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How Might We: Simplexity in Design Charrettes

Basadur Simplexity as Design Process for Innovation. Workshop delivered to the October 2018 How Might We? Conference, Cincinnati.

How Might We: Simplexity in Design Charrettes

  1. 1. Copyright © 2018, Peter Jones Design Thinking with Simplexity: As a Design process Peter Jones, PhD Redesign & OCAD University, Toronto
  2. 2. Copyright © 2018, Peter Jones Peter Jones, Ph.D @redesign Associate Professor, OCAD University, Toronto MDes Strategic Foresight & Innovation Design for Health Managing partner Redesign Network • Design-led product & service innovation • Educating MDes learners in systemic design, innovation research methods, foresight methods • Leading systemic / system design in: Healthcare & public health Strategic foresight in organizational planning Scientific & medical information products Climate adaptation Community & civic engagement Team & organizational development • All “design + systems” problems
  3. 3. Copyright © 2018, Peter Jones OCAD University Toronto, Canada Established in 1876 15 undergraduate programs 6 graduate programs 4400 students Master of Design programs
  4. 4. Copyright © 2018, Peter Jones Greg Van Alstyne | sLab | OCAD UniversityCo-creating Foresight Culture in Government | WorldFutures 2013, Chicago Problem Finding (foresight) Problem Framing (strategy) Problem Solving (design) Design strategies and shape plans Innovate by generating insight-driven ideas Create strategic, transformative, sustainable change The SFI Approach
  5. 5. Copyright © 2018, Peter Jones Strategic Foresight and Innovation OCAD University systems thinking + visual thinking Strategic Foresight for Innovation futures thinking design thinking business thinking
  6. 6. Copyright © 2018, Peter Jones History with Simplexity (@OCAD U)
  7. 7. Copyright © 2018, Peter Jones Early adaptations of Simplexity as design thinking
  8. 8. Copyright © 2018, Peter Jones SFI MDes profiles 2018 orientation
  9. 9. Copyright © 2018, Peter Jones Simplexity From Design for Care (2013)
  10. 10. Copyright © 2018, Peter Jones Design Thinking: IDEO HCD Design Process Design Processes • Hear = Problem Finding & Learning (Facts) • Create = Problem Definition & Solution • Deliver = Evaluate, Select & Implement IDEO Human-Centered Design Toolkit
  11. 11. Copyright © 2018, Peter Jones Essence of Design Thinking Design process is a rigorous exploration of desirable options. Design Thinking finds opportunities from collective experience. Divergent Exploration Discovery & framing Learning from users Empathic observation Convergent Designing a Concept Based on evidence Testing the Concept “How well does it work?” < < DISCOVERY DEFINITION EXECUTION
  12. 12. Copyright © 2018, Peter Jones Essence of Design Thinking DISCOVERY DEFINITION EXECUTION
  13. 13. Copyright © 2018, Peter Jones Double-Diamond Design Process Each diamond combines a long stage of Divergence < with a complementary stage of Convergence > Frame Discover Design Develop Deliver Double Diamond is a well-known design process defined by the UK Design Council, 2005.
  14. 14. Copyright © 2018, Peter Jones Levels of Design Complexity D4.0 Social / Policy / Plan Multi-Stakeholder Engagement Program Planning D3.0 Org / Strategy / Process City / Corporate Organization Organizational workshops Strategic Planning D2.0 Product / Services Planning Products & Services Apps & Maps D1.0 Materials / Communications Campaigns & Comms Websites, Collateral
  15. 15. Copyright © 2018, Peter Jones Simplexity as Design Process for Innovation Generate problems, ideas Combine, align , refine Frame problems as questions Scan trends, signals Identify trending facts Conduct field study Produce research story Review research Analyze & synthesize Interpret data together Reframe problem Generate possible solutions Create framework that connects Prototypes Specify all viable solutions Build & run tests Evaluate with users Identify resources, schedule Analyze build paths Select team / vendors Marketing Competitive position Create sales story
  16. 16. Copyright © 2018, Peter Jones A Simplexity Charette (A charette is a design workshop for a group of people with a shared purposes, using collaborative methods to engage non-designers in co-creation & evaluation.) U Michigan - Stamps MDes program w/ Ann Arbor VA Center to develop Primary Care solutions for veterans care in the community. “Preconsult” was exploratory, with design school, not the VA
  17. 17. Copyright © 2018, Peter Jones
  18. 18. Copyright © 2018, Peter Jones
