e-agriculture implementing

1. กรณีศึกษาความสำเร็จของการใช้ ICDT เพื่อการเกษตร ของ
หน่วยงานภาครัฐและเอกชน
Pisuth pianoonrat
A new dawn?
Implementing of e-Agriculture in Thailand

2. BEYOND
E-AGRICULTURE
STRATEGY SOLUTION
• Design thinking
• New future
• Direction
• Policy
• Procedure
• Implement

3. Manpower
Technology
Problems based/Area based
Eco-system
A turning point in Thailand agriculture landscapes

4. Looking Back
• Ageing society (treat or
opportunity)
• Lack of skill farm labours
• Labours shortage
• Young generation is out of farm
• Cost of production
• Lack of appropriated agriculture
services
• Uncertain policies

5. Government-private-
community collaboration

6. Rural Eco-system
Community
forest
Social
enterprises
Homestay
Culture-
tourism
Well being
Eco-tourismHuman
resources
Technology
Time
Registration, laws
Government
Community
Agriculture
Food

7. Production
Cluster
✦
Farmer(s),
✦
Agriculture Entrepreneurs
✦
Social Business, Social
Enterprises
✦
Agriculture Services
✦
Financial support
✦
Human Empowerment
(coaching, facilitating, mentors)
✦
Fair trade
✦
Market consult
✦
Policy support

8. Digital platform
ready for food chain
e-Agriculture Strategy Platform

9. Digital transformation in agricultural eco-system
A new solution platform for food security
• Increasing in world population
9.6 billion in 2050 (UN)
• Impact of climate change to
agriculture sector
• New pests
• Water shortage
• Differentiate of food demand
• Less agriculture productive
area
• Generation transformation
• New notion of farmers

10. Thailand 4.0 and agriculture sector
…understanding, transform policy to new approach in fields
• Reform of economic
structure
• Focus on Value-Based
Economy

11. Transformation process
• From traditional farming
to Smart farming
• Platform of new
entrepreneurs

12. Transformation process
• From SMEs to Startups

13. Platform of new startups
• Agritech
• Foodtech

14. Farmers 4.0
• Data based decision making
• Cluster of production enterprises
• Systematic thinking
• Problems based & Area based
• Services on technologies, farm
machinery, information services
• Creating of new agriculture
entrepreneurship
• Social business & Social
enterprises
• Social media
• story, brand, trust

15. Looking ahead
• Food safety and security
(uniformity, good quality, safety,
productivity)
• Higher crop yields per area
(technologies, AG services-platform,
information, social enterprises)
• High touch products (new design
thinking for food, non-food,
cosmetic)
• Human empowerment (AG
entrepreneurs, start-up, Mutual fund
for change agents)

16. How to cope with
change in policy
and markets
✦
Technology, innovation &
knowledge
✦
AG entrepreneurs, start-up,
social business & social
enterprises
✦
Agro-Eco-Cultue system
management
✦
balancing usage of local natural
resources with social business

17. Start from mindset,
productive thinking,
implementing, & learning
✦
Efficiency workshop
✦
Reflection
✦
Problem based-Area based
✦
Respect in differentiate
✦
Ownership
✦
Responsibility
✦
Looking forward

18. Points to concern
• Policy (policy makers)
• Political Will
• Human
• Technology (ICDT)
• Mindset & Paradigm shift
• Understanding & good listeners
• Unity & open to transformation
• Good case study

19. Regulatory and policy

20. Agri-Map

21. Agri-Map

22. Agri-Map

23. DOAE Farmbook
Personal farmbook

25. Farm & farmers registration

26. FAARMIS

27. FAARMIS

28. FAARM series

29. NSTDA Plant Factory

31. FAARM Analytic Solutions
✦
Big data
✦
Data Analysis
✦
Decision making
✦
Farm management

32. Farm AI

33. Capacity building and empowerment
Smart Farmers & Smart Officers

34. FA R M E R A C A D E M Y
O P E N C L A S S R O O M

35. Agriculture Services
✦ Platform as a Services
✦ Information as a Services
✦ Knowledge as a Services

38. Food safety & traceability

39. Farm quality assurance scheme

40. Early warning system

41. Clean energy
Early warning system
21

42. Crop insurance

43. ✦ Organics Co-op
✦ Lemon Farm
✦ Technology services providers
✦ Financial support

44. Local for local
Community sustainable
Clean Food for hospital model

45. Food & Agriculture cluster
✦
Technology and innovation
✦
Mindset and paradigm shift
✦
Social business & social enterprises
✦
Story, brand & trust

46. Social enterprise
✦ Production cluster
✦ Farmers to Modern trade
✦ Services provider
✦ Financial support
✦ Quality, uniformity, safety

47. Generation of change

48. The way forward….

49. Thank you