Social Media Revolution What Matters And Why
A presentation to the World Presidents' Organization/New England Forty-Niners Chapter: Social media is the next wave of internet based communication. Facebook has 250 million users and a market cap of $6.5 billion. Twitter has 23 million users, user growth of 1382% and 54% of Fortune 100 companies use it. LinkedIn is now used by many middle-upper level managers to stay connected professionally. Blog sites are replacing print news writer bylines. These new tools are complimentary to email as a way of keeping up with sport stars, politicians, CEO's, university and hospital presidents, authors, industry experts, special interests and NE49er's.Information, opinion, reaction, and ease of access are all available with today's tools on your computer or your smart phone. Videos referenced in this presentation: Dove Evolution: www.youtube.com/watch?v=iYhCn0jf46U Slob Evolution: www.youtube.com/watch?v=I0u0wWOMIsE Canceling AOL: http://www.youtube.com/watch?v=QN9zO5Z1-rI Sticky Note Experiments http://www.youtube.com/watch?v=Y1rZqw5bXb4&
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Social Media Revolution What Matters And Why
- 1. Social Media Revolution Paul Gillin Author, The New Influencers Secrets of Social Media Marketing
- 3. From This
- 4. To This
- 8. New reality
- 9. AOL Hell June 20 June 24 June 26 June 21 June 23 July 14 Today Vincent Ferrari
- 10. Customer at the Center The Way We’re Going
- 13. Meet the new influencers Philipp Lenssen Steve Hall Paige Heninger & Gretchen Vogelzang
- 15. So Many Choices
- 17. New Publishing Lifecycle Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted! Begins as a tweet
- 19. Promote Yourself
- 21. Self-Syndication Then Now Server User Search
- 22. RSS Is For Machines, Not People
- 23. Credibility Through Validation Source: Elliance, Inc.
- 25. The Way We’re Going
- 26. Fiskars Swag
- 27. Social Network Essentials About Me About Others Our Interests
- 31. Be Remarkable!
- 32. Be Genuine “ We want to make production values as high as they need to be to tell the story, but not so high that they get in the way of the story. If we started using typical TV commercial product shots, our audience would tune out.” Stephen Voltz, Eepybird.com
- 33. Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: pgillin Available on Amazon or from NewInfluencers.com Available on Amazon or from SSMMBook.com
Editor's Notes
- Readers Digest just declared bankruptcy. Purchased for $1.6 billion just two years ago, that investment is now worthless This is not a matter of big media vs. Internet; it’s big media vs. small media
- Great slide capture of some of the key players so far
- About 30% of all TV ads are vaporized by Tivo today