Presentation for paper: Socialization of practice in a process world: Toward participatory organizations. In Proceedings of Participatory Design Conference 2008, Indiana University, Oct 1-4 2008.

1. Socialization of Practice in a Process World Toward Participatory Organizations Peter H. Jones Redesign Research University of Toronto Institute for 21 st Century Agoras Participatory Design Conference 2008 Indiana University October 3, 2008

5. Strategy, Vision: Direction Processes : Org routines in production Practices : How things are done, but also where innovations emerge. Some grow into processes. Mintzberg “The Structuring of Organizations” Organization as platform for evolving practices ( Processes are what the firm recognizes)

9. SW Dev Product Marketing Design Consultant 1. No UX competency. Initial team formed for project. SW Dev Product Marketing Design Consultant 2. Project connects team across departments. SW Dev Product Marketing UX Consultant 3. Project produces artifacts, starts sharing resources laterally to other projects. 4. Demand increases: Skill building, recruiting, & management follows. Project A Project B Project C Project A Project A UX Group

12. “ Improv design” in the organizational laboratory Participation enacted in organization differently over time For rare, knowledge-based skillsets such as UX, design, research, or internal startups Leverages available resources with expert support (to plan, generate prototypes, etc.) Projects serves as autonomous testbeds, allowing refinement of practice until “sharing readiness”

19. We must find new ways to lead. Conformer Culture Achiever Culture Role shift Risk & Vulnerability to learn Headroom for participation Systems, Structures, Processes Innovation Dependent Leadership Independent Leadership Interdependent Leadership From Center for Creative Leadership, 2008 The new ideal org culture is participatory. How to get there?

22. Organization / Management / Employees Product Management Marketing Executive Management (Strategic Apex) Software Development Product Project Process People Project B: Supply Pipeline Project C: Online Education Project A: Retail Store Management Timeline 8-12 months 5-6 years 2 years 1 year Ongoing – people change roles Supply Released Online Ed Released 4-8 months 2-4 months Retail Product Started Retail Product Released Feedback cycle: User Experience Organizational Case Study