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Engage, Grow, Monetize  with your  Blog's Secret Weapon Phil Hollows @phollows
Or… Phil Hollows @phollows
The  MONEY is in the LIST Phil Hollows @phollows
What You’ll Learn Today ,[object Object],[object Object],[object Object]
About Phil Hollows ,[object Object],[object Object],[object Object]
Why is Email my Blog’s Secret Weapon? Email is the most powerful,  effective and relevant  subscription option that exists today.
It’s All About Engagement! ,[object Object],[object Object]
Ubiquity, Commitment, Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Updates Drive Engagement ,[object Object],[object Object],[object Object],[object Object]
Email Subscriptions are the Essential Complement to SEO ,[object Object],[object Object]
The Dangers of Digital Share Cropping What if Google Went Away? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
List Building – Basic Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
More About List Building ,[object Object],[object Object],[object Object]
Let’s Talk Money You’re Missing Out … … and How to Fix It
It’s OK to Make Money You’re not “selling out.” You deserve to be paid.
Overcome Your Fear
But I Have Nothing to Sell! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enough with the Stinking Thinking
Your Blog is Your  Platform ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Monetize  Your Free Content ,[object Object],[object Object]
There are Different Kinds  of People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How You Can Monetize Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convenience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study:  List Building for Bloggers (LBB) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bundling and Selling to the List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LBB: The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Programs, Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Programs, Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study:  List Building for Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Access ,[object Object],[object Object],[object Object],[object Object],[object Object]
Memberships, Coaching  and Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premium Content and Special Privileges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consulting and Speaking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Productize ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising and Sponsorships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using the Tools: Interactions and Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Point? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making Money: Be your Blog’s CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intermission Who’d like a T-Shirt?  
Now You Have Something to Sell... Making the most of it  with your email marketing
Four Types of Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Typical Blogger  Email Subscription Sequence Fill in form Dual opt-in activation Check inbox  landing page Thanks for subscribing! Content mailings
Autoresponder  Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox  landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
Autoresponder Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transactional Emails ,[object Object],[object Object],[object Object],[object Object],[object Object]
List Building for Bloggers  Email Sequence Buy e-book Affiliate email pitch Thank you landing page Download link email Manual import Content mailings New buyer email to Phil
Transactional Emails #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideal LBB  Email Automation Sequence Buy e-book Thank you landing page Download link email Affiliate email pitch Content mailings New buyer email to Phil Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence New affiliate email to Phil Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence
Newsletter / Content Mailings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Signup Sequence Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made
Email Blasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-engagement and List Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Architecture of a  Re-engagement Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye Stops sequence Thank  you! Reader engages End of sequence rule unsubscribes reader from main list
Your Goal: An Automated Email  Sales and Marketing  System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Further Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, Remember... ,[object Object],[object Object],[object Object],[object Object]
Engage, Grow, Monetize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Engage, Grow, Monetize with your Blog's Secret Weapon

  • 1. Engage, Grow, Monetize with your Blog's Secret Weapon Phil Hollows @phollows
  • 2. Or… Phil Hollows @phollows
  • 3. The MONEY is in the LIST Phil Hollows @phollows
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  • 6. Why is Email my Blog’s Secret Weapon? Email is the most powerful, effective and relevant subscription option that exists today.
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  • 17. Let’s Talk Money You’re Missing Out … … and How to Fix It
  • 18. It’s OK to Make Money You’re not “selling out.” You deserve to be paid.
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  • 21. Enough with the Stinking Thinking
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  • 42. Intermission Who’d like a T-Shirt? 
  • 43. Now You Have Something to Sell... Making the most of it with your email marketing
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  • 46. Typical Blogger Email Subscription Sequence Fill in form Dual opt-in activation Check inbox landing page Thanks for subscribing! Content mailings
  • 47. Autoresponder Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
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  • 50. List Building for Bloggers Email Sequence Buy e-book Affiliate email pitch Thank you landing page Download link email Manual import Content mailings New buyer email to Phil
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  • 52. Ideal LBB Email Automation Sequence Buy e-book Thank you landing page Download link email Affiliate email pitch Content mailings New buyer email to Phil Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence New affiliate email to Phil Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence
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  • 54. Content Signup Sequence Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made
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  • 58. Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye Stops sequence Thank you! Reader engages End of sequence rule unsubscribes reader from main list
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