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Can we design for a
flourishing society?
Peter Jones, PhD
OCAD University, Toronto
Dialogic Design International
Relating ...
Flourishing
in the long
crisis of the
Anthropocene
© 2015 Peter Jones
• “Matters of Concern”
• Facing Gaia, Gifford Lectures on
the Political Theology of Nature
• Modes of Existence
• The “Bad...
What do we want from sustainability?
“The possibility that human & other life
will flourish on this planet forever”
John E...
 Clean air & water
 Vibrant soil for food
 Healthy eco-systems creating
materials for us & rendering our
wastes harmles...
Microsystem
• Self acceptance
• Positive relations
• Personal growth
• Purpose in life
• Environmental
mastery
• Autonomy
...
The Business Model as Design Planning
7
Business Model Canvas – the Language of Profit Prioritizing Business
Enables Strategic
Discussion
Makes Us
Creative
New Id...
“A business model is a description of how an organization
defines and achieves success over time.”
Emerging mode of co-cre...
• A common language to collaboratively sketch, prototype,
design, share, measure, diagnose & tell stories about a
flourish...
11
Strongly Sustainable Business
Model Research Group
International Practice Community
Monthly presentations (2nd Tues)
24...
Three Contexts for Business – And Societies?
Social &
Technological
Physical,
Chemical &
Biological
Monetary
V2.0© Antony ...
Outcomes
Process Value People
Perspectives on a Business Model
Who does a
business do it to,
for and with?
What does a bus...
Describe What’s Unique… & Shared
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
Unique to t...
Tiffinday Business Model
V3.40 on FBC v2.0
Narayana Health
A Societal Business Model?
• Can we create a process for participatory systemic civil
planning ?
• Can we adapt the FBC as...
Flourishing Community as a Business Model
Strongly Sustainable Business
Model adapted to future design
of “Flourishing Cit...
Both canvases ask 20 Questions:
SSBM Ontology Flourishing Society Ontology
1. Actor
2. Needs
3. Stakeholders Citizens & co...
Concluding Questions
• How might this model enable conversations for
Flourishing?
• What are the relationships between bus...
Designing Flourishing Societies RSD4
Designing Flourishing Societies RSD4
Designing Flourishing Societies RSD4
Designing Flourishing Societies RSD4
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Designing Flourishing Societies RSD4

Presentation by Peter Jones at RSD4 Banff, Alberta, 2015. Society can be defined as an object of culture, as culture is a medium for the collective development of social systems. Societies are not designed by a deliberative process, but are social entities that emerge over time as response to historicity and cultural development, and function largely by tacit agreement as observed in social norms.

In the 1960’s social systemicists such as Ozbekhan, Fuller, and Doxiadis advocated deliberative civic planning as a normative science for designing sustainable and preferable societies and settlements. Even though their original methodologies of normative planning (Ozbekhan), anticipatory design science (Fuller) and ekistics (Doxiadis) did not gain the results hoped in applications over time, these arguments could be lodged against most systems methodologies. Yet when we consider their views of the human capacity to design future outcomes as a serious social and political project, we in our fragmented polities in the postmodern era might take heed. An argument follows that we, as cultural innovators in our own societies, having access to the wisdom of successful past transitions or redirections, have also failed to motivate and enact changes requisite to our common concerns.

A systemic design approach is proposed toward constructing such idealizations as a necessary initial condition. The approach reconciles wisdom from our sociocultural histories with collaborative design practices of the current era to construct shared pathways to desired and feasible societal futures.

