IKEA is a Swedish furniture retailer with branches in 41 countries that aims to provide affordable home furnishings and create a better life for customers. It has been recognized as a top employer, focusing on cultural fit over skills alone in recruitment. IKEA promotes from within, offers on-the-job and online training, standardized global compensation, and surveys employees to solicit feedback. These human resource practices have helped IKEA build a strong culture with lower turnover than competitors, sustaining its growth as a preferred retail employer.