1. After receiving feedback from my peers I found that a majority of the people
agreed to my set target audience of teenagers and young adults aged 15-
24 as this age range is known to have the most interest in new/commercial
and chart music and music videos (according to
http://www.comscoredatamine.com/2012/03/vevo-and-spotify-go-head-to-
head-in-the-nordics/, the younger age groups (15-24, 25-34 and 35-44) were
more likely to visit VEVO to watch music videos), this is a fairly broad and
general age range for this type of commercial hip-hop/RnB music video,
especially one with parody-like components as a majority of individuals within
this age range enjoy watching distinctive and humorous music videos.
Due to the fact that the song and artist is Beyoncé (a worldwide female role
model, who makes music to empower and inspire females), the intended
gender of my target audience was mainly female, that was until I research
the backlash this song received from Beyoncé’s typical female audience, as
a lot of female fans found the lyrics and content of the song degrading and
condescending, however, the controversy caused by this song managed to
draw and interest from a lot of male audiences and fans, this now means
making a music video to this song would also attract more male audiences
than I originally intended, although the majority of my target audience is still
female, a smaller percentage of my target audience is male.
My target audience social class varies from C1 to E as my music video
consists of street/youth-oriented references (scenery, costume, narrative) that
mainly people of a middle and lower class group are known to appreciate,
understand and relate to. The location of my target audience is based in the
United Kingdom, this is mainly due to the fact that the locations, characters
and general look of my music video would consists of a lot of British
references and styles that people who live in Britain would recognize and
appreciate.
Teenagers and young adults are usually fascinated with the latest in the
music scene; this is due to how much music is involved within their daily
routine (listening to earphones or radio whilst traveling, going out, watching
music videos online or on television). My product should sell extremely well to
this target audience if the individuals live this music orientated lifestyle of
work/full time education, going out (clubs, bars and pubs), highly interactive
with social media.
Audience Research

2. Finding out detailed information about the workings of your target audience,
you can therefore observe and report, how advertise and sell to them. Using
sources such as Websites, internet forum rooms, magazine articles and blogs,
I was able to analyse exactly what my target audience look for within a
music video, and how they find it.
Billboard Magazine
Billboard is one of the biggest music magazines/websites in the
industry, they frequently write articles and reviews on the latest
music videos. The consumers (buyers) of this magazine are mainly teenagers
and young adults aged 16- 26 (according to http://www.billboard.com/footer/biz),
This makes the reviews within this magazine relevant to my research as this
age range matches the age range of my target audience, and as this
magazine is one of the biggest in the industry, it must be express the opinion
of many of the consumers.
This music video article was based on the critical responses to all the music
videos released by Beyoncé for the ‘4’ album, and according to this article
the most successful music video out of all the ones she released for this album
Secondary Content Research

3. was ‘Run The World Girls’, this could be due to a number of factors, such as,
the media coverage and promotion was far greater with this track than
others, this music video had a higher budget and most anticipation and it
received the most airplay, but in comparison to the actual music video itself
(as the article describes), the music video was visually more intriguing to its
target audience, as the narrative was action pack and interesting, there was
catchy dance routines and typical Beyoncé hairography, these are all
elements I must take in consideration when producing my music video.
YouTube
YouTube is one of the best sources to finding information about an audience
regarding music videos as its one of the most popular video websites on the
internet. I looked at many different music videos related to my music video
and analysed some of the comments left by viewers, this will allow me to
understand what exactly my target audience like and dislike about these
videos and how I can produce a successful music video.
Azealia Banks- 212
http://www.youtube.com/watch?v=i3Jv9fNPjgk

4. Beyoncé- Run the world girls.
http://www.youtube.com/watch?v=VBmMU_iwe6U
Nicki Minaj- Stupid Hoe http://www.youtube.com/watch?v=T6j4f8cHBIM