Social networks going Global

Social networks going global.

“ Cultural standardization” ,[object Object],[object Object],[object Object]

“ Technological determinism” ,[object Object],[object Object],[object Object]

Some numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s a cultural phenomenon. ,[object Object]

Features and culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exporting culture/adapting features.

Features and culture: Nico Nico Douga vs. YouTube

How “Japanese” is Nico Nico Douga?

Social networks on the move. ,[object Object],USA South Korea Orkut is focusing on Brazil Brazil Japan Friendster is focusing on Asia Netlog Is moving (leaving their home market) Is expanding

Netlog’s strategy: add languages & smart localization.

Smart localization: KISS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags can be separated by the user’s default language

Standardize, then localize ,[object Object],[object Object]

Users of the same service are not necessarily the same. ,[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do social networks go global? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tension between standardization and localization cannot be ignored, nor resolved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you. http://petervandijck.com

Social networks going Global

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Social networks going Global

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