David Cox’s Brighton SEO takeaways: - In the war for information, our job remains the same: to connect authors with readers - Academic researchers want the most reliable content, from the best sources, as easily, quickly and cheaply as possible - Google de-listing books publishers from their index was a wake-up call, and put SEO at the top of our agenda

1. DAVID COX
TAYLOR & FRANCIS
Director of Innovation

2. The challenges of discoverability in academic
publishing

3. In the war for information, our job remains the same: to connect authors with readers

5. Researchers want the most reliable content,
from the best sources,
as easily,
quickly
and cheaply as possible

8. Google delisting books publishers from their index was
a wake-up call
and put SEO at the top of our agenda