A lecture giving introduction to visual research, for CommDe Chula students (Bangkok) in June 2010. (Typeface not displaying correctly)

1. Introduction to
communication
+ design
‘Design Concept’ in Design Workshop,
lecture content from be>our>friend studio.
For CommDe Prep-Course
16.06.2010

2. What is
Communication
Design?

3. What is
Communication
Design?
What is it, really?
What is it for / What does it do?
How does it work?

4. What is Communication Design about?

5. What is Communication Design about?
Well...
Communication!

6. Components in Communication (design)

7. Sender
Components in Communication (design)

8. Sender Receiver
Components in Communication (design)

9. Content
Sender Receiver
Components in Communication (design)

10. MEDIA
Content
Sender Receiver
Components in Communication (design)

11. MEDIA
Content
Speaking, Listening, Feeling,
Touching, Smelling...
Sender Receiver
Components in Communication (design)

12. What is it for?
What does it do?

13. What is it for?
What does it do?
To provide audience
the content...
many kind of them.

14. To Give
Directions
To identify

15. To Feel To Sell

16. To Save
Lives
To Invite

17. To Beg To Warn

18. How does it work?

19. How does it work?
Communication Design, or in this sense,
Graphic Design, utilizes two main components
to communicate:
Texts and Images.

20. TEXTS
When texts work alone

21. Social complexity evolution...

22. Nowadays, texts are everywhere!

23. Then we have what’s art of making letters look beautiful
and function well. It’s called ‘Typography’.

24. The art of making letters is a very delicate and
craftsmanship process.

25. มาเดินกันเถอะ
The art of making letters is a very delicate and
craftsmanship process.

26. Hello, I’m Gill Sans.
You can call me Didot.
What’s up. I’m Univers.
Oh dear... my name is Iowan
DIN. That’s my name.
It’s me Helvetica. I’m famous.
I’m in every Microsoft. I’m Arial.
Because there should be many typefaces, like wines.

27. From the Book:
Type Rules by Llene Strizver
Sometimes, texts work as a image.

28. Sometimes, texts work as a image.

29. ¡ «
√
(...)
Or even icons.

30. “ ดี ” ดี ดี ดี ?

31. IMAGES
When images work alone

32. This is a man. This is also a man.
Same meaning, different representation.

33. Meaning changes with the way an image is represented.

34. Meaning changes with the way an image is represented.

35. Meaning changes with the way an image is represented.

36. Like they say, “A picture worth a thousand words”

37. Create ‘The Nutcracker’ scene from snow paper to use as the backdrop
of product display and photography shoot.

38. Combination of images we already know.

39. Combination of images we already know.

42. TEXTS +
IMAGES
When images work alone

43. There are many times texts can’t work alone.

44. Or an image without a text can be very ambiguous.

45. When combined, they support each other to make the content stronger!

47. Great combination between positive text and negative image.

48. To Conclude (Communication) Design is,
as Paul Rand put it,

49. To Conclude (Communication) Design is,
as Paul Rand put it,
“Design is a relationship between
Form and Content”

50. To Conclude (Communication) Design is,
as Paul Rand put it,
“Design is a relationship between
Form and Content”
So, content = what you want to say (communicate)
where form is the Text + Images (+ who knows
what)

51. It’s a bit like talking VISUALLY.

52. Then again, there’s also ideas...
or concepts.

53. Then again, there’s also ideas...
or concepts.
Concept is like having your own manner (voice)
to the way you want to communicate.

54. “I hate
you”
ironic / serious / filppant / threatening / light-hearted / pessimistic

56. แก่แต่จ๊าบ
กูแกล้งจน
เมียซื้อสด
รถซื้อผ่อน

57. แก่แต่จ๊าบ
กูแกล้งจน
เมียซื้อสด
รถซื้อผ่อน

61. ian
rid
e Me io n
L rat
D ec o
W a ll

62. These images talk about ‘Lanna’ in traditional way.

63. The Shadow of Lanna.
But now, we want to speak about it in a more contemporary way.
Sillhouette is one of the execution that gives the desired feeling.

64. Then interpreted into illustration.

65. Mirrorwork and painting
Became artwork for the interior.

66. Embroidery & Stitching

67. Lasercut Wood

68. Die-cut Sticker

69. Thank you for
your kind
attention!
And now it’s Q&A session.