Follow this SEO checklist and list of SEO tips to develop an SEO strategy that helps your site earn higher Google search engine rankings.

1. Angela Charles
President
PF Interactive
Tel. 877.799.9994
www.pilotfishseo.com
Keyword research,
on-page optimization &
off-page optimization tips for
optimal search engine rankings
& lead generation

2. Overview
You can improve your search engine rankings
by following a basic SEO checklist:
• Keyword research
• On-page optimization
• Off-page optimization
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3. But why is SEO important?
A site with good SEO will get much more of
its total traffic from Google and other search
engines than its own domain (URL).
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4. Good SEO draws new prospects
to your website
Sites not on Page 1 of Google lose out on significant traffic
• #1 position gets 33% of traffic
• Page 1 results combined get 92% of traffic
• Page 2 results get 5% of traffic
• Rest of results split remaining 3%
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5. SEO is a Complex Process
Our SEO checklist looks simple, but there’s no getting around it.
SEO is hard.
• Keyword research
• On-page optimization
• Off-page optimization
Google uses more than 200
factors to rank websites.
You can’t control all of them,
so focus on the most important
ones you can control —
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Navigating the world of SEO

6. Keyword Research
Keywords define your site for search engines
and help it to be ranked.
Good keyword research
identifies the terms that
are the most likely to
drive targeted traffic to
your website.
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7. Keyword Research
The best terms share these characteristics:
A relatively large
number of people
searching for
the term
A relatively low
number of results
for a Google search
2
Search results
that are relevant
to your business
31
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8. Keyword Research
Focusing on the wrong keywords will waste time and money
and lower your chances of driving new qualified traffic to your site.
not being found by the maximum
number of qualified site visitors
Too few searches
Too many results
Low relevance
nearly impossible task of being found
on Page 1 of the search results
attracting attention from site visitors
who will never buy from you while
being invisible to new prospects
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9. Keyword Research
Once you’ve found the targeted keywords
that generate the most traffic from the right
prospects, start your on-page SEO.
The difference between meta keywords and keywords
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10. On-Page Optimization
Work your targeted search terms into the appropriate
areas of your site to create content that’s appealing
to site visitors and search engines:
• Page URL
• Page meta title
• Meta description
• Main headline (H1)
• Alt image tags
Multiple pages of
useful information
•
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11. On-Page Optimization
Getting these SEO mechanics right will
go a long way toward providing the well-
written, optimized content that search
engines — particularly Google — look for
when deciding which pages will appear
on Page 1 of their search results.
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12. On-Page Optimization
Content really is king, so make sure to include the following
types of optimized content on your website to attract the
favorable attention of search engines and site visitors alike:
• Company, product info
• Images and media
• Testimonials
• Resource lists
• Blogs
• Articles
• Presentations
• Press releases
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Learn more about content marketing.

13. Off-Page Optimization
Simply optimizing a website with the correct
search terms is no longer enough to ensure
good search engine rankings and increased
lead generation.
To get found on the search engines and
generate the greatest ROI from your on-page
optimization, you need off-page SEO, also
called content marketing or link building.
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B2B SEO done right — linking ranks #1

14. Off-Page Optimization
Off-page optimization has become a critical
element of any SEO checklist, because the
more your site is linked, the more popular it
is considered and the better it will perform
on the search engines.
Good content (Relevance) + Many high
quality links (Popularity) = Higher search
engine rankings
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15. Off-Page Optimization
Repurposing web content is a
great way to get the most benefit
from every piece you post on
your website and to reduce the
workload associated with
creating off-page content.
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16. Off-Page Optimization
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For example, if you write a press release for
your website, you can get additional mileage
from that effort by:
- Distributing it via an on-line press release
service, like PRWeb or 24-7 Press Release
- Linking to it from bookmarking sites
(StumbleUpon, Reddit, etc.)
- Posting links to the release from Facebook,
Twitter, LinkedIn & Google+

17. Off-Page Optimization
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For example, if you write a press release for
your website, you can get additional mileage
from that effort by:
- Adding photos to Pinterest, Flickr, with
links back to your website
- Creating a presentation based on the
press release (complete with links back to
your site) and upload it to SlideShare
- Upload a video version of the release to
YouTube

18. The successful combination of our checklist’s 3
critical elements — keyword research, on-page
optimization and off-page optimization — creates
the foundation for great SEO.
Discounting routine seasonal fluctuations, a
strong SEO strategy based on the checklist
should boost your search traffic and total traffic
over time.
The result should be increased interest in your
company, more leads and new sales!
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Trust experts for your industrial marketing strategy
What the SEO Checklist delivers

19. Angela Charles, President
PF Interactive
www.pilotfishseo.com
Tel. 877.799.9994
Need help? Contact Us
Learn more about industrial
and other B2B SEO