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DESIGNING WITH
EXPERIENCE
PROFILES
phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud
SEATTLE INFORMATION ...
I FELT _____.
Experience was first
TECHNOLOGY
≠
EXPERIENCE
Experience was first
INTERFACE
≠
EXPERIENCE
clear
fun engagingusable
delightfuluseful
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compelli...
What We Think Of
What Real People Feel
Significant emotions are
qualities of experience;
esthetic quality that rounds
out an experience into
completeness and uni...
Exercise 2
Scenarios: 1- Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Inquiry: What are the events and
...
Experiential qualities must be
distinguished from the
properties of objects. They
are intuited and not subject to
error or...
QUALIA
Experiential qualities must be
distinguished from the
properties of objects. They
are intuited and not subject to
error or...
Experience was first
INTERFACE
PROPERTIES
≠
EXPERIENCE
QUALITIES
QUALIA
clear
fun engagingclean
delightfuleasy
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compelling
...
clear
not able
relaxedrushed
irritatedable
interested
apathetic
powerful
good
negative
frustrated
pleased
delighted
empowe...
Exercise 3a
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Inquiry: What do you experience...
Exercise 3b
Now write their opposites in a parallel column.
These are the probable Qualia for these
experiences.
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familia...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familia...
Exercise 4a
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Draw Experience Profile continu...
Exercise 4b
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Assess current experience and p...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familia...
Discovering Qualia
Find out what’s really going on and also what’s really
wanted and hoped for
Use for making design decis...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familia...
Pictures of various digital experiences:
skype/lync conference; family watching
movie; developing world kid with
computer;...
Pictures of various digital experiences:
skype/lync conference; family watching
movie; developing world kid with
computer;...
Pictures of various digital experiences:
skype/lync conference; family watching
movie; developing world kid with
computer;...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
Better Experiences through:
Understanding and focusing on Qualia,
the actual qualities of personal
experience
Discovering ...
THANK YOU!!
AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&T
AND IXDA SEATTLE!
phillip hunter :: :: phillip.hunter@gm...
Resources
http://webcache.googleusercontent.com/search?q=cache:http://humanfactors.
arc.nasa.gov/groups/TLX/downloads/NASA...
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
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Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

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Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

  1. 1. DESIGNING WITH EXPERIENCE PROFILES phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP
  2. 2. I FELT _____.
  3. 3. Experience was first TECHNOLOGY ≠ EXPERIENCE
  4. 4. Experience was first INTERFACE ≠ EXPERIENCE
  5. 5. clear fun engagingusable delightfuluseful intuitive fast powerful fluid familiar full-featured pleasing beautiful compelling award-winning lightweight
  6. 6. What We Think Of
  7. 7. What Real People Feel
  8. 8. Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity. John Dewey
  9. 9. Exercise 2 Scenarios: 1- Finding parking in Capitol Hill & Fremont 2 - Vacation planning Inquiry: What are the events and components? What happens during? Write down the verbs, nouns, adjectives that tell the stories, situations and tasks, the ups & downs.
  10. 10. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
  11. 11. QUALIA
  12. 12. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
  13. 13. Experience was first INTERFACE PROPERTIES ≠ EXPERIENCE QUALITIES
  14. 14. QUALIA
  15. 15. clear fun engagingclean delightfuleasy intuitive fast powerful fluid familiar full-featured pleasing beautiful compelling award-winning lightweight
  16. 16. clear not able relaxedrushed irritatedable interested apathetic powerful good negative frustrated pleased delighted empowered uncooperative confused
  17. 17. Exercise 3a Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Inquiry: What do you experience? What happens inside you? Use feeling words, attitudes, thoughts that describe what you go through Write down the words and phrases in a column.
  18. 18. Exercise 3b Now write their opposites in a parallel column. These are the probable Qualia for these experiences.
  19. 19. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful Experience Profile Assessment
  20. 20. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
  21. 21. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment unclear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
  22. 22. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful unclear understanding
  23. 23. Exercise 4a Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Draw Experience Profile continuums. Put negative Qualia words and phrases in the left column and positive Qualia in the right. Limit to 10 – 12 pairs.
  24. 24. Exercise 4b Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Assess current experience and plot. Using a different color, assess desired experience and plot.
  25. 25. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful unclear understanding
  26. 26. Discovering Qualia Find out what’s really going on and also what’s really wanted and hoped for Use for making design decisions Use to measure progress and success Get at the heart of what really matters Experience
  27. 27. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful unclear understanding
  28. 28. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
  29. 29. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
  30. 30. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
  31. 31. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful Experience Profile Assessment
  32. 32. Better Experiences through: Understanding and focusing on Qualia, the actual qualities of personal experience Discovering and identifying Qualia in context Assessing Qualia before, during, and after experiences
  33. 33. THANK YOU!! AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&T AND IXDA SEATTLE! phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud
  34. 34. Resources http://webcache.googleusercontent.com/search?q=cache:http://humanfactors. arc.nasa.gov/groups/TLX/downloads/NASA-TLXChapter.pdf http://en.wikipedia.org/wiki/Qualia http://en.wikipedia.org/wiki/Phenomenology_(psychology) http://www.uxbooth.com/articles/intention-vs-interpretation-what-matters/ http://surroundingsignifiers.com/blog/?tag=contextual%20design Audio illusion: https://soundcloud.com/whyy-the-pulse/an-audio-illusion If you want to go even deeper, get in touch!

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