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I want to
A startup is an organization formed to search
for a repeatable and scalable business model.
Steve Blank, serial Entrepreneur
A 3 steps development strategy

~
Lean product / market fit

Think

Track

Try
Find a scalable business model
Spend to scale the business
A VISION
The vision is the company long-term goal. It
helps staying on course despite iterations,
obstacles, taking decisions, seduce customers…
Guilhem Bertholet
Historical leaders always kept
their vision in mind
A computer on every desk and
in every home
Bill Gates, 1980
During my lifetime I have dedicated
myself to this struggle of the African
people. I have fought against white
domination, and I have fought
against black domination. I have
cherished the ideal of a democratic
and free society in which all persons
live together in harmony and with
equal opportunities. It is an ideal
which I hope to live for and to
achieve. But if needs be, it is an
ideal for which I am prepared to die.

Nelson Mandela, 1964
Even worst ones…
Germany must conquer a
l arge living spa c e at the
East of Europe and settl e it
by a German population
Adolf Hitl er, Mein Kampf, 1925
Ignoring Wehrmacht general’s
a d v i c e, H i t l er l a u n c h e s h i s
Panzers in the biggest military
operation of all times...
USSR Invasion – June 1941
CULTURE
Culture is a set of team-shared beliefs, values
and practices
Dharmesh Shah, HubSpot CTO
Building a company we love

~
We should have a mission
Culture can be a set of values…
Or a single sentence
Don’t be evil
Google
A great culture attracts
great talents
PEOPLE
At first, you have co-founders
The founding team is an extraordinary
association of people leading the early-stage
development of the company. They build the
culture and are responsible for its persistence
Co-Founders must be
compatible with each other

Their personal goals should be
aligned between them
Co-Founders are a “MVT”

They must have all the required
skills to make the business work
out
Great Co-Founders are not
traditional employees

They cannot be replaced.
Teams must have a CEO

It’s about leadership, charisma…
It’s not about who brings “the
idea”
Never let the CEO « sleep »

A CEO should always be
challenged by his teammates
Building the team
The first

30

employees
are critical
can be smarter than you

adhere to your vision

don’t obfuscate your culture
So, hire slow smart…
Culture compliance must be the

#1
hiring criteria. Far before skills.
… and fire fast
Waiting too long before acting is equally unfair to the
people who need to get off the bus. For every minute
you allow a person to continue holding a seat when you
know that person will not make it in the end, you’re
stealing a portion of his life, time that he could spend
finding a better place where he could flourish.
Jim Collins
70%
of hires will be working out…
… if you’re lucky
One last thing
Celebrate every success
with your team

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Startup Development in 3 Steps