Business Models for Prevention: "An ounce of prevention..."
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Slide show from Global Health & Innovation Conference #GHIC at Yale on April 16, 2011
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Business Models for Prevention: "An ounce of prevention..."
- 1. BOPportunities:Business Models for Prevention Unite For Sight, April 16-17, 2011
- 2. Danger: Entrepreneur Unrepentant Optimist Educational Arsonist Infectious Agent
- 3. 20
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- 24. 60 iPods
- 25. 5,000 tons CO2
- 26. 50 businesses
- 27. Made in USA…and two people died prematurely, due to air pollution.
- 28. What is this? 60,000 plastic bags; the number used in the US every five seconds. If waste is so easy, why is value creation so hard? © Chris Jordan www.chrisjordan.com
- 29. New Math for 2008-2020 1 Billion =1.8 Billion
- 30. DESIGN FOR THE OTHER 90% 1 2 4 BASE OF PYRAMID
- 31. “An ounce of prevention is worth a pound of cure.” Ben Franklin
- 32. IF “an ounce of prevention is worth a pound of cure…” Why are so many businesses focused on cures? What are some business models focused on prevention?
- 33. My 4 Goals Eighteen minutes from now, you will: Know more about the importance of business model innovations for approaching global health challenges. Have examples of prevention based business models. Be aware of tool(s) to help you design and prototype business models for new ventures. Have more confidence that YOU can DO something about the global health challenges by designing (and then building) prevention based business models. 29
- 34. Big Global Challenges… How will society face them? Proactively identify and plan/prevent Some planning, then wait and respond when they happen Let them happen, then figure out what to do What will you do? 30
- 35. Business Models for Environmental & Public Health Ventures Crisis Charity/Gov't Charity Oxfam, Doctors without Borders Red Cross, CDC & FEMA BOP TOP Social Enterprise For Profit Aravind, Envirofit, Merck, Toyota Chronic
- 36. Innovation How an idea or invention becomes a good or servicefor which someone will pay. Historically, focus has been placed on technology innovation… and process innovation. Emerging focus on business modelinnovationand entrepreneurship for tackling global challenges.
- 37. Q: What is a business model? A: How an enterprise creates and shares value. 33
- 38. Q: How do I get a “good” business model?A. Business Model Design
- 39. It is more about designing the network …than designing the product
- 40. Competing Light Mfrs Generator Companies Telegraph Technology + suppliers Utility Business Models JP Morgan& friends Local Investors Franchise Model From Andy Hargadon, UC Davis
- 41. WHAT WOULD APPLE DO?
- 42. Pixo Design Portal Player FIIC Apple Industrial Design MP3 Linear Tech ARM Sony Toshiba Sharp Wolfson Micro From Andy Hargadon, UC Davis
- 43. From Andy Hargadon, UC Davis
- 45. ? From Andy Hargadon, UC Davis
- 46. BOP Business Model Design
- 47. S SS “Goods & Services”
- 48. Generate co-mingled competitive advantage Orchestrate effective experiments BOP Venture Development Principles Craft solutions with the BoP Manage failures Create market opportunities Transfer social embeddedness Enhance mutual value Pilot Scale Design London. 2011. “Building Better Ventures with the BoP” in Next Generation Business Strategies for the Base of the Pyramid.
- 49. H.E.R.O.’ic Design -Produce cleaner air, cleaner water, health, justice -Find value in waste -Prevent pollution, disease -Restore/regenerate ecosystems and communities
- 50. Examples
- 51. Inviragen “Better vaccines for a better world” -what sucked? - dengue, hfmd, je vaccines -3 markets -high r&d costs 47
- 52. Envirofit “Making the world fit for humanity.” -sophisticated technology -inexpensive products -mfrg and logistics -carbon and micro finance 48
- 53. Emerging AYZH -designing healthy products for BOP women Design That Matters -low cost medical devices for rural health X out TB -TB treatment compliance Product and business model innovation aimed at BOP health. 49
- 54. Business Model Design Tools
- 55. Business Model Design Integrating values and value creation BHAWG, 2 Q’s and 3 S’s Search process Prototypes and iterations: BMGEN Canvas Testing hypotheses Customer development and pivots Minimum Viable Product
- 56. First Tool:Venture 100 + The Matrix -100 words on WHAT venture does and WHY it’s important. -Three important goals to measure what your venture will accomplish over 5 years.
