About Us

4. “The marketplace isn’t
changing;
it has changed.”

5. “Change is the only constant”

6. “Parity exists in all market
categories;
therefore branding is not a luxury but
a necessity.”

7. “The brand is no longer about
perception, but experience.”

8. “It is no longer about
exposure, but
engagement.”

9. “It is not just what the
message says, but how and
where it is delivered.”

11. Our Process
•Brand Research
•Brand Strategy
•Brand Design
•Brand Communication

12. Our Process
Brand Research
Designed to uncover internal values, beliefs
and culture
Used to determine internal and external
perception
Includes brand DNA research, brand audits
and competitive comparison

13. Our Process
Brand Strategy
Determines the brand’s unique positioning
in the marketplace
Creates a roadmap for all branding activities
A basis for the creation of brand behaviour,
experience and identity
Includes internalisation training and an
internal awareness campaign

14. Our Process
Brand Design
Where the brand logo and identity are
created
Includes a corporate and visual identity to
ensure consistency of presentation
The brand experience is also designed in
this stage

15. Our Process
Brand Communications
The external component of the branding
process
Campaigns are developed based on
objective-based advertising strategies
Includes all external communication
activities such as advertising and PR

47. Thank You