AWS Community Day CPH - Three problems of Terraform
Some thoughts about mobile innovation (OpenMIC July 2009)
1. 1
Some thoughts about Mobile
Innovation (Open MIC)
http://wirelesswanders.com
Copyright Paul Golding, 2008
Thursday, 2 July 2009
2. 2
Paul G...
Help companies with their mobile product strategies and
architecture: Operators, Equipment vendors, Media
companies, Start-Ups
Mobilist since 1990, last 12 in applications - 14 patents in
mobile design. Worked in all parts of the mobile
ecosystem. Former expert member MIDP 3.
Do it for real: 2006/7 Chief Applications Architect, Motorola
Mobile Apps, Mobile TV/IPTV, Sendster, mConnected, O2
Futures & Innovation
Done it a lot: Architect/designer of numerous mobile/Internet
solutions - First ever mobile portal (Zingo)
Done it widely: Worked on mobile projects in all continents:
O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du,
BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom,
Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC,
Extreme, Metrowalker, Sendster, mConnected... Copyright Paul Golding, 2008
Thursday, 2 July 2009
4. 4
a. Application
b. Open APIs
c. Community
d. Platform
e. Service
f. Ecosystem
Copyright Paul Golding, 2008
Thursday, 2 July 2009
5. 5
What should I build?
... g. Experience
Thursday, 2 July 2009
6. 6
Think UX, think whole product
POP3 client is not a product…
If the interface clumsy = not a whole product….
if the tariff is unclear = not a whole product...
Can't easily type = not a whole product….
Emails insecure = not a whole product....
Users like a WHOLE PRODUCT....
Sacred Cow:
We fetch emails.
Copyright Paul Golding, 2008
Thursday, 2 July 2009
7. 7
Whole product - Jitterbug
Sacred Cow:
I enter numbers.
Operator or friend/family
can update the address book
Copyright Paul Golding, 2008
Thursday, 2 July 2009
8. 8
Think whole purpose...
What job am I hiring the
product to do?
Milkshake a “flavoured thick
cold drink” or a “convenient and
pleasurable portable breakfast
for journeys to work?”[1]
e.g. Jitterbug - “to make
me feel secure about my
parent(s)” ???
[1] - read “The Innovator’s Solution” by C. Christensen
Thursday, 2 July 2009
9. 9
+
Even more WHOLE solution? - See my parents!
Thursday, 2 July 2009
10. Whole product?
My TV is a big screen for my mobile?
Thursday, 2 July 2009
11. Successful mobile UX (in more detail) 11
Successful
Mobile Experience
Discovery Unboxing Investment Passion/ Accessible/ Anticipation Conversation
Evangelism Contextual
Can I easily find Does it work out Is this easy to I will want to I can easily use
the service? of the box? use? I will love using I can easily keep coming this with others
this because... bump into this back because...
Does it say Can I play Can I access because... I can easily find
something immediately or my data? I will want to tell I look forward to others
meaningful to do I have to “get others It understands new features
me on the box? it?” Can I easily because... my needs because... It adapts to my
‘bump into’ because... social
Does it make Can I invite this? If I stop using relationships
me a promise? others? this, I will miss it It adapts to my
Does it get because... situation It adapts to my
Is it one click better the more because... social context
away? I use it? How is my
loyalty
rewarded?
Mobile Web 2.0 Ecosystem
Usable devices
Transparent business terms and tariff
Open, secure and extensible architectures
Reliable networks
Copyright Paul Golding (www.paulgolding.com) 2008
Copyright Paul Golding, 2008
Thursday, 2 July 2009
12. 12
We haven’t travelled far...
iPhone Leapfrog Breakthroughs
Disruption!
Lateral thinking
distance from
core idea
POTS Mobile
Thursday, 2 July 2009
13. 13
Sacred Cows #1 - Dial to talk
Thursday, 2 July 2009
15. 15
Sacred Cows (to be sacrificed?)
Calls are made to phone numbers
Most users will have only one phone (most of the time)
Calling is asynchronous, unannounced
Usage is measured/charged by minutes (and texts)
Data is charged per MB
Mobiles are call/connection centric (not conversation-centric)
Calls convey the speech exactly as it was spoken
Devices have cut-and-paste!
Thursday, 2 July 2009
16. 16
Some innovation
vectors...
Thursday, 2 July 2009
17. 17
Whole Mobile UX: exploit context:
Location Interests
Time Friends
Activities Proximity
All mobile products should take context into account
Copyright Paul Golding, 2008
Thursday, 2 July 2009
18. 18
Context: Web 2.0, Microformats:
Location Interests
Time Friends
Web 2.0/3.0
Microformats
Activities Proximity
Increasingly, whole mobile product design will mean taking context into account
Copyright Paul Golding, 2008
Thursday, 2 July 2009
19. Why?
Social networks...
• We connect like this...
• LinkedIn - Facebook - Twitter
Thursday, 2 July 2009
24. 24
What should I build?
... h. Business!
Thursday, 2 July 2009
25. 25
Think business architecture
Market
Trends
Entrepreneurial (Mega/Micro)
Developers
aim here
Profitable
app
Technology Business
Enablers models
How do we do this?....
Copyright Paul Golding, 2008
Thursday, 2 July 2009
26. 26
Social Business Models?
Co-creation & work with Frenemies
Co-create or die! (TODAY: Find some
co-conspirators!) Social Coding.
Users
Tech Ecosystem: Open Stack,
microformats, exploit mash-ups: Click-
off, but not click-out!
Ideas ecosystem: Open ideas
Profitable
exchange: it’s mostly in the execution,
business not the idea or technology
Techies Entrepreneurs Share your Basecamp spaces!
Share the risk - make frenemies
Start here: OpenMIC barcamp?
Copyright Paul Golding, 2008
Thursday, 2 July 2009
27. 27
Thank you
Paul Golding
paul@wirelesswanders.com
wirelesswanders.com
Follow
@pgolding
(C) Copyright Paul Golding, 2008
Thursday, 2 July 2009