5. Industrial
RevoluDon
• Neil
Gershenfeld,
2005:
Fab.
The
Coming
RevoluDon
on
Your
Desktop
• Jeremy
RiTin,
2011:
The
Third
Industrial
RevoluDon.
How
Lateral
Power
is
Transforming
Energy,
the
Economy,
and
the
World.
• Chris
Anderson,
2012:
Makers:
The
New
Industrial
RevoluDon
• Peter
Marsh,
2012:
The
New
Industrial
RevoluDon:
Consumers,
GlobalizaDon
and
the
End
of
Mass
ProducDon
6. Jeremy
RiTin
[T]he conventional top-down organization of society that characterized
much of the economic, social, and political life of the fossil-fuel based
industrial revolutions is giving way to distributed and collaborative
relationships in the emerging green industrial era. We are in the midst of
a profound shift in the very way society is structured, away from
hierarchical power and toward lateral power. (Rifkin 2011, p. 36f.)
7. Jeremy
RiTin
1st
revoluDon
AutomaDc
prinDng
press
Steam-‐powered
technology
19th
century
2nd
revoluDon
Electrical
communicaDon
Oil-‐powered
combusDon
engine
20th
century
3rd
revoluDon
Internet
Renewables
Smart
buildings
Smart
grid
E-‐mobility
10. • Icon
steam
engine
>
conveyor
belt
>
3D
printer
• Actor
capitalist
>
management
consultant
>
maker
• Structure
paDarchical
>
hierarchical
>
lateral
• Supply
Chain
colonial
>
global
>
conDnental
/
regional
11. • Transport
railway
>
automobile
&
air
travel
>
???
• CiDes
crowded
inner
ciDes
>
suburbia
>
???
• Social
working
class
>
middle
class
>
???
• ConsumpDon
consume
>
mass
consumpDon
>
prosumer
12. • Media
newspaper
>
radio
>
social
media,
UGC?
• Encyclopedia
Diderot
>
Britannica
>
Wikipedia
• Sofware
electromechanical
(?)
>
proprietary
>
open
source?
• Design
craf
>
design
>
open
design
13. What
is
Happening?
1. Changes
on
the
surface
2. Changes
underneath
3. Changes
in
pracDce
14. Chris
Anderson
• 2011:
Atoms
are
the
New
Bits
(Wired)
• 2012:
Makers.
The
New
Industrial
RevoluDon.
• “Maker
RevoluDon”
• Custom-‐fabricated,
do-‐it-‐yourself
product
design
and
creaDon;
US
focus
15. Neil
Gershenfeld
• 2005:
Fab.
The
Next
RevoluDon
on
Your
Desktop
• 2012:
How
to
Make
Almost
Anything.
The
Digital
FabricaDon
RevoluDon.
(Foreign
Affairs)
• “Personal
Digital
FabricaDon”
• Personal
fabricaDon
for
a
market
of
one
• Locally
develop
soluDons
to
local
problems
16. Alvin
Toffler
• 1970:
Future
Shock
• 1980:
The
Third
Wave
(2006
republished
as
RevoluDonary
Wealth)
• Post-‐Industrial
Society
17. James
R.
Beniger
• 1986:
Control
RevoluDon.
Technological
and
Economid
Origins
of
the
InformaDon
Society.
• “a
society's
ability
to
maintain
control
–
at
all
levels
from
interpersonal
to
internaDonal
relaDons
–
will
be
directly
proporDonal
to
the
development
of
its
informaDon
technologies”
18. David
Noble
• 1988:
Forces
of
ProducDon.
A
Social
History
of
Industrial
AutomaDon.
• division
between
white
collar
and
blue
collar
work
• struggle
of
managers
to
gain
control
over
workers
• “military
thrust
toward
total
control
[that]
indulged
technical
enthusiasms
while
it
raDfied
managerial
propensiDes”
19. Shoshanna
Zuboff
• 1988:
In
the
Age
of
the
Smart
Machine
• 2002
(together
with
James
Maxmin):
The
Support
Economy
Why
CorporaDons
are
Failing
Individuals
and
the
Next
Episode
of
Capitalism
• “TransacDon
Crisis”
• Example:
Old
Aged
Peoples’
Homes
20. Shumpei
Kumon
• Info-‐Socionomics
• 2004:
情報社会学序説
―
ラストモダンの時代
を生きる
(Living
in
the
age
of
Last
Modern.
IntroducDon
to
Info-‐Socionomics)
• "Wisdom
game"
as
dominant
paradigm
in
InformaDon
society
21. Umar
Haque
• 2011:
The
New
Capitalist
Manifesto
Building
A
DisrupDvely
Be`er
Business.
22. Yochai
Benkler
• 2002:
Commons-‐based
Peer-‐ProducDon
• 2006:
Wealth
of
Networks
2011:
The
Penguin
and
the
Leviathan
23. Beniger
–
Control
RevoluDon
Noble
–
Forces
of
ProducDon
Zuboff
–
Smart
Machine:
Technology
as
OpDon
Anderson
–
“Makers”
Gershenfeld
–
InvenDve
Power
of
the
World
Zuboff
/
Maxim
–
Distributed
Capitalism
Haque
–
ConstrucDve
Capitalism
Toffler
–
Post-‐Industrial
Society
Kumon
–
Info-‐Socionomics
Benkler
–
Peer
ProducDon
RiTin
–
Lateral
Power
24. What
is
Happening?
1. Changes
on
the
surface
2. Changes
underneath
3. Changes
in
pracDce