How to engage users after they have bought your product. Presentation at World Usability Day, November 12, 2009, Hamburg.

1. Peter Kurstjens, Wacom Europe

2. User experience from ‘hardware’ perspective

5. User experience = Usability

6. Integrated penholder Wide screen format for pen & touch active area 16:10 ratio Customisable Pen buttons Customisable Express Keys Slim less then 10mm Pressure sensitive pen with 1024 pressure levels Designed for right and left handed use

7. User experience = Creating an emotional connection

8. http://www.flickr.com/photos/j_m_c/2142790085/sizes/l/

9. Social Creatives AUTHENTICITY + EXPRESSION Members of Web 2.0 Students Amateur photographers/filmmakers Bloggers, vLoggers, emotional needs Learn from and influence others through creative expression functional needs Intuitiveness, Versatility, Immediacy

10. You do not need to be… … author to write a blog … director to shoot a video for Youtube … artist to create with Bamboo Express yourself!

11. http://www.presentationzen.com/presentationzen/2006/08/seth_godin_pres.html

13. Make it easier to get started Facilitate ‘meaning’ and ‘inspiration’ Involve users Connect users

14. Discover your Bamboo with Minis Free to download – Fun to use From gaming to sketching and social networking to music, there is an ever expending list to choose from

18. User experience? Think outside the box of your product!

19. Or contact me: Peter Kurstjens E-mail: [email_address] Interested to participate? bamboo.wacom.eu/