1.
a brief History of Music
Promos

2.
www.petesmediablog.blogspot.com
@petesmediablog
#bfiMV

3.
Outline of the Session
• history of music promo: from early origins+ some
ways of analysing
• Ten Tips for making your own music promo
• Task over lunch
• later: Corin Hardy (Director)

4.
What is a Music Video?
•lasts the length of the song (but sometimes
longer)
•features the artist (but not always)
•can tell a story (but doesn’t have to)
•needs to be visually memorable and worth repeat
viewings

5.
1930s experimentation

6.
Soundies

7.
Scopitones

8.
1960s

9.
1970s

10.
1980s

11.
Madonna

12.
Michael Jackson

13.
controversy- MV back in the news

14.
Method of analysis
(from Andrew Goodwin)
• Genre characteristics
• Visuals relationship with Lyrics and Music
• Need to sell artist as star
• Voyeurism/looking
• Intertextuality

15.
Genre

16.
Visuals relationship with lyrics and music

17.
Star image

18.
Voyeurism- the ‘look’

19.
Voyeurism- the ‘look’

20.
intertextuality