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  20. 20. Copyright © 2018, Peter Jones Simplexity in the Design Studio 1. Problem Finding – Also called framing. Its speculative, generative, iterative, agreement on “problem space.” 2. Fact Finding – We might have research. If not, we build on what we know about people in the problem area. 3. Problem Definition: Ever do visual challenge mapping? 4. Idea Finding - Generate ideas & models to co-create it. Here we jump into modeling & sketch prototypes. 5. Evaluation with real users / people. And plan… Or its all just for fun.
  21. 21. Copyright © 2018, Peter Jones Process in Design Workshop Generate problems, ideas Combine, align , refine Frame problems as questions Scan trends, signals Identify trending facts Conduct field study Produce research story Review research Analyze & synthesize Interpret data together Reframe problem Generate possible solutions Create framework that connects Prototypes Specify all viable solutions Build & run tests Evaluate with users Identify resources, schedule Analyze build paths Select team / vendors Marketing Competitive position Create sales story
  22. 22. Copyright © 2018, Peter Jones Form Groups – Workshop Purposes 1. City Renewal in Rust Belt towns 2. Local Climate Change Planning 3. Rethinking Higher Education for Gen Z 4. Healthcare – “Hospitals to Homes” 5. Other complex situations? Today we are called upon to cocreate responses to complex social challenges outside our knowledge or comfort zone.
  23. 23. Copyright © 2018, Peter Jones 1. Problem Finding Generate problems, ideas Combine, align , refine Frame problems as questions
  24. 24. Copyright © 2018, Peter Jones 1. Start with Problem Finding • Framing: Divide into teams by Challenge area • Find initial Challenges – Within groups create a list of challenge questions (text & visual): 1. Problem Finding: What are the most significant challenges experienced here (in this context)? Name this challenge & define a boundary. 2. Who are the stakeholders & users today? Rapid generation of stakeholders & roles. 20 min
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  26. 26. Copyright © 2018, Peter Jones 2. Fact Finding Scan trends, signals Identify trending facts Conduct field study Produce research story
  27. 27. Copyright © 2018, Peter Jones 2. Fact Finding / Research • “What do we know about this fuzzy situation?” • What is of value / pain points for stakeholders? • Generate for 10 minutes Then converge on 3 issues, find priorities (+ 5 min) • Identify human needs: Where is value realized in the context here? • Who is the “user” among your stakeholders? Full-body empathy map process for 1-2 “end users.” Review and share in dialogue 20 min
  28. 28. Copyright © 2018, Peter Jones Mapping Empathy for the Situation Draw this little person-in-the- center as exercise Generate responses in regard to your challenge: • What do they See in their experience? • What do they Hear around them? • What do they Think about? • What are they typically Doing? Saying? • What Pains do they experience? Now add the whole body • What is their Situation? • What do they Feel? • What can they Touch? • Where are they Walking? • How are they Moving?
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  31. 31. Copyright © 2018, Peter Jones 3. Define Problem Review research Analyze & synthesize Interpret data together Reframe problem
  32. 32. Copyright © 2018, Peter Jones Create a Challenge Map Ends Ends Means Means
  33. 33. Copyright © 2018, Peter Jones Problem Definition: Challenge Mapping • What is the core problem as experienced by users? Go back to the empathy map HOW MIGHT WE … • Choose 1-3 HMW Challenges & converge on a map: • Arrange answers by higher-lower purposes or functions. • Ask Why? Push to top. Ask How? (What’s Stopping Us?) 10 min
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  35. 35. Copyright © 2018, Peter Jones 4. Idea Finding Generate possible solutions Create framework that connects Prototypes
  36. 36. Copyright © 2018, Peter Jones Idea Finding • Converge & box priorities from your Challenge Map • Generate ideas in response to the selected HMW • Select (as table) key ideas that respond to the challenge • Develop these ideas with either/and: Visual sketching or storyboarding of a narrative Sketch (or sticky note) a user journey of the idea Prototype a concept, e.g. Lego, mock-up sketch, collage. This is where the design process lives. The embodiment of the idea we test in Step 5. 15 min
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  39. 39. Copyright © 2018, Peter Jones Discussion • How does Design Thinking extend Simplexity? • What methods do you use today? Where do they fit? • Where are your entry points for such a process? • How might this change your innovation processes?

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