The document discusses the differences between traditional marketing and eMarketing. It defines marketing as "a plan to use certain channels to reach & communicate with a target audience". eMarketing utilizes digital channels like websites, blogs, email, social media, reviews/ratings, crowdsourcing, and various media types. It is noted that eMarketing is more important now as the number of people online has grown significantly and users are generating more content through things like social media and user reviews. The document also contrasts traditional "Web 1.0" with newer "Web 2.0" approaches that focus on user-generated content and active participation over passive consumption.

1. Unit 2 – eMarketing – Bits & Bobs

4. What is Marketing?
TraditionaleMarketing
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).
Is this definition more applicable to
Traditional or eMarketing?

5. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

6. What is Marketing?
Traditional eMarketing
TraditionaleMarketing
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

7. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds
What are the components?

8. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

9. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
SEO SEM
(Organic) (Paid)
Reviews Crowd
/ Ratings Sourcing
Feeds

10. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

11. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

12. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

13. eMarketing Components
Website
Other Blogs
Image Audio
eMarketing
Text
eMail Video
Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

14. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

15. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

16. eMarketing Components
Website
Other Blogs
Includes Location Based
eMarketing
eMail Services, QR Codes, Apps,
Social
Components
Display Ads, RSS & Geo –
Content.
Reviews Crowd
/ Ratings Sourcing
Feeds

17. eMarketing Components
Website
Other Blogs
eMarketing
eMail Social
Components
Reviews Crowd
/ Ratings Sourcing
Feeds

18. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

19. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

20. What is Marketing?
Tradition eMarketi
al ng
TraditionaleMarketing
Marketing is a plan to use certain channels to
reach & Which is more important?
communicate with a target audience
(Nadworny, 2011).

21. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).
What is the world Population? 7.0 Billion
How many people are on the Web?.27 Billion
2

22. What is Marketing?
Marketing is a plan to use certain channels to
But Where are the Users from?
reach & communicate with a target audience
(Nadworny, 2011).

23. What is Marketing?
Marketing is a plan to use certain channels to
What has changed with
reach & communicate with a target audience
communication? (Nadworny, 2011).

24. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

25. What is Marketing?
What is Web 2.0?
The term "Web 2.0" describes the changing
Marketing isin plan to use certain channels to
trends a the use of World Wide Web.
reach & communicate with a target audience
(Nadworny, 2011).
The aim of web2.0 is to enhance the creativity,
communications, secure information sharing,
collaboration and functionality of the web.

26. What is Marketing?
Community
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

27. What is Marketing?
Web 2.0 is not a thing
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).
It’s a state of mind

28. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

29. What is Marketing?
Web 1.0 Web 2.0
Read-Only Content User-Generated Content
Passive (Observer) Active (Participant)
Stickiness Syndication
Marketing is a plan to use certain channels to
Editors Buzz
reach & Websites
Personal communicate with a target audience
Blogging
Centralised Crowd(Nadworny, 2011).
sourcing

30. What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

31. What is Marketing?
The channel has become a conversation rather than a
message – one way communication to two way.
Who hosts the conversation and who
do we trust?? Other people like us!!!
Marketing is a plan to use certain feedback which
Businesses receive channels to
reach & communicate with atheir decision making–
can inform target audience
how they offer, reach and
(Nadworny, 2011).
communicate!
Customers have a voice but
businesses must listen and react
turns traditional profile on it head!

32. What is Marketing?
Online Audience Profile
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

33. What is Marketing?
Where are we
now?
Where do we Where do we want to
start? go?
How do we get
there?
Marketing is a plan to use certain channels to
reach & communicate with a target audience
(Nadworny, 2011).

34. Unit 2 – eMarketing – Bits & Bobs