A presentation on the hi-level planning for a social media strategy and implementation, by Jonathan B O'Donnell
Topics covered:
* What is Social Media?
* Why is it important to your business?
* Have a plan - Vision to Implementation
* Success Stories
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Social Media Strategy For Business - PixelMEDIA
1. Social Media for Business – Step the Process Hi-Level Plan From Vision to Implementation Jonathan O’Donnell email: od@pixelmedia.com Twitter: jonodonnell DATE: 12/15/09
2. Housekeeping Ask questions via the Q&A panel in your webinar console. Comment and ask questions via Twitter by including #pxl within your tweet. http://twitter.com/ http://search.twitter.com/ Then type: #pxl to see conversation 2
4. Process Works The reason social media is so difficult for most organizations: It's a process, not an event… …Processes build results for the long haul. Seth Godin 4
5. 5 What is Social Media? Social media is about service (not just tools and apps) Empowerment for your customers (choice, feedback, service) Opportunity for your business (Information, brand awareness) Do they care? Comcast does!
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7. Social Media spend will go from $714mil to $3 billion in 5 years Forrester
26. Process: Plan - Listen - Engage - Track - Refine Track your success Ask your customers for feedback Use quick polls (Twitter, Blogs, etc) Harness analytics to verify success (Google Analytics, Trendrr, Post Rank, Radian, etc) 13
27. Process: Plan - Listen - Engage - Track- Refine Refine and Experiment Use feedback from customers Test new approaches to delivery (video, webinars, seminars, etc) Try new applications 14
28. PixelMEDIA’s Case Study Results Lead from answering questions on LinkedIn Leads from tweets (re-tweets) on our blogs posts 25% increase in blog traffic from re-tweets Increased engagement from posting corporate video on Facebook 15
29. Examples of Social Media Jeep – Mashup page, focus on community, user generated content 16
30. Examples of Social Media My Starbucks Idea – User driven community, voting on new ideas 17
32. Examples of Social Media Breast Cancer Stories – User-generated content, not 3rd party software 19
33. Examples of Social Media Harley-Davidson – Highly customized Facebook pages 20
34. Examples of Social Media Cirrus Village – Specific forums for owners of Cirrus planes 21
35. Examples of Social Media Seth Godin – Simple blog, more in-person, less online engagement 22
36. Examples of Social Media Best Buy – Using ‘Twelpforce’ for service. Twitter based application 23
37. Questions (Blog) http://blog.pixelmedia.com (Website)http://www.pixelmedia.com (Twitter)http://twitter.com/pixelmedia_inc (Vimeo)http://vimeo.com/channels/letstalk (Facebook) http://bit.ly/PixelMEDIA-Facebook Thank you for listening! Jonathan B. O’Donnell email: od@pixelmedia.com Twitter: jonodonnell 24
Editor's Notes
Connect with purposeBe real and responsiveHelp othersProvide resourcesExperience mattersHave multiple qualified people interactingKeep the bondBe there for your customers to lean onYou need to inspire trust with continuous support