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Reality Check 2008
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Phil Wilson
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A brief study I did with my "community" to get a feel for their perception of social media.
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Reality Check 2008
1.
SOCIAL MEDIA REALITY
CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008 TECHNOLOGY ACCESS AGE OF PARTICIPANTS 100.00 25-34 7% 93 93 66.67 45-54 67 33% 52 33.33 35-44 56% 0 % of participants Home Computer Work Computer <18 18-24 25-34 Laptop Computer Cell phone 35-44 45-54 55+
2.
SOCIAL MEDIA REALITY
CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008 SOCIAL MEDIA AWARNESS VS USE 92.6% 92.6% 85.2% 33.3% 29.6% 25.9% 18.5% 18.5% 18.5% 14.8% 14.8% 7.4% 11.1% 3.7% 3.7% 3.7% 3.7% 3.7% Friendfeed Music sites Twitter YouTube Flickr Digg Del.icio.us MySpace Facebook Linkedin Participate Aware
3.
SOCIAL MEDIA REALITY
CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008 COMMUNICATION TOOLS BLOG READERSHIP 80 75 100% 75% 60 44 50% 40 30 33% 33% 26% 25% 22 20 13 8 7% 0% 4 4 0 Don’t read >Once per week Once per week Daily Cell Phone TexT/SMS Email Phone Mail
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