Paulo Fodra

São Paulo Area, Brazil Brazil

Marketing Communications Analyst at Macmillan Education

Advertising / Marketing / PR

Professional with 5 years of experience as marketing manager and 8 years of experience on design and marketing fields. Creative and result oriented, with a mindset for excellence. – Corporate Identity & Branding from planning to execution – Planning and execution of 360º marketing actions – Digital Marketing Strategy and Execution (SEO, SEM, Social Media, E-mail marketing, Online Advertising) – Offline Marketing and Sales Materials – Corporate Manuals, Guides and Presentations – Franchising Marketing Strategy – Relationship Marketing – Database Marketing – CRM – Salesforce.com – Lead generation – Team leadership – ROI and KPIs analysis and monitoring