2. WHO IS NRG MARKETING GROUP?
WE ARE AN ESTABLISHED GROUP OF OIL & GAS
COLLEAGUES THAT HAVE BEEN SERVICING THIS INDUSTRY
FOR 15 YEARS
WE HAVE A CREDIBLE HISTORY OF BUILDING STRONG
RELATIONSHIPS IN THE OIL & GAS INDUSTRY
IN 2011 NRG MARKETING GROUP MERGED WITH
PETROEVENTS TO FORM A POWERFUL UNION TO OFFER
OUR CLIENTS REAL MARKETING SOLUTIONS.
3. HOW?...
Relationships!
NRG HAS MADE IT OUR MISSION TO CONTINOUSLY EXPAND
AND CULTIVATE MEANINGFUL RELATIONSHIPS WITH OUR
COLLEAGUES AND ORGANIZATIONS THROUGHOUT THE
OIL AND GAS INDUSTRY
WE ATTEND AND HOST INDUSTRY EVENTS THROUGHOUT
THE LOWER 48 AND HAVE BEEN DOING THIS FOR 15 YEARS
A TRIED AND PROVEN METHOD……..
4. petroevents
PETROEVENTS - WAS FORMED IN 2007 WITH A GOAL
TO HELP COMPANIES , ORGANIZATIONS, AND
COLLEAGUES HAVE A CENTRAL PLACE TO GO TO IN
ORDER TO STAY IN TOUCH AND NETWORK WITH
COLLEAGUES IN THE INDUSTRY.
WE BEGAN FEATURING COMPANIES, SPORTS
ENTHUSIASTS AS WELL AS ORGANIZATIONS AND
SPREAD THE WORD ABOUT WHAT WAS HAPPENING IN
AND AROUND OUR INDUSTRY. OUR POPULARITY GREW
LARGER AND WE DECIDED IT WAS TIME TO PROVIDE A
TOOL THAT OUR INDUSTRY COULD FIND VALUE IN!
THAT’S WHEN OUR MOST PRIZED CREATION WAS
FORMED!
5. petroevents
THE PETROEVENTS NETWORK
Where we GO you GO…….
• Continuous exposure through our SM channels
• You get listed in the HUB Oil & Gas Directory
• It’s our job to brag about what you’re doing
• When you have a product or service to launch,
we create the press releases and then we use
our Channels along with other resources
to get the word out!
6. WHAT CAN WE DO FOR YOU?
A HECK OF A LOT!!!!
OUR CORE SERVICES INCLUDE:
Business Social Media Integration
Webb App design and creation
Tradeshow Leveraging
Traditional/Print Media
IT Management and Custom Project Services
Social Media Training
Industry news reporting & Press Release creation
7. THE #1 GOAL OF MARKETING IS
DIFFERENTIATION OR STANDING
OUT!
• The number-one benefit of social media marketing is standing out in an increasingly noisy
world. A significant 88% of all marketers indicated that their social media efforts have
generated more exposure for their businesses. Improving traffic and subscribers was the
second major benefit, with 72% reporting positive results.
• Nearly two-thirds of marketers
indicated a rise in search engine
rankings was a benefit of social
media marketing. As search engine
rankings improve, so will business
exposure and lead generation
efforts, and overall marketing
expenses will decrease. Slightly
more than half of marketers found
social media generated qualified
leads.
Source: Social Media Examiner
8. THIS IS HOW WE HELP YOU
STAND OUT!
Social Platforms (Design, create and manage your Business SM Footprint)
Video Production Services
Custom App Creation
Social Media Marketers
Newsletters and Blog posts
Presentation Integration
CRM – Customer Relation Management
Market Research
SEO (Search Engine Optimization)
Analytics and Alerts
Reputation Management
9. If you have CUSTOMERS you need Social Media!!!
Social media is all about CONNECTING & INTERACTING
with your customers on Their Turf !
If your COMPETITION is using social media, they're reaching out
and connecting with YOUR customers!!!
Social media is the foundation for your marketing platform as a company.
It supports your current traditional marketing and has a profound effect on the
way we communicate, market and learn.
10. SOCIAL MEDIA MAKES YOUR
TRADITIONAL MEDIA BETTER….
