1.
Unleashing the Power of Big Data
Big Data Week 2015
20-24 April Kuala Lumpur
Unleashing the Power of Big Data
Framework for Content (Draft 1.0)

2.
Unleashing the Power of Big Data
Goal

3.
Reap the Benefits of Big Data:
• Save cost
• Grow revenue
• Create compelling products
• Improve Customer
Experience
• Improve health and safety
• Export Big Data Skills
Challenges on the journey:
• Educate – facilitate skills
and knowledge transfer to
build data capability
• Empower – Build
confidence in business
leaders to embark on their
own Big Data journeys
• Enable – Offer resources,
technology and funding to
encourage Big Data
Initiatives
• Eco-System – encourage
cross sector collaboration
to maximise results
through shared experience

4.
Unleashing the Power of Big Data
Content
April 20 (Monday ) - Day 1
• Advisory Panel Meeting (APM)
• Press Conference
April 21 & 22 (Tuesday & Wednesday) - Day 2 & 3
• Big Data Week Conference & Expo
April 23 & 24 (Thurs & Friday ) - Day 4 & 5
• Open to partners to run their BDA activities that addresses the gaps that
are not met in Day 2 & 3

5.
Unleashing the Power of Big Data
Advisory Panel Big Data (AP BD) – April 20 (Monday)
BDW - Day 1
• 10 Executive Level Participants
• “Guru” in Big Data - Experts or Practitioners
• Advisory Panel members will be keynote speaker for the 2 days Main
Event – 21 & 22 April
• APBD created to bring together a highly knowledgeable and
experienced group of international big data experts with the aim of
transferring their Big Data know-how and industry experience
AP BW Meet Formulate Advise Plan & Action

6.
Unleashing the Power of Big Data
BDW Day 2
21 April (Tuesday )
Big Data Is Here and Now
To show how Big Data is actually being used today, in order to fuel
desire, creativity and action from more people to start their own Big
Data projects
Main Auditorium (all speakers and topics are tentative and
subject to change)
9:30am Welcome Speech by MDeC CEO , Dato’ Yasmin Mahmood –
Malaysia as a Big Data Hub for Asean
9:50am Keynote by Minister of Communications– Why BDA will
affect us all
10:30am Major Sponsor keynote – Executive level (Advisory Panel )
11:10am Tea Break
11:30am (20min – Talent ) **
Panel Discussion (4 slots) – Why nations must embrace Big
Data
12.30pm Lunch

7.
Unleashing the Power of Big Data
Demo Lab :
Show & Demonstrate the
Technologies on Technical & Biz
focus
Guru Zone :
Deeper dive into specific areas of
Big Data led by
Industry/Technology Gurus
Back to School:
How to get started on BDA,
Monetization of BDA
Case Studies/Use Cases :
Real world example of Big Data
Projects, Sharing Experience,
Knowledge & Achievements.
Open Data, Policy & Regulation :
Navigate the challenge of making
data available without breaching
personal information laws
Funding :
A Platform to pitch business
propositions to Potential Investors
Track Session Topics (Day 2 & 3) 21 & 22 April

8.
Unleashing the Power of Big Data
Main Hall
Case Study /
Use Case
Breakout 1
The Demo Lab
(Technology)
Breakout 2
Guru Zone**
Breakout 3
Back to School
Breakout 4
Funding
1:30pm Vendor
/Customer
TBD TBD TBD Presentation on
available Funding
2:10pm Vendor
/Customer
TBD TBD TBD Pitching 1 (15 mins per
pitch – 2 companies)
2.50pm Vendor
/Customer
TBD TBD TBD Pitching 3
3.30pm Tea Break Tea Break Tea Break Tea Break Pitching 4
4.10pm Vendor
/Customer
TBD TBD TBD Pitching 5
4.50pm Vendor
/Customer
TBD TBD TBD Pitching 6
5.30pm End with Lucky
Draw
End with Lucky Draw End with Lucky Draw End with Lucky Draw
BDW Day 2 - 21 April (Tuesday ) - Continuation

9.
Unleashing the Power of Big Data
BDW Day 3
22 April (Wednesday )
The Big Data Nation
Centered around public sector but not just for public sector attendees. Day 3 will show
how public sector should embrace Big Data and also outline why and how the private
sector can collaborate with the public sector. Focused on updates from other countries
in regards to regulations, policies formulation/review to stimulate BDA adoption
Main Auditorium
9:30am AP Keynote
9:50am AP Keynote
10:30am AP Keynote
11:10am Tea Break (sponsored )
11:30am BIG Data Debate Discussion (2 sponsors)
12.30pm Lunch

