MA with Paul Jackson! In this exclusive 60 minute session with Paul Jackson, founding partner of Pivot, a venture services firm based in London we discussed what is the "Actual Product Value". The discussion centered around: What is it, Why it's important and How to measure it?
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12. • Value outcomes are judged in terms of 'gains' & 'losses.'
• Gains and losses arerelative
• "Losses loom largerthan gains." (Loss aversion)
Prospect Theory
16. “Typically a product has a few key features that
deliver the vast majority of the aggregate value. It’s
possible to destroy overall product value by making
changes or addingnew features.”
17.
18.
19. • What is Product Value?
• Why does it matter?
• How do you measure it?
39. • What is Product Value?
• Why does it matter?
• How do you measureit?
40. “If we were able to do that, it would be
awesome!!”
“The way we work right now is a nightmare!”
“It’san unbelievable waste oftime…”
“Wouldn’t it be amazing if….!!”
41.
42.
43. 1. Save time
2. Reduce cost
3. Make me look good
4. Reduce anxiety
44. “Instead of thinking about features, screens or
technologies, founders and product leaders
should begin by carefully identifying the value
their product will deliver and the outcomes itwill
help their customers achieve.”