Tradeshows
• Your Social Media Platform will assist and make your tradeshows BETTER! We assist
you with customizing your tradeshow to be more effective. After all you are spending
thousands of dollars to be in the tradeshow, let’s make sure you get the most out of
the exposure!
Print
• We’ll help you take all of your print catalogs and documents and create the most
dynamic digital library on your website or company page - for your customers to get
and share your product information.
Web
• NRG will take your existing site and add each of the social media tools that you
want to it.
Events
• Get the word out there instantly by posting current pictures, videos, news and other
activities on various social sites and interacting with your customers and visitors
11. STATISTICS
90% projected growth of social media in businesses in the next 3 years
Corporations in 2014
Using Social Media
Using Existing Marketing
Corporations will adopt social media as part of their marketing platform in 3 years
Source: Jeremiah Owyang, Altimeter Group, October 2010 http://www.web-strategist.com/blog/2011/03/16/the-state-andfuture-of-the-social-media-management-system-space
12. NETWORKING
Networking on all phases of a project: From
investments to boots on the ground services
“NETWORKING IS ALWAYS IMPORTANT WHEN IT’S REAL AND NETWORKING IS A USELESS DISTRACTION
WHEN IT’S FAKE”. The networking that really matters is HELPING PEOPLE ACHIEVE THEIR GOALS, DOING IT
RELIABLY AND REPEATEDLY so that over time people have an interest in achieving your goals because they have a stake in it .”
-Seth Godin
13. RETURN ON INVESTMENT
Social Media Return on Investment
Ultimately, you should be using social media (and tools and technologies) to create
meaningful brand experiences that will lead to sales down the road.
Social Media Success (SMROI) should be based on your ability to get fans to engage
with your brand (even if it's just a few clicks worth of attention), whether that's to
enter a sweepstakes, sign up for a conference, respond to an offer, or pass on a piece
of content.
3 ways of estimating the social media return and ROI
• Sales
• Consumer Insights
• Customer Support
14. HOW DO WE GET STARTED?
Step 1: Create your FOOTPRINT……
Facebook Twitter YouTube LinkedIn Wikipedia Wordpress Slideshare PetroEvents
15. VIDEO PRODUCTION
• The best way to tell your story or
promote a product is with a video
or animation.
• NRG will create custom videos on
all relevant product lines or topics.
• Give us your stock footage and
we’ll make a video – no problem!
• Take your customers on a Video
Tour of your company and
facilities.
16. COMPANY APP CREATION
Company mobile apps are taking over. Your customers and employees will use Take them to your Facebook, and
This MORE than your website…… YouTube pages. Communicate better
and quicker with your audience!
17. SOCIAL MEDIA MARKETERS
Having a social media presence means you have to actually have someone
posting, talking, researching, and making sure your company is being
MENTIONED in a positive way. This takes time and training!
NRG marketing group has a team of professional SMM’s that will manage
your social media platform and reputation on a daily basis.
Once you decide to establish a social media footprint, you HAVE to stay on
top of the day to day chores of keeping up with your SM.
18. PRESENTATION INTEGRATION
4 Game Changing ways to spice up your presentations
#1 Links
Sharing presentations with links instead of file
attachments is a fundamental game-changer.
#2 Accessible Everywhere
Whether you’re on your work or home
computer, a Mac or PC, Firefox or IE, a
computer with or without PowerPoint, a plane
or a train, you should always be able to work
on your presentation.
#3 YouTube
Your audience likely loves YouTube so
shouldn’t you have the ability to easily embed
YouTube videos into your presentation with a
simple copy and paste of the video URL?
#4 Collaboration
If you’re working with at least one other
person, you need to be able to collaborate.
This way you’re always both working on the
same deck. Put an end to the nightmare of
PowerPoint version control!
19. WHAT SETS US APART FROM
OTHER MARKETING COMPANIES?
• We have been in the Oil and Gas Industry for more than
15 years
• We UNDERSTAND how your business works
• We KNOW your customers….
• We know HOW to promote your business
• We CONNECT you to your customers through our tools
and services
• Simply put, NRG has the NETWORK and relationships
that put your brand in front of your customers……
