This document contains a transcript of a presentation about marketing and project management administration. It discusses how nearly every activity a company engages in involves some aspect of marketing. It emphasizes that customer service, work product, work practices and treating clients and employees well are all part of marketing. The presentation encourages thinking about being approachable, fair, accurate and responsive (A.F.A.R.). It also notes that repeat business and referrals are the primary ways companies grow, not just advertising. Key rules of marketing discussed are to know your company and its services well, and to know your target markets.
136. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING Surveying…
137. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY Photogrammetry…
138. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES Specialized computer…
139. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES GIS Services…
140. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES and Construction Services…
141. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES
142. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES Whew!
143. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES Uh Bob?
144. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES Yes?
145. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES There’s more.
146. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES More?
147. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES What’ya mean there’s more?
148. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES Well…
149. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES There’s Legal Support… LEGAL SUPPORT SERVICES
150. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES Creative Services… LEGAL SUPPORT SERVICES CREATIVE SERVICES
151. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES LEGAL SUPPORT SERVICES CREATIVE SERVICES Um. Excuse me, but…
152. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES Landscape Architecture LEGAL SUPPORT SERVICES CREATIVE SERVICES LANDSCAPE ARCHITECTURE
153. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES LEGAL SUPPORT SERVICES CREATIVE SERVICES Uh… As a rule of thumb you shouldn’t cover the hosts… LANDSCAPE ARCHITECTURE
154. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES … and Planning! LEGAL SUPPORT SERVICES CREATIVE SERVICES LANDSCAPE ARCHITECTURE URBAN DESIGN & PLANNING
155. CIVIL ENGINEERING TRAFFIC ENGINEERING WATER RESOURCES SURVEYING AND MAPPING PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES GIS SERVICES CONSTRUCTION SERVICES LEGAL SUPPORT SERVICES CREATIVE SERVICES LANDSCAPE ARCHITECTURE Ok. I really gotta call my agent about this. URBAN DESIGN & PLANNING
156. While we wait for Bob to return, let’s look at what we’ve learned:
157. 1. The Rick Engineering Company has been around for a long time.
158. This legacy of performance gives Rick a decided advantage.
159. For a firm in our business to thrive for over 50 years