2. Local searchis useful…but boring
How to use Social
Media to make it:
more relevant
more exciting
more viral
???
3. Tellmewhereenhances your localsearchexperience
using socialmedia
Discover which places are already
recommended by your friends and
other people like you
Ask for new real-time
recommendations from your
friends and beyond
Share your local life with your
friends and beyond
Benefit from personalized offers
Tellmewhere: place recommendations and targeted
local marketing
4. Your Friends
People Like You
(people who share your
lifestyle according to ratings /
check-ins history )
How TMW uses social networks to enhance your local
search
Personalized
recommendations
5. How TMW uses social networks to enhance your local
search
Ask Your Friends
publish
response
notify
6. TMW results
Almost 1 Mio
downloads
worldwide
75% in
France
N°1 in
Europe
iPhone, iPad, Android
web
8. Leveragingsocialmedia:Lessons learned
• Do not recreate – instead leverage existing
social networks to the maximum extent
• Make your app intrinsically social: what is the
value created for me by inviting my friends?
• Don’t forget to make sure your secret sauce is
different enough and/or advanced enough not
to get taken over by the social network itself
9. Download our app on iPhone, iPad, Android
Available worldwide
Follow us on @tellmewhere
Thanks
Editor's Notes
You all have different lifestyle, so you all deserve personalized responses when you search for a bar, a restaurant, an hotel, a dentist…
Now the good news is you all have a large social networks online. TMW is about leveraging these networks to obtain personalized local recommendations.
You all have different lifestyle, so you all deserve personalized responses when you search for a bar, a restaurant, an hotel, a dentist…
Now the good news is you all have a large social networks online. TMW is about leveraging these networks to obtain personalized local recommendations.
If you connect with your favorite Social network, You
You all have different lifestyle, so you all deserve personalized responses when you search for a bar, a restaurant, an hotel, a dentist…
Now the good news is you all have a large social networks online. TMW is about leveraging these networks to obtain personalized local recommendations.
You all have different lifestyle, so you all deserve personalized responses when you search for a bar, a restaurant, an hotel, a dentist…
Now the good news is you all have a large social networks online. TMW is about leveraging these networks to obtain personalized local recommendations.