Designing Flourishing Societies RSD4

  1. 1. Can we design for a flourishing society? Peter Jones, PhD OCAD University, Toronto Dialogic Design International Relating Systems Thinking to Design 4, Banff Sept 2, 2015
  2. 2. Flourishing in the long crisis of the Anthropocene © 2015 Peter Jones
  3. 3. • “Matters of Concern” • Facing Gaia, Gifford Lectures on the Political Theology of Nature • Modes of Existence • The “Bad Anthropocene” .
  4. 4. What do we want from sustainability? “The possibility that human & other life will flourish on this planet forever” John Ehrenfeld, MIT Flourishing – Is this too audacious? What is it that sustainability sustains over time, and why?
  5. 5.  Clean air & water  Vibrant soil for food  Healthy eco-systems creating materials for us & rendering our wastes harmless Trusting relationships focused on well-being with all our fellow citizens (neighbours, communities, cities, regions & countries) Organizations co-operate, collaborate & compete to best meet our needs today & in future, while creating the wealth to meet shared needs (education, infrastructure, etc.) Individuals choosing to flourish emotionally, spiritually, physically, practically, artistically & economically Requirements for Flourishing – A Culture Map Macro: Natural Sciences Micro: Physiology, Psychology, etc. Meso: Businesses, Organizations, etc. Macro: Cities, Places, Social Systems
  6. 6. Microsystem • Self acceptance • Positive relations • Personal growth • Purpose in life • Environmental mastery • Autonomy • Self-care Mesosystem • Social coherence • Social actualization • Social integration • Social acceptance • Social contribution • Social care Macrosystem • Cultural evolution • Rights of nature • Human & non-human rights • Electoral integrity • Place in the world Community Exosystem • Equity of access to services • Community livability • Cultural resilience • Respect for commons, law • Political participation • Capacity to satisfy essential human needs • Community care Workplace Person & Family Social groups School Organizations Congregation Business Community Local & Regional Gov National Identity Cultural belonging Political Parties Neighborhoods Business Exosystem • Worklife satisfaction • Organizational participation • Measures of success • Value co-created with stakeholders • Socially responsible © 2015 Peter Jones Socioecological System Model Markets & Trade Groups Ecosystem • Watershed & bioregion • Natural resource stocks • Ecosystem actors • Ecosystem services: Process & use flows • Regeneration flows • Cultural services
  7. 7. The Business Model as Design Planning 7
  8. 8. Business Model Canvas – the Language of Profit Prioritizing Business Enables Strategic Discussion Makes Us Creative New Idea Template Fast to Use Clarifies Thinking Enable Better Conversations and Decisions Understand customers Alignment – get’s us all on the same page Shared Language for all Depts. & Locations Helps Tell Our Story to… Investors, Customers, Suppliers, New Employees Creates a Sense of Urgency Better Teamwork *From “The business model canvas – why and how organizations around the world adopt it – a Field Report” http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas Focus Quickly on Best Ideas We Can Act Immediately on Our Ideas Inspires Innovation Drives Effective Collaboration
  9. 9. “A business model is a description of how an organization defines and achieves success over time.” Emerging mode of co-creative planning & design • Adapting business design artifacts toward flourishing outcomes • Consistent with systems & social thinkers (Ulrich, Law, Beck, Giddens, Ozbekhan) • Every stakeholder has perspective, values, relations And opportunity to contribute to evolutionary design • Creates “tri-impact” by being tri-profitable – Financially rewarding – Socially beneficial – Environmentally regenerative
  10. 10. • A common language to collaboratively sketch, prototype, design, share, measure, diagnose & tell stories about a flourishing business model • Based on 3 years of graduate research + 3 years of practice community R&D. • Ontology & visual canvas – Extending Osterwalder’s successful Business Model Canvas & PhD
  11. 11. 11 Strongly Sustainable Business Model Research Group International Practice Community Monthly presentations (2nd Tues) 24+ Workshops since RSD3 Design science approach to iterative development & evaluation of methodology Publication of supporting ontology & framework First Explorers using Canvas
  12. 12. Three Contexts for Business – And Societies? Social & Technological Physical, Chemical & Biological Monetary V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Each and every business relates to all three contexts - The environment that supports a society that creates economies
  13. 13. Outcomes Process Value People Perspectives on a Business Model Who does a business do it to, for and with? What does a business do now and in the future? How, where & with what does the business do it? Why: How does a business define & measure success? (in Environmental, Social & Monetary units)
  14. 14. Describe What’s Unique… & Shared V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Unique to this business Everything shared with everyone Common to everyone & everything
  15. 15. Tiffinday Business Model V3.40 on FBC v2.0
  16. 16. Narayana Health
  17. 17. A Societal Business Model? • Can we create a process for participatory systemic civil planning ? • Can we adapt the FBC as a planning tool? • Would a canvas be sensitive to capturing stakeholders & community proposals? • Do the Flourishing distinctions provide guidance for a sustainability case?
  18. 18. Flourishing Community as a Business Model Strongly Sustainable Business Model adapted to future design of “Flourishing Cities” Urban Ecologies 2015 Conference Canvas + Generative workshop - Ontological Design - Convergent & redirective - Foresight (Anticipatory) - Boundary Critique - Rich Picture Models
  19. 19. Both canvases ask 20 Questions: SSBM Ontology Flourishing Society Ontology 1. Actor 2. Needs 3. Stakeholders Citizens & community participants 4. Relationships 5. Channels 6. Value Propositions Value Co-Creation /Co-Destruction 7. Organization Institutions & organizations 8. Decisions Governance 9. Partnerships Partners in Services 10. Resources Processes 11. Biophysical Stocks 12. Activities 13. Ecosystem Services 14. Success Accountabilities 15. Tri-profit “ 16. Valuation method “ 17. Processes 18. Costs 19. Revenues 20. Assets
  20. 20. Concluding Questions • How might this model enable conversations for Flourishing? • What are the relationships between business & social ecologies in a place? • How might we adapt this approach in policy debates? • How could this become a practical, useful model for civic engagement in policy making? • How might we adapt the design process to include the dynamic feedback in an ecosystem model?

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