John Ashton | More2 | Brighton SEO slides April 2017 | 10 common mistakes retailers still make in ecommerce
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Contents: 1. Being fooled by PPC and SEO jargon 2. We need a new website 3. Not knowing who your customer is 4. Thinking your company is unique 5. Not having a content plan 6. Customers just come to shop, actually most do not 7. HIPOS 8. Striving for perfection 9. Web designers are often mental 10. If the same effort was put into delivering sales as forecasting them the world would be a better place
