2. *Durga Puja is the largest festival in
India with Kolkata and Delhi as the two
biggest hubs.
*Millions participate in the ‘Baroari’
Public Pujas that open up unique
opportunity to show case various
products and services at a cost
effective manner
*Last year more than 1.5 crore people
in WB and 1 Crore people in Delhi
visited various Puja Pandals.
*This is undoubtedly one of the best
opportunity to promote brands and
showcase products.
3. Durga Puja has always
been advertisers’ delight.
The number of footfalls on
5 days is just too
impressive to ignore. The
icing to the ‘visibility’
cream is that the visitors
cut across all sections of
the society. And so nothing
can be more endearing to
gather attention for the
brands than putting up
glossy
hoardings
on
virtually all the main roads.
10. Success stories
High ROI
With more than 2.5 crore
visitors in 5 days across
two cities (Kolkata &
Delhi), Durga Puja provides
one of the highest return
on marketing spends.
Brands that have effectively
leveraged Durga Puja to
build brand strength:
Asian Paints, Vodaphone
(Hutch), Vivel, Idea, ITC,
HDFC Bank , Nokia among
others.
Connect with
Consumers
Being a religious event,
presence at Durga Puja helps
brands build an emotional
connect with consumers.
21. Puja List In Delhi
1.CR PARK SHIV MANDIR KALIBARI
2.GK2 DHAKSHINAYAN
3.SURAJKUND CHARMWOOD VILLAGE (FARIDABAD)
4.MAYUR VIHAR PHASE – 1
5.CR PARK MELA GROUND
6.KASMIRI GATE
7.MATRI MANDIR
8.GURGAON 1(DLF)
9.GURGAON 2(DLF)
10. CR PARK POCKET 40
11.NOIDA KALI MANDIR
12.CR PARK K BLOCK
22. DURGA PUJA LIST ( Cherrypicked) IN KOLKATA
1.HINDUSTAN PARK
9. 95 PALLY JODHPUR PARK
2.BALLYGANGE CULTURAL
10.PANCHA DURGA
11.SALT LAKE ‘B’ BLOCK
3.DUM DUM PARK
4.NEW ALIPUR ASSOCIATION
5.BEHALA BARISHA (SRISTI)
6.BALLYGANGE 21 PALLY
7.MORE AVENUE PUJA
8. RASHBEHARI
12.Garia Sudhakhina Estate
13.BELEGHATA SURIT SANGHA
14.LEBUTALA PARK
15.LAKE ROAD SARBAJANIN
16.SHIB MANDIR
23. ROMI – Return on Marketing
Investments
• All brands wanting to enhance Franchise in
WB/ Calcutta & NCR .
• CDIT / Electronics / Mobile / Food & Beverage
/ fashion / Apparell / Automobile / Technology
/ banking / Apps / .
• All New Product / Servivce launches
• Get a huge on ground / BTL connect
• All Mass Connect Brands & Metro focussed
Brands
24. 360 connect
• We also recommend a 360 connect
– On Ground Promotions
– HTH / Puja MCC
– Hot spot activity
– Leaflet Activation
– Sampling / Selling
– Stall activity
» This will depend on the Brand ,Category and Objective .
We could suggest the best ROMI mix .
» We have our Managers / Large Team in Delhi & Calcutta
to actually End to End manage Execution .
25. Plan your puja program asap
Call -+91-9818328050
Emailashutosh@thinkasconsumer.com
COO - TAC
