1. 1
전략 비교
Vol. 40
목차
1. Social Commerce
2. Mobile Commerce
3. 전략
Social Commerce & Mobile Commerce

2. 2
Social Commerce
공동 구매
경매 ( Acution )
동호회 관련 판매
Social Commerce

3. 3
Social Commerce
GROUPON (Group + Coupon)

4. 4
Social Commerce
티켓 몬스터 ( 딜즈온 )

5. 5
Social Commerce
GROUPON
회사가치 : 13억 5천만 $
매 출 : $764,447,185

6. 6
Social Commerce
티켓몬스터
서비스 시작 : 5월 이후
매 출 : 100억이상

7. 7
Social Commerce

8. 8
Social Commerce

9. 9
Mobile Commerce
Mobile
Mobile AD
Mobile Commerce

10. 10
Mobile Commerce
Mobile
Mobile AD ( Google 의 애드몬 인수 )
Mobile Commerce

11. 11
Mobile Commerce
Mobile
Mobile AD
Mobile Commerce ( 티켓판매 , 모바일쇼핑몰 )

12. 12
Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service
…. Mobile banking, Mobile stock

13. 13
Mobile Commerce
M-Commerce
Mobile ticketing ( 영화, 연극, 기차표 등.. )
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service

14. 14
Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service

15. 15
Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase ( 애플, 안드로이드.. )
Location-based service

16. 16
Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service

17. 17
Mobile Commerce
M-Commerce
- 성장의 한계 ( 국내 시장 규모 예측 )
- 경쟁 심화 ( 수익 하락 , 현재의 유선 쇼핑몰 )

18. 18
Mobile Commerce
M-Commerce

19. 19
Mobile Commerce
M-Commerce
Mobile ticketing
+
Mobile vouchers, coupons and loyalty cards
+
Content purchase
+
Location-based service

20. 20
Mobile Commerce
M-Commerce
오프라인 -> 모바일화