10.
Unleashing the Power of Big Data
Main Hall
Case Study
Breakout 1
The Demo Lab
Breakout 2
Guru Zone**
Breakout 3
Open Data , Policy &
Regulation
Breakout 4
Funding
2.00pm Vendor
/Customer
Big Data real world
Demo
TBD TBD Pitching 7 (15 mins
per pitch – 2
companies)
2.40pm Vendor
/Customer
Big Data Real
World Demo
TBD TBD Pitching 8
3.20pm Tea Break Tea Break Tea Break Tea Break Pitching 9
4.00pm Vendor
/Customer
TBD TBD TBD Pitching 10
4.40pm Wrap up by MDeC Representative & Lucky Draw
5.00pm End of Day 2 End with Lucky Draw
BDW Day 3 - 22 April (Tuesday ) - Continuation

11.
Unleashing the Power of Big Data
Day 4 & 5 - April 23 & 24 (Thursday & Friday)
• The aim of for Day 4 & 5 will be to address the gaps that are not
addressed in Day 2 & 3
• Open to proposals and suggestions

12.
Unleashing the Power of Big Data
Sponsorship Package
Day 2 & 3 BDW 2015
April 21 & 22

13.
Unleashing the Power of Big Data
Sponsorship
Benefits
Diamond
RM 60,000
1 Slot
Ruby
RM 40,000
3 Slots
Sapphire
RM30,000
2 Slots
Emerald
4 Slots
RM 25,000
Pearl
10 Slots
RM10,000
Speaker Slot
Day 1
Panel Slot
Day 1 (4 panelists)
Debate Slot
Day 2 (2 Debaters)
Logo
• Backdrops
• Advertising
• Invites
• Event Website
• Banners
Attendee List-opt
in
Booth

14.
Unleashing the Power of Big Data
Sponsorship
Benefits
Diamond
RM 60,000
1 Slot
Ruby
RM 40,000
3 Slots
Sapphire
RM30,000
2 Slots
Emerald
4 Slots
RM 25,000
Pearl
10 Slots
RM10,000
Track session
• Diamond – 6 slots
• Ruby – 3 slots
• Sapphire – 2 slots
• Emerald – 1 slot
Welcome Kit
• To include
Collateral
Press Conference
• One seat
Exclusive Blast to
Invite List
Other Sponsorship Sponsorship Value Other
Sponsorship
Sponsorship
Value
Other
Sponsorship
Sponsorship
Value
Folders RM 6,000 Conference Bag RM 10,000 Gifts RM 6,000
Conference Tags RM 3,000 Lunch Sponsor
• 10 Mins
Speaking slot
• 2 Slots (Day 2
& Day 3)
RM15,000

15.
Unleashing the Power of Big Data
Sponsor Benefits
• Diamond (1 slot available)
RM 60,000 / USD 17,000
1. One Keynote Speaker on Day 1
2. One Panel Slot on Day 1
3. Company Logo will be on the Main
Auditorium backdrop , all advertising
material , all invitations, Event website,
Banners
4. Attendee List will be given based on the
opt in
5. One Booth Space - Sponsor will be given
privilege to choose the space and have
the option to build your own booth
6. Track Session – 6 track sessions to choose
on Day 1 & Day 2
7. Welcome Kit – Folder with collaterals to
be included
8. One seat at the Main Press Conference
9. One Exclusive Blast to the invitees
10. Diamond will be given first priority to
select other option of sponsorships
• Ruby (3 slot available)
RM 40,000 / USD 11,500
1. One Panel Slot on Day 1
2. Company Logo will be on the Main
Auditorium backdrop , all advertising
material , all invitations, Event
website, Banners
3. One Booth Space - Sponsor will be
given privilege to choose the space
and have the option to build your own
booth
4. Track Session – 3 track session to
choose on Day 1 & Day 2
5. Welcome Kit – One Piece of collateral
to be included
6. One Exclusive Blast to the invitees
7. Ruby will be given priority to other
option of sponsorships

16.
Unleashing the Power of Big Data
Sponsor Benefits
• Sapphire (2 Slots available)
RM 30,000 / USD 8,500
1. One Seat as a Debater on Day 2
2. Company Logo will be on the Main Auditorium
backdrop , all advertising material , all
invitations, Event website, Banners
3. One Booth Space - Sponsor will be given
privilege to choose the space and have the
option to build your own booth
4. Track Session – 2 track sessions to choose on
Day 1 & Day 2
5. Welcome Kit – One piece of collateral to be
included
6. One Exclusive Blast to the invitees
• Emerald (4 Slots available)
RM 25,000 / USD 7,000
1. Company Logo will be on the Main
Auditorium backdrop , all advertising
material , all invitations, Event website,
Banners
2. One Booth Space - Sponsor can design and
build your own booth
3. Track Session – 1 track session to choose
on Day 1 & Day 2
4. Welcome Kit – One Piece of collateral to be
included

17.
Unleashing the Power of Big Data
Sponsor Benefits
• Pearl (10 slots available )
RM 10,000 / USD 3,000
1. One Booth Space - One table , One chair and One
Plug Point will be provided

18.
Unleashing the Power of Big Data
Enquiries on participation: hello@BigDataAnalytics.my
Facebook: facebook.com/dataanalytics.my
WWW: BigDataAnalytics.my