James Burke A Career In American Business

THE BAD NEWS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline The Company: J&J The CEO: Early Life, Career in J&J The Product: Tylenol Action and Question

J&J, early history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

J&J, 1976 ~ 1981 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

James Burke's Early Life Family Father Mother College of Holy Grass MA Economics '42 1925, Feb Born Rutland Vermont Catholic high school HBS MBA turn-on moral biz corrupt work '49 WW-II Navy Okinawa MBA ProgramRevision ability and understanding (ethic, public relationship & Responsibility)‏ P&G sales brand management 1953 J&J Product Director Band-Aids Advertising Company 3 Ventures Double salary Sth wrong No doubt Challenge '47 3.5Yr Family company ??

James Burke's Career in J&J ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Credo Challenge ,[object Object],[object Object],[object Object],[object Object]

Users (1)‏ ,[object Object],[object Object],[object Object],[object Object]

Employee (2)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communities (3)‏ ,[object Object],[object Object],[object Object]

Stockholders (4)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tylenol ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Market Share Advertising Expenditures, 1976~1981($000)‏ Threaten from Datril/Bristol-Myers >> price 1/3 cut >> 11.5% <> $1 less ($20M, 1% share)‏ 1976, J&J advertising 1976, Extra-Strength Tylenol, the most potent 1976, Tylenol 18.2% share 1979, Tylenol 25% share, ES 70% '76~81: won 4 lawsuits Tylenol Sales 1981: > $400M 1983: e $500M

ACTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

James Burke A Career In American Business

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (8)

Semelhante a James Burke A Career In American Business

Semelhante a James Burke A Career In American Business (20)

Mais de Ron Liu

Mais de Ron Liu (20)

Último

Último (20)

James Burke A Career In American Business