- 57. One approach…
- 58. Better Approach: Business Model Canvas
- 70. Example: iPod
- 72. 1-2-3… Testing… Testing Each block of Canvas has “guesses” Process of testing: Customer Development “Get out of the building”
- 73. “Most people look at a company like Apple and think, how could I ever make such a thing? Apple is an institution, and I'm just a person. But every institution was at one point just a handful of people in a room deciding to start something. Institutions are made up, and made up by people no different from you.” Paul Graham, A Student’s Guide to Start Ups 2006
- 74. Eighteen minutes are up… DO YOU: Understand the importance of business model innovations for global health challenges? Have examples of prevention based business models? Know some tool(s) to help you design and prototype business models for new ventures? Have more confidence that YOU can DO something about the global health challenges by designing (and then building) prevention based business models? 70
- 75. Want more? The OFFER www.bopreneur.blogspot.com Twitter: @BOPreneur OTHER:RESOURCES: inviragen.comsteveblank.com envirofit.orgbusinessmodelalchemist.com csugsse.organdrewhargadon.com iddsummit.orgnextbillion.net 71
Editor's Notes
- Tsunami had 225,000 fatalities… both air pollution and malariakill this many people each month.
- Why is it so difficult to distribute bed nets or cook stoves?
- Global Population will increase by 1 billionBut middle class increases by 1.8 billion. If each buys one light bulb, we will need 40 new power plants to turn them on. China is driving 14,000 new cars off the lot every day; and throwing away 5 million TVs, PCs and Washing machines; 4 million fridges and 10 million mobile phones every year.
- Paul Polak (90%); Hart and Prahalad for pyramid
- Fires were very dangerous threat to Philadelphians, so Franklin set about trying to remedy the situation. In 1736, he organized Philadelphia's Union Fire Company, the first in the city. His famous saying, "An ounce of prevention is worth a pound of cure," was actually fire-fighting advice. Those who suffered fire damage to their homes often suffered irreversible economic loss. So, in 1752, Franklin helped to found the Philadelphia Contribution for Insurance Against Loss by Fire. Those with insurance policies were not wiped out financially. The Contributionship is still in business today. www.ushistory.org/franklin
- Audience responses to questions. That is a lot of pounds…. Are capitalists predisposed to obesity? Or are there “leaner” approaches that focus on the ounces of prevention. Message is not that cures are bad! But that they are often expensive. And that reduces access… and leads to the deadly countdown that I used a minute ago. Also, business model not always the solution: prevention through education, community campaigns, etc. This talk focused on getting “fixes” to those that need them… need more than info… need product/technology.
- There are both non-profit and for profit business models. “Enterprise Models” might be a more accurate phrase… but this talk is not about semantics.
- At this conference, lots of information on LOPAS. Lots of data on disease incidence, mortality and DALY’s. This presentation is not focusing on problems, or what others should do. It is focused on what we should do. As Yvonne Chouinnard has put so well: “To do something good, it is first necessary to do something.” Humans aren’t wired to plan for long term, ambiguous threats. When fight or flight are not options…
- The software side (iTunes)
- Then they added video
- Then a phone and apps. Each step built on the first one.
- Human and Environmentally Regenerative OrganizationsWaste could be solid, or social. It could be a dirty tail pipe, or sick child, or unjust social system. HEROs produce virtuous cycles… the more they sell/produce, the better off our planet is.Metaphor, instead of circling the drain (negative spiral) we are circling up in a thermal (positive, uplifting spiral).
- If you are in a similar situation, how do you get started on business model design?
- The start up as an experiment to see if there are customers and a workable (and worthy) business model
- Customers, consumers and users. Who pays, who benefits?
- And testing and testing and testing…
- If you are willing to commit publicly during this session to a business model design/redesign for your global health product/service, I will provide 1 hour free consulting to help you get going.