 0 1 5
  16. Be attentive Be generous Be creative Be curious Be empathetic Levels of Engagement 2 0 1 6 @ r o n m a d e r
  17. Parks and Protected Areas around the World: A Directory of Social Web Channels https://docs.google.com/document/d/1ZEnd84juEgaisrfbxkutTvUxLpENj7OijlxWXeeMd_M
  18. O t h e r Ar e we o n the same scre e n? T o w h at de gr e e do we i nte r act? 2 0 1 5 @ r o n m a d e rp l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b Are we on the same screen?
  19. Please Tweet!
  20. Parks on Twitterplaneta.wikispaces.com/parks#twitter twitter.com/ronmader/lists/parks
  21. Screenshots
  22. abc. ne t. au/ r adi o nati o nal / pr o gr ams/ o fftr ack
  23. cdn.bdive.co.za
  24. www.nature.nps.gov
  25. facebook.com/zionnps – 10.2013
  26. nationalparkstraveler.com/parkipedia
  27. itunes.apple.com
  28. cbd.int
  29. photo @ronmader 0 1 . 2 0 1 6 planeta.wikispaces.com/iucn2016
  30. Z i o n N P @ r o n m a d e r planeta.wikispaces.com/iucn2016
  31. americasstateparks.org
  32. environment.gov.au
  33. australia.com/campaigns/nationallandscapes
  34. nprsr.qld.gov.au/tourism/index.html
  35. itunes.apple.com
  36. itunes.apple.com
  37. npca.org
  38. nps.gov/calltoaction
  39. Iucn.org
  40. iucn.org
  41. nationalparks.org
  42. unesco.org
  43. parksnet.org
  44. insituradio.parquesnacionales.gov.co
  45. abc.net.au
  46. ine.gob.mx
  47. laponia.nu
  48. itunes.apple.com
  49. wdpa.org
  50. Social Web Toolbox p l a n e t a . c o m
  51. Introduce yourself on TAPAS Like the comments that inspire you Share photos and graphics Facebook
  52. twitter.com/nuttisamisiidafacebook.com
  53. twitter.com/nuttisamisiidafacebook.com
  54. twitter.com/nuttisamisiidafacebook.com
  55. Z i o n N ati o n al P ar k : L ast w e e k , o n e o f o u r r an ge r s f o u n d th e se r ar e l y -s e e n an i mal tr ack s n e ar L av a P o i n t! T h e s e f r e s h pr i n ts ar e fr o m a bl ack be ar , and se r ve as a go o d r e mi nde r that al tho ugh r ar e l y spo tte d, many l ar ge mammal s such as bo bcats, mo untai n l i o ns, and bl ack be ar s i nhabi t the hi ghe r e l e vati o ns o f the par k . Re me mbe r to hang al l fo o d and e xe r ci se cauti o n whe n hi ki n g or ca mpi ng i n the Zi on Wi lderness.
  56. twitter.com/nuttisamisiidafacebook.com
  57. twitter.com/nuttisamisiidafacebook.com
  58. facebook.com/South.African.National.Parks
  59. twitter.com/nuttisamisiidafacebook.com
  60. twitter.com/nuttisamisiidafacebook.com
  61. Create album Favorite (add stars) images Add photos to the World Parks Group Flickr
  62. flickr.com/groups/worldparks
  63. Parks on Twitterplaneta.wikispaces.com/parks#twitter twitter.com/ronmader/lists/parks
  64. flickr.com/photos/semarnat
  65. flickr.com/groups/australianrainforestplants
  66. flickr.com/photos/iucnweb
  67. Maps Translation Google
  68. maps.google.com
  69. plus.google.com/communities/108691835458737313319
  70. Introduce your professional interest Share current news LinkedIn
  71. twitter.com/nuttisamisiidalinkedin.com
  72. Upload Info, photos Download KMZ Data Protected Planet
  73. protectedplanet.net
  74. Favorite presentations about parks Upload your own document or powerpoint presentation SlideShare
  75. slideshare.net/AnnaSpenceley
  76. slideshare.net/Steve_McCool
  77. Review trips TripAdvisor
  78. tripadvisor.com
  79. Tweet about parks Follow colleagues Share breaking news Ask questions Twitter
  80. twitter.com/natlparkservice
  81. Wiki! Wiki Tips
  82. planeta.wikispaces.com/parks
  83. wikipedia.org
  84. Record a video Create a playlist Favorite a video YouTube
  85. youtube.com/playlist?list=PLC45A61CC8D73C5D2
  86. youtube.com/user/PedroMartinezBikes
  87. slideshare.net/planeta/parksweb2 Please Share
  88. @ronmader
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