The document discusses the concept of "The Long Tail" which refers to the statistical distribution where a large number of unique events with low probability of occurrence can provide a significant cumulative effect equal to or greater than a relatively few high-probability events. It provides examples of how the long tail is impacting industries like music and retail by allowing large inventories of niche products to be carried at low costs and connected to interested customers. Key forces driving the long tail include democratizing the tools of production and distribution and better connecting supply and demand through search and recommendations.

1. Raul Hernandez Arthur Webmarketing The Long Tail

2. Raul Hernandez Arthur What is “The Long Tail” ? The Long Tail Statistical Distribution “very low probability of occurrence”. Pareto Principle 80 / 20 rule The Long Tail Why the Future of Business Is Selling Less of More

3. Raul Hernandez Arthur ECAST What percentage of the 10,000 albums sold at least one track a quarter ?

4. Raul Hernandez Arthur ECAST What percentage of the 10,000 albums sold at least one track a quarter ? 98%

5. Raul Hernandez Arthur Touching the Void Joe Simpson near fatal climb of the 6344m climb in Peru.

6. Raul Hernandez Arthur Into Thin Air Joh Krakauser ascent of Mount Everest wich turned catastrophic.

7. Raul Hernandez Arthur Amazon

8. Raul Hernandez Arthur Amazon "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."

9. Raul Hernandez Arthur 3 Forces of the Long Tail Democratize the Tools of Production

10. Raul Hernandez Arthur Production The PC # ALBUMS released grew 36% ! - 44,000 in 2004 - 60,000 titles in 05 300,000 free in MySpace Give people the capacity to create and GEMS will emerge

11. Raul Hernandez Arthur New Producers Never understimate the power of a million amateurs with keys to the factory Feb 23, 1987 Kamiokande II

12. Raul Hernandez Arthur 3 Forces of the Long Tail Democratize the Tools of Distribution

14. Raul Hernandez Arthur Connect Supply - Demand Search Filters Recommendations

15. Raul Hernandez Arthur Long Tail Examples

16. Raul Hernandez Arthur Music Industry Rhapsody Overall

17. Raul Hernandez Arthur Brit Rock

18. Raul Hernandez Arthur Ethnic Fusion

19. Raul Hernandez Arthur Long Tail Rules Make Everything Available Help me Find it

20. Raul Hernandez Arthur Rules Lower your costs More inventory Let customers do the work Peer production Think Niche One distribution Method doesnt fit all One Product Doesnt fit all One Price doesnt fit all

21. Raul Hernandez Arthur Rules Lose Control Share Information Think “and” not “or” Trust the market to do the job Understand the power of “Free”