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Bowling Alone  and   Trust Decline  in   Social Network Sites ,[object Object],[object Object],[object Object],[object Object],License: Creative Commons (see last slide for details)‏
Outline ,[object Object],[object Object],[object Object]
Social Network Site (SNS)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Trust statements expressed by raph
Advogato trust network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is trust? ,[object Object],[object Object]
What is trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alice Bob 0.6
What is trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0.9 1 0.2 Alice Carol Bob 0 Dave 0.6
What is trust? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object]
Advogato social network datasets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Related work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object]
Experiments on Advogato networks ,[object Object],[object Object],[object Object],[object Object]
What I'm going to show you? A measure (y axis)‏ over time (x axis)‏ So its evolution in time Up to 2004 -10-28 Since  2000 -02-25 All datasets and Python code  released on www.trustlet.org (Test your hypos!)‏
Number of users on Advogato 300 users (in 2000-02-25)‏ 6482 users (in 2004-10-28)‏ Evolution from a close-knit circle (first users knew the funders and each other)‏ to a mature society  (new users joined it via web)‏
Number of trust edges on Advogato 2109 trust edges (in 2000-02-25)‏ 47943 trust edges (in 2004-10-28)‏ As expected, #edges, just as #users, grows
Mean outdegree (outgoing trust statements per user)‏ Surprised? It's a  REAL social network! Important to study REAL social network and not synthetized ones because of un- expected activity patterns (1) 2000-02-25:  14.0  (300 users)‏ (2) 2000-07-18:  16.7  (1454 users)‏ what did the 1154 new users did in 5 months? No datasets ;( (3) 2000-08-11:  15.1  (1880 users)‏
% users in the main strongly connected component (set in which everyone is reachable by everyone)‏ Decline from 62% down to 48% In the ol' days, everyone knew each other, then, new unknown users start to join (smaller subcommunities)‏ ...
Clustering coefficient Same pattern: decline! The network becomes more spread over time
Mean degrees of separation (stabilizes over 3.5)‏ Not SIX??? 6 degrees of separation is more a buzzword than reality
Percentage of trust statements that get reciprocated In Advogato, it stabilizes ~36% In Flickr, ~66% Facebook, 100% by design (depends on the socio-technological system)‏
Reciprocation matrix: what (row) reciprocated how (column)‏
What is trust? ,[object Object],[object Object]
% trust values on edges
Average trust in the community as expressed by Advogato users over time Trust is  declining as society grows. A normal pattern common to every society?
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object]
These slides are released under Creative Commons Attribution-ShareAlike 2.5 You are free: * to copy, distribute, display, and perform the work * to make derivative works * to make commercial use of the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a license identical to this one. * For any reuse or distribution, you must make clear to others the license terms of this work. * Any of these conditions can be waived if you get permission from the copyright holder. Your fair use and other rights are in no way affected by the above. More info at http://creativecommons.org/licenses/by-sa/2.5/

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Bowling Alone and Trust Decline in Social Network Sites

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  • 17. What I'm going to show you? A measure (y axis)‏ over time (x axis)‏ So its evolution in time Up to 2004 -10-28 Since 2000 -02-25 All datasets and Python code released on www.trustlet.org (Test your hypos!)‏
  • 18. Number of users on Advogato 300 users (in 2000-02-25)‏ 6482 users (in 2004-10-28)‏ Evolution from a close-knit circle (first users knew the funders and each other)‏ to a mature society (new users joined it via web)‏
  • 19. Number of trust edges on Advogato 2109 trust edges (in 2000-02-25)‏ 47943 trust edges (in 2004-10-28)‏ As expected, #edges, just as #users, grows
  • 20. Mean outdegree (outgoing trust statements per user)‏ Surprised? It's a REAL social network! Important to study REAL social network and not synthetized ones because of un- expected activity patterns (1) 2000-02-25: 14.0 (300 users)‏ (2) 2000-07-18: 16.7 (1454 users)‏ what did the 1154 new users did in 5 months? No datasets ;( (3) 2000-08-11: 15.1 (1880 users)‏
  • 21. % users in the main strongly connected component (set in which everyone is reachable by everyone)‏ Decline from 62% down to 48% In the ol' days, everyone knew each other, then, new unknown users start to join (smaller subcommunities)‏ ...
  • 22. Clustering coefficient Same pattern: decline! The network becomes more spread over time
  • 23. Mean degrees of separation (stabilizes over 3.5)‏ Not SIX??? 6 degrees of separation is more a buzzword than reality
  • 24. Percentage of trust statements that get reciprocated In Advogato, it stabilizes ~36% In Flickr, ~66% Facebook, 100% by design (depends on the socio-technological system)‏
  • 25. Reciprocation matrix: what (row) reciprocated how (column)‏
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  • 27. % trust values on edges
  • 28. Average trust in the community as expressed by Advogato users over time Trust is declining as society grows. A normal pattern common to every society?
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  • 31. These slides are released under Creative Commons Attribution-ShareAlike 2.5 You are free: * to copy, distribute, display, and perform the work * to make derivative works * to make commercial use of the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a license identical to this one. * For any reuse or distribution, you must make clear to others the license terms of this work. * Any of these conditions can be waived if you get permission from the copyright holder. Your fair use and other rights are in no way affected by the above. More info at http://creativecommons.org/licenses/by-sa/2.5/