What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Slides from my presentation at Social Media Marketing World 2015. #SMMW15
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Define Your Twitter Mission and Execute for Real Results
1. Define Your Twitter Mission
and Execute for Real Results
Laura “@Pistachio” Fitton
2. Laura Fitton, Spring 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Do I
upgrade
my browser
to see web
2.0?
Twitter
is
Dumb!
18. 1.
Iden5fy
your
target
audience
2.
Know
what
they’re
looking
for
3.
AAract
and
engage
them
4.
Build
trust
and
earn
leads
5.
Measure
and
improve
Execute for Real Results
20. WRITE DOWN:
Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on social
media?
25. WRITE DOWN:
Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on social
media?
26. Share Material Relevant to Their Lives
• Content types that fit with everything you
know about their lives
• Solutions to their challenges
• Tools to help them crush their numbers
• Must-read articles and digests
• Shareable items that will make them look
good
45. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions
can you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
50. • Your grade and checklist to-dos
http://grader.com
• Marketing Library
http://hubspot.com/library
• Marketing Academy
http://academy.hubspot.com
• Social Inbox free trial: http://bit.ly/trySI
FREE TOOLS:
51. Am I Doing it Right?
Results
maAer,
not
raw
effort
• What’s
in
it
for
THEM?
• What
is
your
community
for
and
how
do
you
nurture
it?
• Who
can
you
help?
(first
via
TwiAer,
later
with
your
product?)
• Where
are
the
people
who
need
you
already
tuned
in?
52. Blogging Social SEO
Tools to Attract Visitors
Tools to Convert Leads
Tools to Close Customers
Landing
Pages
Forms
Email Marketing
Automation
Analytics Salesforce
Sync
Calls-to-action
Lead
Management
All the tools you need to do
marketing – all in one place.
Four FREE TOOLS FOR YOU:
Your grade and checklist to-dos
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
THANK
YOU!
53. Define Your Twitter Mission
What’s
your
company
doing
with
TwiAer?
Are
you
geQng
the
results
you
want?
Most
companies
are
“doing
TwiAer”
these
days,
but
it’s
oUen
an
ineffec5ve
scaAershot
of
tac5cs
across
the
board.
In
this
session,
Laura
FiAon
(co-‐author,
TwiAer
for
Dummies)
helps
you
define
your
TwiAer
strategy
and
provides
free
tools
and
resources
to
carry
it
out.
You’ll
discover
how
to
iden5fy
your
target
audience
on
TwiAer,
what
they’re
doing
there,
how
to
aAract
them
and
generate
leads,
and
prac5cal
ways
to
measure
and
keep
improving
upon
your
efforts.