This document discusses identity design and the differences between logos and branding. It states that an identity can be a name, symbol, or both, and that symbols can represent concepts like peace, love, evil, and beliefs. The purpose of an identity is to reflect an organization's values, beliefs, quality, and differentiation. A logo is an organization's brand mark while branding is defined by what an organization does, not just what it says. An identity represents an organization in its purest form while branding encompasses both visual identity and actions.