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Ford Case Study

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Phil Barrett
Phil Barrett

Case study presented at Marketing Magazine for their workshop on how mobile is revolutionizing the marketing mix

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Engaging customers through Mobile
Canadian Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Marketing is part of your marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ford Fone Alert: Send Odometer Reading for New Service Update by Replying with number of KMs to this message. ZOOM Mobile. Thnk u 4 ur interest in Café Moka. Reply w/ a) 2 receive special promo b) 2 receive product info or c) 4 both. One (1) Ticket Toronto Traffic: QEW E Moving Very Good Up to Ford Drive ZOOM Mobile. Thnk u 4 ur interest in Café Moka. Reply w/ a) 2 receive special promo b) 2 receive product info or c) 4 both.
FOC 2007 Mobile Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategy ,[object Object],[object Object]
Request for call back ,[object Object],[object Object],[object Object],[object Object],[object Object],TO: 36722 ( fordca) Edge
Request a brochure ,[object Object],[object Object],[object Object],[object Object],[object Object],TO: 36722 ( fordca) Focus phil@hotmail.com FROM: Ford of Canada Thank you! Your 2008 Focus brochure has been sent to phil@hotmail.com Visit fordca.mobi to learn more about the all new 2008 Ford Focus
Mobile Browse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Thank you! Phil Barrett (.mobi) Senior Director, Mobile & Interactive Carlson Marketing [email_address] SMS to 416-729-4268 http://burningthebacon.com (web) http://feedm8.com/burning (mobile)

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Ford Case Study

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  • 10. Thank you! Phil Barrett (.mobi) Senior Director, Mobile & Interactive Carlson Marketing [email_address] SMS to 416-729-4268 http://burningthebacon.com (web) http://feedm8.com/burning (mobile)