1. Patrick James F. Reynoso
May 10, 2013

2. I. Demographic Segmentation (gender)
II. Demographic Segmentation (income)
III. Demographic Segmentation (age)
IV. Demographic Segmentation (life stage)
V. Conversion model
VI. Loyalty Status
VII. Remember this!

3. Age and Life Cycle
Life Stage
Gender
Income
Generation
Social Class

5. Age and Life Cycle
Life Stage
Gender
Income
Generation
Social Class

7. Age and Life Cycle
Life Stage
Gender
Income
Generation
Social Class

9. Age and Life Cycle
Life Stage
Gender
Income
Generation
Social Class

11. tool for analysing customer commitment
and loyalty
identifies which of your customers are
committed to your brand service which are
likely to defect and what the future
direction for the brand will be

13. the degree of loyalty a consumer displays
toward a particular brand
deeply held commitment to re-buy or re-
patronize a preferred product or service in
the future

14. Switchers
Shifting loyals
Split loyals
Hard-core

15. Hard Core
Split Loyals
Shifting Loyals
Switchers